They’re not what they used to be – I’ve been buying these pillows for five years, and they’ve been the best pillows I’ve ever used. Not too firm or too soft, they bounce back into shape, and serve as great spare pillows once they’ve lost their peak firmness. I replaced my old pillow with a new one - the same one I’ve been buying for years, and I immediately noticed the quality once I opened it up. It’s not nearly as firm, it’s too soft and collapses at the corners, and not even my old dunlopillos do that. It doesn’t have the same firmness or bounce that they once did. I have my old pillow for comparison, and even my old dunlopillo has better firmness and bounce than this new soft, collapsing pillow. They’ve clearly changed the manufacturing, and it’s a damn shame. Don’t waste your money like I did, search for something better. If I could return it, I would.