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28 by Sam Wood

28 by Sam Wood

 Verified
28 by Sam Wood
3.0

364 reviews

Positive vs Negative
56%44%
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Weight Lost
  • Yes, but have not reached my goal weight yet
  •  · 
  • Yes, I have reached my goal weight
  •  · 
  • Yes, I have exceeded my goal weight
  •  · 
  • My weight has stayed the same
  •  · 
  • I have gained weight
Value for Money
2.9
Customer Service
2.7
Rates and Fees
2.7
364 reviews
5 Lynne  · Meals are. great, very clear instructions and great variety. Support is there for however much you want
1 Mick  · Illegally charged our account for renewal without approval after we cancelled and doesn't allow negative reviews on website
5 Annette C  · A life changer in so many ways. Thank you 28
5 Madi.R  · Love 28 by Sam Wood. So easy to access recipes and workouts. Workouts are so easy to complete at home, especially with little children who love to join in :)
1 helping5  · SCAM .. Watch out they sign you up I tried the 30 day program then two months later they took $147 out my bank with no email no warning refused to refund
5 Denise  · I have participated in 28 on and off since 2018. I love the low impact workouts they add to my usual fitness routine.
Roni K.
Roni K.
 

Dont join!!!!!! I contacted the team a few months ago because hadn't used the app. I asked to cancel the trial and get a refund due to personal reasons. I was refused. Then after the trial period. I was charged again. After contacting them again explaining that I was overseas at the time it was renewed. They emailed "As per our Customer Terms,… Read more

all memberships are automatically charged quarterly or monthly unless cancelled a minimum of 24 hours before the billing date. This provides adequate time for our systems to be updated and to avoid further charges. We understand that sometimes things happen, therefore, we’ll review the request. If your request is within 24 hours of being charged and is billed directly by us, the team may be able to assist. All refund requests outside of this timeframe cannot be actioned." I emailed again explaining that I was overseas at the time it was renewed automatically and when I got back the 24 hour window had closed. I was hoping to use this app and rejoin later in the year but after this not a chance such terrible service. Especially because they can see that I have not used it.

Laurene
LaureneNSW
 

I have been a 28 member for 10 years now and so grateful for the workouts & motivation. I work full time & a single mum so time is of the essence!! This has allowed me to stay fit, keep in shape & start my day in the best possible way. When I’m feeling behind on time there’s a 10min workout that hits every part. No excuses… I love ❤️ it!! Thank you Sam and all the incredible trainers for your service to health and wellbeing. Show details

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Mel
MelNSW
 

I honestly can’t recommend this program enough. In just 8 weeks, I’ve not only seen physical changes, but such a shift in my mindset around health, fitness and consistency. It’s not about extremes or quick fixes, it’s about building sustainable habits that actually fit into real life. Even while on holidays, I found myself making better choices… Read more

and staying active, which says so much about how much this program has changed my mindset and approach to everyday life! The variety of trainers, workouts, recipes and not to mention the support and 28 community have been incredible, making it so easy to stay consistent and feel supported every step of the way.

Reviews with attachments

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Nickyp
Nickyp
 

Life changing programme in many ways possible don’t believe me try it for yourself and one day we be cooking 28 recipes in your house aka let’s make phat cry xx  Show details

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bells06
bells062 posts
 

I signed up and realised about 2 hours later that it wasn’t what I expected. I emailed and asked for a refund straight away. I had a reply saying refunds are only for existing customers and I wasn’t eligible as they don’t offer a free trial period. Be warned this program is only after your money.

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Jen
JenQLD2 posts
 

This program is the best! Have tried many and this is the best value for money. The meals were hearty, tasty and satisfying! This made the program easy to stick to for the challenge and beyond. The support and advice was so helpful and really encouraged a healthy relationship with food. And the results were amazing! I lost weight and gained so much energy and happiness! Show details

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Outstanding system
Outstanding system
  Verified

This program not only helped me lose weight it extended my life. My doctor hand recommended surgery for a sleeve at 165kg i was morbid obese. I stared the program and gave myself to it completely, my loss was 30kg after 8-week challenge, food is mostly delicious, so much choice that when you grasp the app, you can swap out foods for other designed… Read more

meals to your own pallet. (really clever). The diverse range of exercise classes are fantastic, no need for gym, just your tv, iPad and bit of space in your own home, even hotels rooms, as i travel with work. My Wife also joined and together have had a lifestyle change, she also successful in loose 29kg. We have continued on with Sam wood 28 as the new way to enjoy life, fitter and happier. Now I have lost a total of 44kg in 6 months. You get out what you put in. But no doubt at all this system works, and more sensible approach to maintain good healthy lifestyle.

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Wendy
Wendy2 posts
 

My goodness has my weight loss/fitness challenges changed with this program! I am 67 and while not ‘overweight’ was feeling lethargic, uninspired (with my appearance), and couldn’t stick to a gym or exercise regime for love nor money. Then along came Sam Wood. I researched extensively trying to find the loop holes or catches to this program.… Read more

There were none! I have reached my ideal weight loss (5kgs), lost approximately 30cms off my body… and feel amazing! I feel the key to staying with this program is that it’s easy. Easy and WONDERFUL meals, that my husband raves about , fantastic fun workouts, (which you really feel the burn from), awesome support from the team and other 28ers…AND I can do it all in my home at a time that suits me. It’s a total win win and I’m so thrilled I became a 28er! Thank you Sam and the team you’ve changed my health journey.

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Jodi
JodiNSW
  Verified

Sam Wood is the best longterm, sustainable program online . You can exercise in the privacy of your own home, in your own time . I’ve said goodbye to 27kilos in 6 months. If you have a bad day or 2 or even a week -no problem! The food is so delicious ,the program will always draw me back even when life throws me hurdles . I just love it ! Jodi :) Show details

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Ashley
Ashley
 

I love the 28 program, I know it can seem sceptical but it’s honestly changed my life. I was 121kg, super unhappy with how I felt, and I was just stuck. In November 2023 someone showed me Lucy’s dance workouts and I was instantly hooked. By July 2024 I’d lost 56kg which I’ve now been maintaining for around 10 months now. 28 has been life… Read more

changing. It helped me gain sustainable changes in my lifestyle.

I can chase my kids around, I love to be in photos with my family now instead of being the one taking the photos. These are things I never thought would be possible.

I love what Sam and his team have built. Thank you for helping me become the happiest, healthiest version of myself!

Latest follow-ups

Marna
Marna
 

I signed up quite some time ago and found the workouts great even for an old chick like me. The meal plans made everything really easy to stick to good nutritional habits ( with the odd hick up or two ). The workouts were like having your own… Read more

personal trainer in your lounge room. Then I had a long break as my knees were too painful and I was unable to do the workouts so the weight piled back on again!! I have had 2 knee replacements and now feel like a new me so I signed back in again just last Thursday. Have only done 1 workout as yet ( 2nd one coming up in about 10 minutes) . I was rather slow and the knees don't like getting up and down on the mat ( bit like a beached whale actually ) but I'm sure 'with Sam telling me to "keep on going ....one more to go" etc etc I'll get there eventually and have the same weight loss results I achieved the first time around and feel fantastic again. Now I feel like I've written a novel! Time to get on with that workout! Thanks Sam Marna

 Follow-up  · 1. if you have questions just jump on and ask..... for example Lucy on dance asks if any members have specific needs. 2. Meal plans are great. If you don't like something there is a swap list you can choose from. As the days menu plan is all set so you have a nutritionally balanced diet you must swap like for like eg. a chicken meal must be… Read more

Positive reviews

Simone
SimoneSA
 

Stick to his program and you will see amazing results. I couldn't believe eating the meal plans, shopping trolley so you don't need to write a dam list. I started menopause program March 2025. The weight moved which wouldn't trying all sorts of exercises and meal plans. I'm doing the 8 week 2026 now and feeling the love. I recommend Sam Woods Show details

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Tanya R.
Tanya R.VIC2 posts
 

28 by Sam Wood is an absolutely amazing program! The trainers are fantastic, the tips are practical and motivating, and the accountability really helps you stay on track. The community is next-level supportive — everyone checks in, encourages each other, and genuinely celebrates wins along the way. I love the huge variety of meals and choices, and… Read more

the holistic approach to health and wellbeing is outstanding. Incredible value for money and a program that truly helps you achieve real, lasting results! Best program out there !

deev33
deev332 posts
 

28 by Sam Wood is a great option for busy parents because it offers a good variety of short, flexible workouts and simple, family friendly meals that are easy to balance with life with two little kids. The workouts range from quick strength and cardio sessions to gentle movement you can fit in during nap time or while the kids play, and the meal… Read more

options focus on real food that can be adapted for the whole family rather than separate meals for adults and kids. It feels realistic rather than restrictive, making it easier to stay consistent without adding stress to already full days.

Negative reviews

ally l.
ally l.
 

Absolute scam. Signed up for a 3 month program but supposedly in their terms and conditions you sign up for continuing payment 3 times the amount of the original price. They are clearly relying on people not reading the terms and conditions too closely. Never experienced a scam like it

Abernathy J.
Abernathy J.VIC5 posts
 

Watch these sharks. I had a previous membership with this business and cancelled it 2 years ago and then discovered a transaction for a year's membership had been taken from my account last week. Their support service is horribly slow. After many emails demanding a refund they didn't even apologise and had the audacity to word their email by… Read more

saying "As a gesture of goodwill, we have actioned a fund..." A GESTURE OF GOOD WILL FOR REFUNDING MONEY THEY STOLE!!!!! Watch these mongrels.

Ben R.
Ben R.
 

I signed up in November 2024 and was charged $146.99 quarterly until February 2026 - totaling approximately $2,200 - without a single notification about trial expiration or upcoming charges. When I discovered the charges and requested a refund, the business admitted in writing that they "do not provide renewal reminders or trial expiration notices… Read more

for subscriptions." They refused to refund 15 months of charges, offering only the most recent $146.99 payment. This is exactly the "subscription trap" conduct the ACCC is currently prosecuting (see recent cases against hipages, HelloFresh, and Youfoodz). The ACCC has made clear that relying solely on terms disclosed at sign-up - without ongoing notification before charging - constitutes misleading conduct under Australian Consumer Law. I've filed an ACCC complaint and am pursuing this through VCAT. If you've experienced similar issues, I encourage you to report it to the ACCC as well. The business's deliberate policy of not notifying customers before charging them is unacceptable and likely unlawful.

Recent reviews

Amy
AmyQLD
 

Like other reviews I have now seen on here I was caught by them as I thought I had cancelled my subscription but turns out it did not go though and a year later I finally realised having not noticed the direct debit before. I understand that is my responsibility but I am extremely disappointed that I had not logged in even once in over a year and… Read more

not any communication from them at all to re engage me other then taking my money. When I advised them what had happened they did not even apologise just said I was not eligible for any discount.

Poor customer service.

Lou
Lou
 

Wasted money This is great for meal planning but thats it The exercises can be found on you tube The app is terrible to use No food counter that i can find I previously used noom i liked it way more Disappointed i paid for a year Show details

Nat
NatVIC
 

I signed up for the 8 week special last dec and then cancelled my memebership by the app before the 8weeks was up. I didnt find the program any good and the app was hard to navigate. They have been charging me $146.99 per quarter and wont refund me the money as i didnt raise it within 24hrs of the money taken out. a complete scam. DONT SIGN UP TO THEM!!! Im in the process of going through consumer affairs. NEVER AGAIN!!! Show details

Tegan
Tegan
 

I cane across as a TXO member. I was not a fan of the structure to the workouts i couldn't customise how i liked. The search runction was clunky. I cancelled my subscription before my trial was up and selected delete me forever but clearly that didn't happen. No payment details were showing the app as I never gave any on sign up, but months later,… Read more

surprise payment has been withdrawn from an old credit card used for TXO. TXO even confirmed at takeover 28 didn't have our payment details which is clearly very wrong. The email response says its up to me to check and cancel days prior to renewal and theyll only refund within 24hrs.. well thats great but i cancelled months ago. I picked it up within 4hrs so hopefully they'll refund and I don't need to lodge a dispute. Hate to think how many others have been stung as we were all told the same thing. Deplorable.

Diet & Weight Loss Programs

Find out how 28 by Sam Wood compares to other Diet & Weight Loss Programs

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Liz
Liz4 posts
  Verified

I have been a member of the 28 program for 5years+ and yes there have been changes but you will not find a more personal program than this one or a more supportive community. Sam and Joss another trainer came to Adelaide end of 2024 and did a workout with a group of us, it was great . Sam regularly posts personal shirt videos of his own battles,… Read more

it’s real. The workouts are fab you simply need to find the ones you like and if you want to do a Live workout every day with different trainers you can. They are sadly losing Lucy the dance instructor but she has been with them for 4 years and is human and has every right to move on should she choose . We have been cooking the food from the huge variety of recipes for most of our breakfasts and dinners daily - I could not personally live without the plan. I pay quarterly and it’s $150. I could have left and rejoined to get the specials when on offer but would rather stay loyal. That’s just me. Its probably not for everyone but I totally disagree with people who say it’s a scam because I can say 100% it is not.

Jodi E.
Jodi E.QLD2 posts
 
Value for Money
Customer Service
Rates and Fees

Straightforward to follow. Easy, quick, tasty meals and simple workouts that can be done in your pj's. The shopping list is customisable and takes the stress out of meal planning. I lost 6kg in 8 weeks without being overly strict. This is a sustainable lifestyle change and has helped my whole household! Show details

KGee
KGee
 

Definite money spinner!! Low quality resources - better videos and recipes online accessible for free. Customer service all robots. Don’t sign up to their ‘intro’ discount as it’s a money trap that will just cause you stress. You’re better off putting the money into a weekly pilates class for the 3months.

Cari F.
Cari F.
 

BEWARE!! Please be very wary that this company will tell you it’s a month trial and then start charging you big fees in the coming month. When I found out 1.5 days that they had charged me, they would not give me a refund. Absolute waste of money BEWARE!!!

Maggie
Maggie6 posts
 

Trying not to make this a negative review of Sam Wood as moved over from TXO when 28 took this over but had previously had a couple of free trials wth 28 which I enjoyed. However, that was before I joined TXO and had a fantastic special price of $50 per year! probably why she got taken over. I did like the TXO program however I'm not overweight… Read more

and don't need the food even though I have done a few recipes with TXO and now 28. I liked working out with [Name Removed] and you could add on another 10 minutes just by the click of a tab! would never pay full price for either as they are specifically there to help people lose weight and I'm sure if people stick to the program they'll be successful. I'm only there for the workouts and seriously, there are way better on youtube. 28 workouts are too short at 28 minutes and some are only 20 minutes. I want a 45 - 60 minute full workout. Yes, I know i can add on but that's a pain because I also have to add on warm up and cool down and can't be bothered jumping around the app as they're all separate. Warm ups and cool downs should be incorporated into the workout which they used to be back when Sam first started. Anyway I won't be re-joining when my changeover from txo to 28 ends in December as I got bored with the workouts and gone back to my youtube trainers last week - [Name Removed] and [Name Removed] and already feeling my stomach flatter and muscles reappearing. Love you Sam and your trainers are lovely but not the workouts in their current form. This program is just not for me at this stage.

Ripped off
Ripped off
 

Terrible customer service. Do not recommend. Take advantage of unsuspecting customers. Charge a premium price and take a money grabbing approach to their subscription. Show details

JPritchard
JPritchard
 

I signed up for what I genuinely believed was a one-off challenge with 28 by Sam Wood, that was advertised on social media for 70% off. Only to discover months later that I had been charged for an ongoing quarterly subscription I never knew I had. I didn’t use the service at all after the initial challenge, not once, yet I was billed hundreds of… Read more

dollars without any meaningful notification.

The sign-up process is incredibly unclear and borders on misleading. After speaking with multiple other people who’ve had the exact same experience, it’s obvious this isn’t an isolated issue. Even the Consumer Policy Research Centre (CPRC) has highlighted similar concerns about subscription traps with this company, and after this experience, I completely understand why.

Customer service was equally disappointing. Instead of reviewing the situation properly, I received copy-and-paste responses with no attempt to understand or address the problem. Their excuse that the platform is “online and self-managed” feels like an easy way to shift blame onto customers rather than fixing the lack of transparency in their systems. Meanwhile, the constant promotional spam emails made it impossible to identify anything important or related to billing.

The program itself isn’t even worth it. You get minimal support, everything is generic online content you could find for free on YouTube, and the meal plans are basic recipes you could literally generate on ChatGPT. Absolutely nothing about the experience justified the cost, and I didn’t benefit from the challenge in any meaningful way.

Overall, I found the experience extremely frustrating, financially stressful, and far from the supportive, integrity-based service the brand claims to offer. I’d strongly caution others to double-check what they’re signing up for. It is a waste of time & money.

Kelly
Kelly
 

I have been using this app for about 3 years!! And I keep coming back!! User friendly workout videos that show u how to do each exercise. There are tailored programs for every single person. I would recommend this to anyone who wants a weight loss journey in the comfort of their own home. Not having to use a gym for all those embarrassing workouts Show details

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