Aaron Sansoni

I just attended the Empire Mastery in Melbourne by travelling from Sydney. While this course may be a good foundation for people with limited business skills (struggling business owners or wanna be entrepreneurs), for someone like me that already owns a midsize business and have recently acquired another one, this program was much waste of time.… Read more

Here are my reasons: - much of Aaron’s strategies were surface level ideas and any seasoned business owner could see through the practical fallouts during execution of those ideas - much of the breakthrough and mindset stuff is borrowed from other global speakers such as Tony Robbins - much of the revenue/money content is borrowed from experts like Jay Abraham or Dan Kennedy - performance was extremely theatrical to create adrenaline rush and content was carefully structured to guide people to buy his upsell programs - much time was spent in glorifying Aaron - either by him flexing, or getting some of his team members to hero worship his achievements - splitting partners at the start of the program so that they couldn’t have any logical discussion together, thereby allowing themselves to be influenced by the crowd - the ‘Empire building’ strategies and his comparison of asset classes were either over simplified or flawed - created fake urgency/scarecity at the end of the program (ie application and interview process) for his $5k/pm Inner Circle program on a 2 year contract. I skipped the process because I was pretty sure I would receive a call from his sales team later - which I did - the overly loud music, unnecessary dancing, felt more cult-like, designed to elevate Aaron’s status and wasn’t a good sensory experience.

Finally, while Aaron’s presentation was engaging and there were some fun moments, I would discourage seasoned business owners to fall for this. He claims to own many businesses worth tens of millions of dollars, which may or may not be true - but it was pretty clear that THIS is Aaron’s main business where most of his revenue comes from - most other businesses seem to be branded in a way designed to support the myth of Aaron’s Business Empire - a carefully crafted strategy to support his positioning.

Testimonial – My Journey After Your Programs Dal Dudalski To: Aaron Sansoni Dear Aaron, I wanted to share the incredible transformation I’ve experienced since joining your programs. On 04/02/2025, I attended your Master Class – Learn to Buy a Business with Little or No Money Down via Zoom. That session completely shifted my mindset about business… Read more

and investing. Right after, I enrolled in the Deal Mastery program. While waiting for the next live round in September, I received access to the on-demand version — and that’s when everything changed. I watched the recorded sessions, took detailed notes, and immediately started applying the strategies I learned. My Background I had a company called 4ability, supporting people with intellectual disabilities since 2018. It was stable, but difficult to scale and with limited margins. Out of fear of having only one source of income, I launched a cleaning company from scratch about a year ago. Even though I built both businesses from the ground up, I was still acting as the “number two” — working inside the businesses every day. My Breakthrough After Deal Mastery After Deal Mastery, my perspective and attitude changed completely. I started thinking like an investor and dealmaker: • Acquired another cleaning company and merged it with my existing one using an LBO (Leveraged Buyout) strategy. The profit from the new company is now paying off the loan. • Acquired equity in a legal company called Gol Legal through my family trust investment company. • Opened a Self-Managed Super Fund company. • Currently negotiating the acquisition of a café with great potential, following the exact steps I learned in Deal Mastery. Building My Empire In early September, I attended your 4-day Empire Master event, which gave me the clarity, structure, and confidence to pursue my bigger vision. My next dream is to one day be involved with a basketball team — I was a basketball player in the past, and that passion still drives me. Thank You Thank you, Aaron, for giving us not only the knowledge, but also the belief and courage to take action and build our empires. With gratitude, Dal

Empire Mastery has been an invaluable, life changing experience. Aaron’s presentation of his experience and knowledge is highly relatable and easy to follow. I left the 4th day feeling empowered to make changes in my life & business.

Amazing, big eye opener, I have been working with Helen and I have three deals in the pipeline line and I wanted to hold on for these and now has given a lot of clarity on where I need to move forward to

The program isn’t just about learning how to do deals — it teaches you how to think, negotiate, structure, and execute like a true professional. The depth of insight, practical tools, and step-by-step frameworks were outstanding. I’m walking away with a sharper mindset, stronger deal-making skills, and a clear blueprint I can immediately apply in business and investing. A powerful and transformational experience for anyone serious about growth.

I attended the four-day Empire Mastery program in Melbourne (Nov, 6-9 2025). While I can appreciate that Aaron Sansoni is a passionate presenter with strong energy and conviction, my overall experience did not meet my expectations. In my opinion, much of the content wasn’t particularly innovative or groundbreaking. It felt more like established… Read more

business principles repackaged and delivered with enthusiasm. While this style may motivate some, I personally found the presentation to be repetitive and self-indulgent, which made the days feel unnecessarily long.

Throughout the event, I observed a strong emphasis on personal glorification and audience participation that, to me, felt more performative than educational. The environment often took on a highly worshipful tone - something others might find inspiring, but I found uncomfortable and somewhat cult-like. I also felt uneasy about how audience members were used for promotional footage and content - for instance, being asked to stand and respond to questions while being filmed. It felt more like content creation for marketing and personal gains than a genuine teaching moment.

One of my main concerns was that many of the concepts and “success frameworks” presented weren’t backed by hard evidence or measurable results - you simply had to take their word for it. Over the four days, I noticed that some stories and examples were repeated with inconsistencies each time, which made it difficult to fully trust their accuracy or authenticity.

When it came to specific teaching examples in particular the “white label partnership” model that made up 90% of “Empire Pillar” - I found the examples unrealistic when applied to real-world business settings. The model repeatedly emphasised the idea of partnering with others at ZERO EXPENSE 100% PROFIT. In reality, this approach would involve costs including but not limited to: marketing, rebranding, developing a new website and/or e-commerce platform, setting up a new telephone line, securing a new location if it’s a service, and employing staff to manage these operations (per rebrand). These practical considerations were not acknowledged, which made the example feel detached from reality and how most businesses actually function.

Additionally, the claimed value of the course packages felt inflated, which I found ironic given the emphasis on value strategies discussed in the course. For example, the Empire Mastery course package costs $5,000 package which outlines a pre-event coaching call from a “specialised coach” that lasted only a few minutes and offered little actionable guidance valued at $4000. Based on that, along with other experiences, I personally felt that the value did not align with what was promoted.

Finally, I noticed inconsistencies between the image presented at the event and the online presence of the associated businesses across multiple platforms. While Aaron is promoted through the event as having over a million followers, based on my review of his public posts, engagement levels and activity appeared lower than the averages I would expect for a page of that size. For perspective a page with 1.2M followers on average should engage 6,000 – 18,000 likes per post, 240 – 600 comments per post and 120K – 360K views per reel. Whereas Aaron Sansoni receives far less (As of right now, an IG Post of Aaron’s posted 21 hours ago: 28 Likes, 0 Comments, 2.7K reel views). This feels misaligned with the narrative of large-scale success and marketing experience advertised throughout the seminar.

Overall, I can see how some attendees desperate for change and success might find value in Aaron’s motivational approach. However, in my view, the experience did not land or align. I felt it leaned more towards self-indulgenced performance and persuasion than evidence-based business education. It simply wasn’t the right fit for my integrity, values, learning style, or expectations.

It's been a nightmare dealing with these [Content Removed]. Not only was I chased by them but the sales man boasted about how it's all in what you say to seal a deal and regrettably I was duped by this [Content Removed]. I was led to believe I was signing up for a $995 course . I was horrified when one day I went to pay my rent and it had… Read more

disappeared as I'd signed up for $3 K without my knowledge or permission. When I saw the transcripts it has been slyly mentioned by the salesman under his breath when I was talking.. I tried everything to negotiate with the group I asked even for just $500 back but nothing I said or did would convince them , Id been misled into a deal I didn't know I was signing up for and Sasonis way is to never refund never if they can help it which is unique to him and his [Content Removed] . I warn anyone who gets involved with this group it is very [Content Removed] . Sansoni wants your money and he has devised clever ways to sell that pull the wool over innocent people and no matter what his [Content Removed] will not refund ..it been a long time since I've encountered such a negative group culture. Serpents posing as Saints . Beware .

A [Content Removed] sales funnel blue print disguised as an “entrepreneur summit”. Don’t fall for this [Content Removed]! Entices people with guest speakers who he doesn’t bring onto the stage till the very end of the day. The whole day is spent pushing his “masterclass”. The staff and MC speaker just looked so unprofessional in gimmicky shirts -… Read more

such a bad look! The MC speaker was the most unconvincing person. Honestly baffled at this [Content Removed] grift

An amazing 4 days that has been life changing and will continue to help us grow! Aaron's passion and energy is infectious. So keen to learn from Mr Empire over the coming years!

This is an incredible experience. Mr Empire consistently delivers fresh content and always brings something new. He not only offers strategies but also instils confidence in building multiple income streams. It’s my sixth time and I’m still thoroughly impressed.

This 4 day immersive has been really amazing. I was initially doubting investing that amount into my own education but now that I’ve experienced it, I learned things I wouldn’t have learned anywhere else. He’s such a great storyteller and keeps you engaged the whole time.

So much content. OMG! There are so many strategies to acquiring businesses. Thank you from the bottom of my heart Aaron for sharing such valuable information and inspiring me to believe.