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Alpha Car Hire

Alpha Car Hire

 Verified
Alpha Car Hire
4.8

3,949 reviews

Positive vs Negative
92%8%
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Received Booked Vehicle ?
  • Yes
  •  · 
  • No, I received a worse vehicle
  •  · 
  • No, I received a better vehicle
Transparency ?
4.7
Customer Service
4.8
Value for Money
4.8
Booking Process
4.8
Vehicle Condition
4.7
3,949 reviews
5 Jennifer Simon  · Fast, efficient and great service. Would recommend to anyone greatly.
5 Jamica Photography  · Great service! Friendly staff and very professional. Will use Alpha again
5 Leggy  · Easy booking Great reception Car was faultless and we were upgraded Process was easy
5 Zoltan  · Perfect friendly fast welcome, car in excellent condition, , return easy as - 10 out of 10 !
5 Jodie gail  · Fantastic service from all staff. Very happy with my hire car as well
5 Ellen H  · I love these people! They are so happy, helpful, efficient and I even got a free upgrade!
Kerrally
KerrallyNSW
 

We hired a vehicle in May, 2026. Located the shuttle pick-up easily. I prefilled in our details on the run to pick up our vehicle. Once there, a quick chat with the staff, paid, and we were off in our vehicle. Upon return, we handed over the keys, waited a short 5 minutes for the shuttle to return from a run and they safely delivered us back to the airport. We will use Alpha again... Show details

Ask the reviewer
Okan Ramazan K.
Okan Ramazan K.WA2 posts
 

I rented a vehicle from Alpha Car Hire in March 2025. A minor incident occurred during the rental, which was reported and logged as a collision damage claim upon return. I was advised the process would take one to three months. It has now been almost two months and I have received no formal assessment report, no confirmed repair cost, and no… Read more

meaningful update — despite following up. For a minor front-side damage, this is an unreasonable and stressful delay.

The lack of communication and professional courtesy has left me in financial limbo, unable to plan or budget while the claim remains unresolved. I have since lodged a formal complaint.

I would not rent from Alpha Car Hire again and would caution others, particularly around how they handle post-rental damage claims.

Reviews with attachments

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Nhat
Nhat
  Fair Incentive Verified

Staff very friendly,good service..and very helpful. I will continue booking next time with them. Show details

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Andrew
AndrewQLD
  Verified

Absolutely stress free and all service was as described! I will be back again! Show details

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Jennell Burrows
Jennell Burrows12 posts
  Verified

Staff lovely and knew their stuff also fast process to pick up and drop off Show details

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circxs
circxsNSW35 posts
  Verified

Fantastic customer service and they have a really good range of cars in excellent condition. But most of all the staff really helped me when it came to my assistant's dog having easy access. Show details

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Gida
Gida
  Fair Incentive

Very good – Rentals price was great and the car was superb. I will definitely renting again Show reply

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John
John3 posts
  Verified

Called up to cancel as they were deceitful about the deposit amount. I was told that if I cancel I wouldn’t get any money back. They then said the cancellation policy is in the booking confirmation email how we when you click that link it says “oops page not found”. I then went to the terms and conditions on their website site and it only states that a cancellation fee of $250 is payable.

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Jean-Pierre
Jean-PierreQLD
  Verified

never using another company again ... price beat everyone with a better car. can was clean kids booster was clean, car was well looked after and fir our needs. staff were so friendly, making jokes and just made the whole experience easy but also fast and effective Show details

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Ashley C.
Ashley C.QLD
  Verified

Very friendly, vehicle is well maintained and taken care of. Alot of pride Alpha has towards their work and customers. Show details

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Maria
MariaVIC
  Fair Incentive Verified

Prompt pick up and drop off from airport to car rental depot. The vehicle I booked was in the same class I expected. Friendly office staff. Friendly drivers. The bond was returned to my account within 24 hours. This is the second time I've booked with Alpha & I haven't been disappointed. Thank you very much to everyone at Brisbane Branch! Very pleased. Maria Show details

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George
George
  Verified

An awesome service, quick pick up / drop off, affordable and very clean car Show details ·  1

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Jose alejandra
Jose alejandraVIC
  Fair Incentive Verified

This is probably my best experience ever renting a car, all super fast, the staff was amazing!! And of course for the price was unbelievable. Cheers guys! Show details ·  1

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Gillian
GillianSA2 posts
  Verified

Excellent price, excellent vehicle, excellent shuttle service, excellent service in general. It did not matter the duco was not 100% perfect - the car still looked great and ran well. There is no way I would have been able to afford a car with the usual suspects hire companies for the time I needed it for - I can highly recommend and would definitely use again Show details ·  3

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杨阳 李.
杨阳 李.QLD
  Verified

Good experience save money nice road trip will choose next time Show reply

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Lea
LeaQLD2 posts
  Verified

Great cars. Service is amazing. Will always use these guys! Just wish they were in Cairns!! Show details ·  1

Latest follow-ups

Felicia
FeliciaNSW
  Verified

Highly recommended for anyone looking to hire a vehicle. Easy booking, Vehicles are clean and up to date, Staff are amazing, Deposit for vehicle is quick once vehicle is returned. Used vehicle for around Sydney area and run smoothly the entire time 6 days of hire without a problem, Will continue to use Alpha in the future Show details

 Follow-up  · Drop off was easy with no problems, Pick up was the same quick and easy. Fuel came with full tank and policy is it’s got to be refilled upon return or they charge you $4 a litre I think so it’s best to make sure you refill it before returning.

Robin W
Robin WQLD22 posts
  Verified

Maybe we were just lucky but each way we simply hopped on the shuttle between the airport and the office- it was so quick and easy. By checking in online before we got there they took our credit card details and we were on our way. The vehicle was excellent and very good value. Drop-off took 10 seconds! Will definitely use next time. Show details ·  1

 Follow-up  · There were no hidden fees. We used Google Maps to direct us to the nearest service station to fill up when we were returning the car. We did not (and never have with a hire car and have never had a claim) take up the option of extra insurance to reduce our insurance excess. As I recall I think our potential claim excess was $4,000.

Danman
DanmanQLD9 posts
  Verified

Great customer service on this visit, picked car up and staff were very friendly and helpful and as there was no queue service was as quick as can be expected with the process involved with drivers license, credit card and going through the contract… Read more

to sign Dropoff was smooth with a BP service station fairly close by to fill up on the way back and again fairly quick with no queue late on a Sunday morning We did not use the airport shuttle so cannot comment but it appears fairly straightforward on the surface Would we hire from Alpha again? Answer is a definite yes, car was clean, went well, price was great as was the service received.

 Follow-up  · Just to follow up I filled the car up upon return which is what I always do, I was given a choice of car so picked a Tiguan because I drive a similar VW myself, condition was clean but showing signs of age as you would expect from a rental car with over 65,000 kms on the clock, there were some scrapes and scratches to the exterior and I took the Nil excess option in this instance To me the service and experience was great!

In-depth reviews

Tracy
TracyVIC
  Verified

Totally underrated car hire! Brilliant service, great communication and for the competitive price, the car we received was immaculate and quality! Their office location was very inviting, vibrant and matched the quality of the overall experience. The pick up service was super easy from airport. However only very slight constructive criticism is… Read more

that they should have more vehicles running and there was quite a bit of a wait for drop of back to the airport for the shuttle and not so much by us but the gentleman near us had been waiting 20 min already when we got there. I think that if they improved the faster shuttle service to take you back to the airport, then they would be smashing it in overall service! Either a member of their staff should jump in a shuttle if the other shuttle is not back yet from a previous drop off or they need another shuttle running especially that they have a fair indication of the drop back of car hire and numbers needing to get back to airport, that would be the only thing I could fault.

Patricia H.
Patricia H.
  Verified

I booked 2 cars at different times on my recent trip,both in the smallest size.The first car was better than the second in its condition and its accessories but the second had more grunt uphill.However, they both were excellent for my needs and gave me no problems and I covered a lot of miles.The staff were very friendly and the book in and drop… Read more

offs were so quick and easy.They listen to your preferences in the type of cover you want and are able to provide help and advice.The bond hasn't come back yet for the second car but they kept in touch throughout to let me know when the second month's bond would be taken. My only complaint was the list of things they didn't cover like hail damage as I was there at a very stormy time and I also feel this was told to me after I had paid but I may have misremembered this.The first time I received a list of damage to the car,the second time I didn't. Overall though I was so happy with the service I am already planning when I am going to hire a car with them next time I visit.

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Anthony
AnthonyNSW2 posts
 

Beware of Alpha Car Hire Tweed Heads – Extremely Unprofessional I hired a vehicle from Alpha Car Hire in Tweed Heads as my own car was undergoing major work. Unfortunately, my experience with them was terrible. I was charged a $5,000 fee, with the claim that my rental car was stolen, despite having emailed them in advance to extend the rental—a… Read more

process we had already established.

Not only did they charge me this hefty fee, but their completely unreasonable action of reporting the vehicle stolen and calling the police was both distressing and unacceptable. This is despite having previously communicated with a manager at Alpha via a phone call, where we discussed the situation.

They never informed me about the funds being taken out, and despite returning the vehicle in perfect condition, they refused to return my money. I had to involve Fair Trading to get any resolution, and only after two months did they finally return the funds. I’m certain they would have kept the money if I hadn't involved dispute mediation.

This company’s lack of transparency, dishonesty, and poor communication is completely unacceptable. I highly recommend avoiding Alpha Car Hire if you value your time and money. Their practices are shady at best.

Positive reviews

Robyn S
Robyn S3 posts
 

Have used Alpha Car Hire on my last few visits to Sydney and find the whole experience so smooth. the check in on line option makes it so easy. Staff are warm and helpful and the cars have been in great condition and fit the description of the booking. the shuttle to/from the airport is great and frequent. Thank you! Show details

Stella J
Stella JNSW2 posts
 

First time using Alpha Car Hire — I was very pleasantly surprised. We chose Alpha Car Hire after it was recommended by a friend who was travelling with us. We needed a car at short notice to attend a funeral interstate. The whole experience was fantastic—so different from my previous hire in Penrith when my car was off the road. The staff were… Read more

friendly and genuinely helpful, and nothing felt like too much trouble. Every question was answered with a smile. I’ll definitely use Alpha Car Hire again.

Veronica M.
Veronica M.ACT
 

Staff friendly and helpful. Explained everything well. Easy pick up and drop off, no delays and shuttle to and from airport was easy. Cars were exactly what we ordered. Show details

Negative reviews

David C.
David C.Tasmania
 
Transparency
Customer Service
Booking Process
Vehicle Condition

Shuttle was efficient, staff were professional, polite and well organised. Drop off easy and security deposit refunded quickly. However, the vehicle we received was the worst rental vehicle I have ever received in Australia. There were patches of rust evident on the body, the interior was marked, it handled terribly, had no GPS or Bluetooth audio. Show details

Wei W.
Wei W.
 

Scam, Frustrating customer service, p*ssed everybody off, we canceled booking and 4 weeks later still not get refund, was calling the branch over 10 times to confirm the status of the refund, no body can answer. still waiting for the refund now after 6 weeks. good luck, going to lodge case to consumer fare now. just be aware before you book with alpha car hire, in case you change your mind, you will not get you refund.

Kathy
KathyVictoria3 posts
 

BEWARE of Alpha car rental as they take additional monies from your account without authorization and then when you query them they refuse to return calls even head office Brisbane don't investigate illegal transaction. Absolutely NO CUSTOMER SERVICE - Cheap product , cheap service. NEVER NEVER use them !!! Show details

Recent reviews

Nick J.
Nick J.
  Verified

Great value for money and excellent customer service. Easy pickup and drop off with a quick shuttle service. Highly recommend. Only downside was the office smelled of cigarettes. Show details

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