Alpha Car Hire
Verified4,090 reviews
- Yes
- ·
- No, I received a worse vehicle
- ·
- No, I received a better vehicle
AI reviews summary
Pros
Verdict
The service is highly regarded for its affordability, friendly staff, and efficient airport shuttle transfers. While the off-site location requires a short commute, the seamless booking and clean vehicles make it a reliable choice for travellers. Occasional feedback mentions insurance upselling and administrative delays in claim processing, but these are not reflected as widespread issues in the recent data.
Paid for the trip on works card, go to pick up the car, and by the way, you have to pay an extra $46 for admin fees, even the receipt for the extra has no description of what it was for. the email prior to pick up was bring license, id and you are off. They charge $3 admin fee on each toll, not per day, per toll. I got the Kia Cerato (or similar) it was an MG with 98000kms on it. I travel a lot and i will never use again Show details
Everyone really friendly and knowledgeable. Stated that there was some minor scratches on the car but take pictures to over yourself. Brilliant if ever back will use. James from Scotland
Reviews with attachments
Staff very friendly,good service..and very helpful. I will continue booking next time with them. Show details
Absolutely stress free and all service was as described! I will be back again! Show details
Fantastic customer service and they have a really good range of cars in excellent condition. But most of all the staff really helped me when it came to my assistant's dog having easy access. Show details
Very good – Rentals price was great and the car was superb. I will definitely renting again Show reply


- +7
Fabulous customer service in grade vehicle – Enjoy the rental car staff was really polite and friendly thank you for the great service. Show reply
Very happy with the service and pick up/drop off was easy !! Car was presented very clean. And the Merc was an absolute pleasure to drive
from booking online to pickup at yard to returning car is first class, the Staff are just amazing , 10 out of 10 service, great value for money, highly recommended, I rent a Alpha car twice a year past 5 + years Show details
Car hire isn't as cheap as what they say, watch out for daily insurance charges, they will push it on you and say if you get a shopping car park dent on it, you have to pay $5000 excess, a scare tactic trying to up sell insurance, also car was dirty and needed a service, the car also had a weak battery in the key fob and randomly would not lock… Read more
the door.. Not to say don't use them as a car hire provider, but possibly look at the whole package of the cost of the car including the daily add on insurance... After all if you got a parking dent in Pacific fair would you be prepared to pay $5000 excess, also the attendant said... If I had a crash and was not my fault I still have to pay $5000 excess... not sure if this is a car hire /QLD thing... but in NSW if you have an accident and is not your fault you pay no excess... Also they will not fit the baby capsule in the car for you.... It's at your own risks to parents... For those that feel uncomfortable installing them by yourself... This may be the short straw for you... Not a complete terrible experience.. But in some way a bullying experience.. Will I use again.. No
I hope not all branches of the same company are the same but a reputation damaging case to Alpha Car Hire happened to me. For a minor damage to the lens to a rented ute tail light, I was contacted a day later and urged by a staff at Alpha Slacks Creek branch to consent a deduction of $5,489.64 to be kept as bond money. The trouble is more than 2… Read more
and a half months later no-one from Alpha has rang or emailed me about how much the repair will cost and how much of my bond would be refunded. The closest of any reply was "Well it is in the system and will be looked at", but weeks and months would go pass with no further confirmation. Luckily I was aware of my right and only gave my consent for the branch to withhold $1,000 which is the fair and correct amount stated in the rental contract. I really don't understand why a company of Alpha stature has left big loopholes like this in their daily operations. Surely anyone with similar experience to mine would not be impressed nor have deep trust. I have filed a complaint to Office of Fair Trading with the hope that someone more responsible at Alpha will take notice and have appropriate fixing actions. Renters at the very least support a business and do deserve some basic respect.
The pick up and dropped off were fast. Car on point. Costumer service 10 points. Price, I think it´s expensive.
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I highly recommend Alpha Car Hire to everyone. They mostly don't want to complicate the process of renting a car because they accept debit cards. The car itself is ideal for my needs. Thank you, Alpha Car Rental. I will give you a 10 out of 10. Show details
Called up to cancel as they were deceitful about the deposit amount. I was told that if I cancel I wouldn’t get any money back. They then said the cancellation policy is in the booking confirmation email how we when you click that link it says “oops page not found”. I then went to the terms and conditions on their website site and it only states that a cancellation fee of $250 is payable.
never using another company again ... price beat everyone with a better car. can was clean kids booster was clean, car was well looked after and fir our needs. staff were so friendly, making jokes and just made the whole experience easy but also fast and effective Show details
Very friendly, vehicle is well maintained and taken care of. Alot of pride Alpha has towards their work and customers. Show details
Latest follow-ups
Had a clean car that was good value for money. I would have no hesitation in using again, and recommending Alpha to others :)
Follow-up · I haven't needed a hire car since my initial review however should I again need a hire car I would choose Alpha.
Cannot speak too highly of my experience with Alpha Car hire, Brisbane. Everything went so smoothly from Airport pick up to car pick up, and the return was just as efficient. I recommend this company strongly as my experience was top class, and… Read more
great value, it appears that efficiency, helpful and friendly engagements with a customer service attitude is obviously the Branch’s ethos. I will be back thank you all.
Follow-up · Kia Piccato. New car, about 2000k. Spotless both inside and out. Excellent condition
I received good value from Alpha which is very conveniently located to the airport. Staff were friendly and helpful throughout.
Follow-up · Car was good for the low price u paid. Pickup and drop off was easy .. no problems. Staff great.
Positive reviews
Very good value for money and friendly staff. The van transfer was waiting for us on arrival and on return, left to take us to the airport in under 10 mins. We also got a free upgrade. Will use these guys again!
We recently hired a car here at Gold Coast Airport. Everything was extremely smooth. The Staff when I arrived were absolutely friendly and lovely. Car was perfect for what we needed when we returned it, absolutely no hassle and was very smooth sailing Show details
Find out how Alpha Car Hire compares to other Direct Car Hire
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Didn't get a MG this time got a Haval in the same class, sitting position is not comfortable and doesn't suit my driving as the steering wheel doesn't come out far enough and no back support car is mostly clean just some crumbs left where the gear shifter is, the rest of the service are great staff are nice Show details
Negative reviews
This is the second time hiring a car from Alpha Gold Coast. This time I booked directly with the company, easy to book online from New Zealand! Used the shuttle which is prompt pick up at the pick up point. Found no hassles when finalising details, was given a VW tuagan this time which was clean and tidy. The car itself was very fuel efficient.… Read more
Cost of hire reasonable. Return of car very easy and shuttle back to airport smooth. Would use them again. Thank you
Very disappointing and stressful experience with Alpha Car Hire. We booked an SUV at the Gold Coast through DiscoverCars. When we arrived, the staff convinced us to cancel the insurance we had already purchased through DiscoverCars, telling us their insurance was only about $20 more, with a lower bond and no liability. After we cancelled our… Read more
existing insurance, their insurance price suddenly jumped from $132 to around $300. We immediately tried to purchase the original insurance again through DiscoverCars, but because we had already collected the car and the booking time had passed, we couldn't reinstate it. To make matters worse, we didn't receive a proper refund for the original insurance either, only credit. The whole situation took around two hours to sort out and created unnecessary stress right at the start of our holiday. The lady we dealt with was also extremely rude. When I tried to make a complaint or speak to someone else, she simply told me, "I am the supervisor here, there is no one else to talk to." Very disappointing customer service and not the way you want to start a family holiday.
The cars are clean fully fuelled and functioning well. The lift from the airport was easy and flexible. The employers behind the desks when I came to pick the car where not very welcoming and flexible, they are just doing their jobs as robots. Kept me wandering and searching where the car is, just gave me the keys . When I went back for a couple… Read more
of questions no one were at their desks and I kept waiting for 10 minutes for someone to talk to. Overall experience was not the best in comparison with other renting companies. I am not happy booking with them again.
Recent reviews
Everything went off without a hitch from the smooth shuttle bus pick up at the airport, seamless collection of the car, no fuss drop off followed by a smooth shuttle ride back to the airport Show details
Fantastic service! The girls in the office were amazing very friendly & fast no hold ups or issues offered me a better deal too! Will definitely use you guys again in the future! Thank you! Show details
Professionalism across the board, from collection point, to return & drop off. Pricing extremely competitive with competing entities. The vehicle entered into our care for the hiring period, was received in an clean aesthetic condition, and performed admirably.
I had a very good experience with Alpha Car Hire. The car collection process was smooth and efficient, and Mary was especially helpful at the counter. After a long flight, I appreciated the quick paperwork and friendly service. The car performed well throughout my hire period. Thank you to the Alpha team for making the process easy.