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Born To Be Chic

Born To Be Chic

Born To Be Chic
2.9

424 reviews

Positive vs Negative
61%39%
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Sizing ?
  • Very small
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  • Slightly small
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  • True to size
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  • Slightly large
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  • Very large
Product Appearance ?As advertised · Not as advertised
Brand Manager for Born To Be Chic? Claim your listing.
424 reviews
1 Naomi P.  · Scam items not sent – Items not sent won’t reply to emails, not even sure if this person sends any items out by the looks of it she doesn’t
1 Pieri V.  · No arriving – I order a dress in December 2020 and still waiting for it, they don’t wanna answer any emails about my money back, or any other question.
5 Elise K  · Quick delivery – After reading some of the reviews I was nervous about ordering however my item came extremely fast and I had no issues.
5 Chey  · Perfection – Online purchase Prompt and sufficient I opted for express shipping - Fast and reliable. I received my parcel in two days (Victoria)
4 Helena  · Dress quality is beautiful – Love the quality and variety of dresses from this store. Arrived quickly and true to size! Customer service was great
5 C_Bee  · So Happy! – I purchased the Khaleesi dress in steele blue online. It arrived today and I couldn’t be happier! Online purchase process was super easy too.
Lauren
LaurenQueensland
  Verified

I agree with everyone else! SCAM!! – Ordered 4 dresses online. 1 was out of stock when they sent them so I only received 3 dresses. Owner [Name Removed] is a con artist! Pretends she is issuing a refund but then completely ignores you and even stops responding to NSW Fair Trading who I reported the company to. They advised they were fully aware of this company and had multiple… Read more

complaints already. Still in shock she is still allowed to run a business to be honest. If I could rate zero I would.

kiralee_joy
kiralee_joy
  Verified

DO NOT BUY FROM THIS SITE!!!! – DO NOT BUY FROM THIS SITE!!!! I used to buy from this site some time ago with no issues! I recently purchased a dress in June for an event and it never arrived and there has been no response to any emails. Show details

Sarah B
Sarah BVIC3 posts
  Verified

SCAM SHOP- YOU'LL NEVER RECEIVE YOUR ITEM OR A REFUND – Purchased an item from Born to be Chic and never received tracking info or the item. Have tried contacting them via email and DM several times with no response. I should have checked product reviews before purchasing as I'm not the only one this has happened to. DO NOT PURCHASE FROM BORN TO BE CHIC, THEY ARE SCAMMERS! Show details

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Lena B.
Lena B.
  Verified

0/5 Stars – If I could rate 0/5 I would. Three previous great orders from here over the years and have raved about it to friends; well no more. My most recent order arrived in worn condition, loose in the Aus Post parcel with no tags, no order form, and damage to the dress. Multiple emails back and forth with no apology or reasonable explanation, and refuse… Read more

to cover the postage of the dress back so they could replace with one in new condition. I didn't even ask for a refund; I was happy to still support them and they can keep my money, but I need the dress to be wearable. Shocking customer service from [Name Removed] and have left reviews on social media as well. Two years of business with me gone, will be looking elsewhere.

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Kat A
Kat A15 posts
  Verified

SCAM. Never received items. Terrible customer service – Terrible customer service. Ordered back in August and still haven’t received items. Have heard every excuse from them. Contacted fair trading and am well within rights to refund. Stopped replying entirely to all emails. Bunch of fraudsters The owners details and address is public she should be careful with all these bad reviews Show details

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Thea
TheaNSW
  Verified

STAY AWAY FROM THIS SITE !!Poor quality and overpriced to say The least – BTBC does not offer refunds. I return an item and was given store credit. I then bought a winter dress in June (winter time for me) I Emailed [name removed], the owner, a couple of weeks later to find out I wouldn't receive the product until August. It's now September (Summer), the item hasn't arrived and a full refund wont be given to me. I was told by [name removed], to go through fair trading for a refund! STAY AWAY PEEPS Show details

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Angel
AngelNSW2 posts
  Verified

Fast delivery – I was abit off about buying from BTBC, cause I was reading everyone's comments but mine arrived so fast within 3 days that I've bought it. Order the loreta dress and it looks amazing already ! Show details

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Maysa
Maysa
  Verified

Amazing fit and so fast! – After reading some reviews I was hesitant to purchase the dress I was wanting for a wedding in the summer. I decided to just because I thought it was just so cute and haven’t seen anything like it in Canada. I ordered it on a Friday (standard shipping supposedly taking 7-9 business days.) it arrived the NEXT Wednesday after. SO fast! I emailed in… Read more

regards to changing my address and they replied the next day. The quality of fabric is not 5 stars per say... but it fits so nicely and is pretty true to size once I converted it to Canadian sizes. It was the ‘Charlize mini dress’ and I’m stoked!! Can’t wait to get some bomb pictures in this :) I know not all the reviews are not that great but I had a great experience.

Positive reviews

Linh N.
Linh N.QLD2 posts
  Verified

Great customer service and amazingly beautiful dress – I feel baffled that this company has such negative reviews that I have to share my positive experience to balance the picture. I am incredibly happy with my purchase of the Natalia dress from Born To Be Chic Australia. I sent an email regarding the status of my order because it was a pre-order style and got a fast reply back from Hayley. I also… Read more

received tracking information (Aus Post). The dress is so beautiful and of high quality that I now want more in other colours (but sadly i'm broke).

I dont know if there are other companies that have same or similar name as "born to be chic" but Born To Be Chic Australia whose the founder is Hayley is legit and not a scam.

Janice
Janice2 posts
  Verified

Amazing!! Dress looked so good! – I contacted them and they responded quickly with a tracking number! Helpful and responsive and took less than a week to arrive! The dress was amazing material and quality! Very satisfied Show details

Elle
Elle
  Verified

Beautiful dress and surprisingly amazing service! – After reading these awful reviews I decided to take a chance because the dress I’ve been eyeing in Canada was on sale for an amazing price on this website. I emailed and sure enough, Hayley responded. She was kind and told me if I ordered right away, my dress would be here for New Years. It was the day before Christmas Eve(!!!) I was skeptical but… Read more

ordered anyway and sure enough it got here in 4 days!! With Christmas and Christmas Eve being 2 of those days!! New Year’s Eve is tomorrow and I can’t wait to wear it!! I’m so happy with this site and will definitely order again!!!

Negative reviews

Bronte
Bronte
  Verified

SCAM - They will never post your items or respond to your emails/DMs – I have purchased from this website before and had no issues. However, I purchased 3 dresses for my bridesmaids over 3 months ago. All items were in stock at the time. I sent an email after a month asking for an update on the order in regards to shipping. No response. I sent another email a couple of weeks later following up. No response. I sent… Read more

them a DM on Instagram, an automated response came back telling me to email them. I did again. No response. I sent another email asking for a refund as I ended up replacing the dresses I have yet to receive. No response.

I have emailed them before on a previous purchase and they have responded so I am not sure why they are not responding now.

I have just given up on getting my dresses or money back. I have reported them to the ACCC

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Hoda D.
Hoda D.WA
  Verified

Didn't Receive Item, Terrible Service – The worst experience I've had with a retailer. I purchased 2 dresses and only received one in the parcel that was posted. I emailed the customer service team, who started off great. They offered me a refund, and although I would have preferred the dress I had ordered, I was happy with that outcome. This is where it downhill. They said they'd… Read more

processed the refund but I have still not receive it and they have ignored every single email I sent to follow up.. this has been ongoing since September 2021 and I have yet to receive a response to my emails or a refund

Amie
Amie
  Verified

BIGGEST SCAM – Biggest scam! I bought a dress a couple of years ago and had no issues at all but this time I didn't receive the shipping confirmation so I followed up with [Name Removed] who told me it should have come through and that it had definitely been sent. Said it might be in my junk mail. I told her it definitely was not there and then made some other… Read more

pathetic excuse that she was sick and would look into it the next day. DO NOT WASTE YOUR TIME OR MONEY!!

Recent reviews

Ash
AshVIC6 posts
  Verified

Born to be a scam – Over the last two years I have purchased several dresses from this company, one which I received and three which I didn't. I now understand the way this company works which is a complete scam. They will show items as in stock on their website for purchase but they are sometimes sold out. If this is the case you will receive an order confirmation… Read more

but never receive a confirmation of shipping. When you follow up they will be very nice and will use excuses like COVID delays, email system errors, problems with post to make you think your item is still coming. This is to delay you from requesting a paypal refund so they get to keep your money (a dispute case needs to be filed within 180 days from the date of the transaction or will be rejected by paypal). If you send Born to be Chic enough emails or complain to shopify they may provide you with a store credit but you will be stuck in the viscous cycle of ordering a clothing item you may never receive. My advice is to stay away from this company and try finding the item you like from a different online store as they often have the same clothing items.

Update: My dress finally arrived after waiting almost 3 months!

Abbie m.
Abbie m.
  Verified

An Absolute Scam, Waste of Money and Time – At the suggestion of a friend, I ordered a dress from Born to Be Chic as a potential dress for my bridesmaids for my upcoming wedding. I placed the order on 21 March 2022. I received an order number and was told my order would take approximately 10 days to arrive. By the 1st of April I sent an email asking to confirm if there was any progress on… Read more

my order as I had received no updates to say my order had been processed and shipped. I got a reply back to say my order had indeed been shipped and to check my junk mail. There was nothing in my junk mail. They say they have been having system issues that they are trying to work around and they'll try to send it again. Still nothing was received on my end.

By the 8th of April I followed up again to say nothing had been delivered and I still have not received any shipment details. Two days later I got a response that she was unwell but hadn't forgotten about me and would look into it for me by the following Monday.

I have NOT heard anything from them since then! I asked for a full and immediate refund on the 26th of April, a whole month and 6 days since I made the order, which has been completely ignored.

The worst part is that my friend ordered the same dress in a different color about a week prior to me - she has been given the same story and run around as me. She also has had her money taken with no dress shipped or delivered in one and a half months! It's just ridiculous.

I understand being patient during these uncertain times, but this has been an absolute joke.

All in all, an absolute scam! Do not waste your money and time.

KJL
KJLNSW
  Verified

Scam site DO NOT BUY! Report seller on Shopify!! – Having purchased 3 dresses from them prior & being satisfied with the quality, colour & price, I'm incredibly disappointed with our most recent purchase. These 2 dresses are unfinished, stained, poorly constructed, missing any and all labels, wrongly sized & made from cheap see-through material!! SHOP SECONDS?? FACTORY TESTS?? I contacted them… Read more

on behalf of my Maid Of Honour who bought 2 Natalia dresses (same style as we have bought prior) recently in a sale to complete my bridal parties outfits. We did not expect such rubbish quality products. These are not the dresses we have ordered prior, we're not the correct sizes or finishing. We did not re-examine their returns policy before ordering the most recent order BECAUSE we were already aware of the quality & process they offered on purchases being existing customers. Upon expection now, we feel cheated and manipulated that we even ordered during this 'sale' because of the fine print amongst their reformed returns policy pertaining to the Natalia dresses. This was not clear when we ordered. Nor is the policy accurate as the faults are far more sinister than described!!!

Chasing a 100% refund, not store credit or store exchange, for our order. We've tried sending back the stock but they have not replied with any information or return address. Looking through their Instagram and online reviews, it seems we were lucky to even receive fake dresses...

This is an awful experience as a customer! Do not buy from this site!! We have reported the site to Shopify via https://www.shopify.com/legal/report-aup-violation and are still chasing our refund!

Celina
CelinaSA
  Verified

DO NOT BUY FROM THIS COMPANY!!! – Purchased a dress from Born to be chic over a year ago, was promised to be sent another one of my choosing but have never seen anything from them. Have been given a tracking number without an address on it and no return address They refuse to refund. Biggest scam! Show details

Gemma
GemmaQLD
  Verified

This website is a SCAM!!! – Still no dress!! I ordered a dress in September 2020 that never arrived. I contacted the owner to cancel the order and was given store credit. Bought another dress in November 2021 that also never arrived. Received another store credit, bought a dress two months ago and still nothing. The owner replies to my emails every now and then but it is definitely a SCAM website. Still no dress. DO NOT BUY from this site!! Show details

Kayleigh
Kayleigh
  Verified

IT ENDED UP BEING A HAPPY ENDING – I see everyone ordered in July 2021 and didn't get their items - this sadly happened to me as well! However, I ended up following up through email and was provided a store credit which I used to get a bunch of dresses and one of the original ones I wanted ... I really wish they would have just refunded me but they came thru on the store credit… Read more

delivery if anyone at least wants clothes for the money they spent. I don't mean to speculate but there is probably inventory and shortage issues and someone messed up along the line of saying there would be availability on the site. Before this there was no issues - before covid, I had no problem. I think this is a business that fell apart due to the pandemic ! HOWEVER if you go for the store credit you'll likely get your order as I did and I live in Canada :)

Disappointed
DisappointedVIC
  Verified

DO NOT BUY FROM BORNTOBECHIC!! – DO NOT BUY FROM BORNTOBECHIC!! It is a scam, have purchased 2 dresses from here and after several emails back and forth over a period of month I have been told they are unavailable and refused a refund, my money has been stolen. I later read this has happened to many many others.

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Zoe C.
Zoe C.NSW
  Verified

Customer Service is a joke – I ordered a dress for a friends wedding back in July 2020. I didn't receive the dress at all, forgot about it actually. Emailed customer service a year later and they had told me they'd already sent it but couldn't give me the Australian Post report that confirmed it. They suggested I order another dress (free of charge) as the one I wanted wasn't… Read more

in the warehouse. I picked another and have now been waiting for this dress 7 months, I have finally requested a refund but I have not received an answer to any of my recent emails. Just don't order from here, it's a waste of money and time.

h.wildermuth97
h.wildermuth97QLD
  Verified

Scam website! Never received item or refund. Excuse after excuse... IT IS ILLEGAL WHAT THEY ARE DOING – I ordered a dress that was a pre-order in August 2021 for September 2021 arrival. I used up all of my store credit and paid a portion of this order via card. Previously, I had returned a dress from a bulk order in early 2021, and that's when I received store credit. I had no had issues with buying from this site at that time and I trusted their… Read more

service until now. The order I placed in Aug 2021 I never received any email that it had been dispatched or any tracking details. I followed up in Oct 2021 and [Name Removed] from born to be chic stated there had been delays with Covid which I was understandable about and she stated she would keep me updated and as soon as my item arrives they would send it. It's now mid Dec 2021 and I emailed again as I hadn't received anything at all via email or post from them. [Name Removed] replies and states that apparently my order was sent in November and that she would "launch an investigation through Australia Post". By this stage I was getting pretty frustrated as I wanted the dress for a holiday trip I had planned in early December. No tracking details or dispatchment email had been sent to me which was odd and I have never had issues with Australia post so it was pretty clear something was up. I asked multiple times in emails for tracking information and I got ignored every time. [Name Removed] kept offering other items in exchange as my dress was not in stock in my size to resend free of charge. I asked for a full refund as I didn't want store credit and pressed on about tracking information again (by this point this was early Jan 2022). [Name Removed] eventually replied and stated that it was too late and "the tracking number had been archived". They ignored every request for a full refund. Eventually I stated I would be taking it to the ACCC within a week if I don't get a full refund. Suddenly I get a reply stating my dress is now available in my size and they could dispatch it ASAP. This was very hard to believe seeing as by this stage I was absolutely fed up and knew based on these reviews I wasn't going to receive anything and it would just go on and on. I stated that I was no longer interested as I didn't trust their service and I wanted the dress way back in early Dec for a holiday trip which had past now. They have stopped replying to my emails and I'm currently processing a refund through my bank. This is definitely the worst experience I have had shopping online and I am hoping with the $39.95 storewide sale they are currently advertising means they are shutting down.

Annoyed
AnnoyedQLD
  Verified

Save your time and money - shop somewhere else – My first purchase from BTBC a few years ago was fine, however the last couple have been an absolute nightmare. Customer service is basically non-existent if you have an issue. There is a reason comments are turned off on their instagram page. Save your time and money and shop elsewhere.

Mush S.
Mush S.
  Verified

Owner is a liar + I can’t unsubscribe – I ordered a dress and after it didn’t arrive I emailed [Name Removed] who assured me it was listed as ‘pre order’ when I ordered. I had screenshot the website when purchasing and it was not listed as a preorder but she blatantly lied. I have tried unsubscribing from these emails multiples times but am still sent marketing. Unethical and dishonest.

DYHK
DYHKWA
  Verified

8 months of waiting, no delivery and no refund – Long story short. Placed an order July 2021. 7 months later now, still no delivery. Excuses about covid19 delaying shipment was okay for a while. Now it's been 7 months, and after a few emails of my pushing for my order to be shipped, they asked if I would accept a refund to 'alleviate stress' for them. I reluctantly agreed. They have not processed my refund and have stopped replying to my emails. Show details

Maria
Maria3 posts
  Verified

Scam website - buyer beware – I honestly don't know how this company hasn't been sued yet. Ordered my dress back in July 2021 and was repeatedly given different excuses as to the delay of my shipment. Every time i emailed it was "coming next week" but my item never arrived. In December I decided to lodge a PayPal dispute as the company decided to ignore my emails when asked… Read more

for a refund. The company then responds saying my item was shipped back in November (no tracking provided though). When asked for proof of the shipment there was radio silence. Thank god PayPal refunded me because it was clear I was going to ever get the dress I ordered or my money.

graphics d.
graphics d.4 posts
  Verified

I never received my purchase – I never received the dress I ordered. After contacting them several times, they never responded to me. I have reported this business to Shopify, Instagram, Paypal and my bank. As they never sent a refund, I'm awaiting to resolve the charge on my credit card with my bank. If you can, please report this business.

Hazel
Hazel
  Verified

Avoid at all costs – Do not buy from here. I have been messed around since April 2021. I gave them $200 for items that I never received and that they claimed were lost in the post, but never sent confirmation of dispatch. Since then they have refused a refund and keep trying to get me to accept different products instead. Each time I have agreed to this there has been another excuse and further delay. I just want my money back. They are a total scam.

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