Colgate Optic White
Verified85 reviews
Had used for a couple of months and had no problems and teeth were whiter. All of a sudden my lips became numb and sore. Stopped using it and after a week my lips are nearly back to normal. Will never use again Show details
Optice White Pro Series 5%. Am on my 4th tube and teeth are noticeably whiter. I have 60+ yr old teeth that have been smoking and drinking coffee for many years. Brush my teeth 4 times a day for about 4 mins in total, once with electric, 3 times manual. It took over a month before I noticed any difference. But it has slowly whitened my yellowed teeth. No adverse side effects. Recommend, but patience required. Very happy with result. Show details
I've gone for products advertised online previously, thinking off-the-shelf teeth whitening products wouldn't be any good. But my teeth were in dire need of a quick whitening and, after reading some positive reviews online, bought a tube of Colgate… Read more
Optic White 3% peroxide (promising to remove 10 years of stains in 2-weeks) on special from Coles.
I really felt the peroxide first brush, and still do 5-days later but, Wow, the results so far are amazing. I do brush a little longer than usual (2-mins) and have a strong coffee before the morning brush (then wait some time before having another), but the treatment doesn't require any more time or a change in the usual routine.
I've been taking pics to compare any difference, starting on the right you'll see my teeth at day one. The middle pic was taken on day four, and the pic on the left is today, day five.
The best bit is that there's another week in improvements to look forward to!
Follow-up · I found the results excellent but now have gone back to my usual (Henry Blooms) probiotic toothpaste as I was starting to notice some bad breath, which my other toothpaste prevents, and it's much gentler. However, I was so impressed with the results that I purchased the 5% Colgate Pro Series (the one I reviewed is 3%) so I will try this the next… Read more
Reviews with attachments
Terrible ingredients in this product, steer clear if you value your health! Show details
Issue with packaging – Love the taste and results but the packaging is aweful. The red covering on the tube disintegrates and you are covered in bits of red . Third tube I’ve used and still the same issue . Unless it changes I’m going back to my old brand Show details
Hi Tracey, we're sorry to hear this! Please contact us directly so that we can help 1800 802 307
Terrible side effects Colgate Optic White – I bought a tube at Woolworths and then another at chemist warehouse just because I happened to be there. Within two days of starting the first tube my lips were puffy and sore. I had ulcers in my sore gums and spots on my tongue. Dreadful swamp water taste in my mouth. Now my whole mouth is sore. Will discontinue use. So many similar complaints must surely require investigation of the product.
Hi Lesley M., we'd like to get some more information from… Read more
BEWARE, caused severe perioral dermatitis around my mouth – I bought this product and began using it about 10 weeks ago. It hurt my teeth to begin with, like a weird ache, but I persevered and soon the sensation was gone after a few weeks of regular use. About five weeks ago I suddenly developed perioral dermatitis around my mouth and chin, something I'd never experienced before (I'm super lucky and… Read more
generally have very clear healthy facial skin). At first I thought it was a random bout of adult acne, but it wouldn't go away, so I went to my GP and was diagnosed with perioral dermatitis. I was perplexed as I'd not changed anything in my skincare routine, so I put it down to stress. IT'S THIS TOOTHPASTE. The ingredients list is so nasty, full of SLS (the ingredient that makes it foamy). As soon as I'd worked out what the culprit was I stopped using it and went back to my regular sensitive teeth toothpaste. I've had a course of antibiotics and am using a daily rx ointment on my skin. Will probably take weeks to clear up fully.
Avoid, avoid, avoid.
Positive reviews
Great product – I bought this toothpaste about 4 weeks ago. I left a bit on my teeth when i went to bed but a couple of days later, I had a slightly ulcerated cheek on the inside, so stopped doing that immediately. Since then, I have been very happy with how white my teeth have become. I noticed if I brush with another toothpaste first, then the Optic, I do get… Read more · 2
some mild stinging on my tongue and lips. Basically, if I have time, I brush with Optic and just leave it all frothy in my mouth for however long I can- up to an hour is fine. I love it. I bought 2 more tubes from Chemist Warehouse yesterday as its still $10. I've used other products but none have achieved what this has. A note about the cardboard packaging -its completely unnecessary- just looks like you are trying to make the tube look bigger than it is. Bring the price and packaging down to reflect how much is in the tube!
Why so expensive – What makes Colgate Optic White toothpaste worth $10.00? It might be good, but boy its expensive. I did not buy the product to whiten my teeth as I believe true whiteness is Generic. Without the necessary knowledge it seems extremely expensive. Show details · 1
Wonderful product – I have used this product for awhile now and love it. I use it everyday in the morning and leave it on my teeth when I go to bed. Other than a slight tingle when I put it on I have had no other side effects.. Really glad I found and am using this product as it whitens my teeth really well. Show details · 1
Negative reviews
It is very disappointing that Colgate has change their product to the use of smart phones. This has been done as a cost cutting strategy. It is cheaper for Colgate to use a led device than having to provide a battery or separate charging cable. They don’t have to build and certify an internal power supply. It makes the device cheaper to produce.… Read more
Some companies plan to integrate apps and tracking features even if you don’t need or use them. Whitening your teeth should not require a gadget that connects to a device that stores people’s personal data.
I have used one tube Colgate Optic White Pro Series 5% peroxide, brushing twice a day for a few weeks and have Suffered terrible side effects, burning sensation top and bottom lip, very cracked and dried lips and ulcers around the mouth for more than a week now. Gums are paler colour and not pink. Thought I was going through some health issues so… Read more
I started googling symptoms and also reviews for this product. Relieved to find out that others were experiencing the same horrible side effects. Will discontinue use. Sadly I bought 4 tubes but now will have to bin them all. Saw no improvements or whiter teeth.
Great product BUT the packaging is a huge FAIL. Fix that and you get 5 stars. The tube literally leaves a huge mess as it flakes everywhere. Just ridiculous, surely they can do a better job of the tube. Show details
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Recent reviews
Colgate Optic White Pro Series – This review is specifically for the optic white pro series (overnight whitening kit) Its awful. I have tried a few and they have been good - love the concept of this one - hate the reality. The whitening device is for a child - I do have a small head and therefore mouth but this one was ridiculous and really hurts. The worse problems though are… Read more
the pen and its inability to produce fluid you can "paint on your teeth". It just produces stringy lines of white string that stick poorly to your teeth. As I said the concept is good but it just doesn't work and the instructions and supposed tips (there are aren't any, just feedback from other reviewers is severely lacking. Having said the above I tried the oral B whitening strips and White Glow accelerator before trying colgates and both of those were good
Hi Guy, we're sorry to hear that this product wasn't what… Read more (+2 replies)
Colgate Optic White for weight reduction - gives you chronic diarrhoea – What do they put in this as it I get chronic diarrhoea every time I brush my teeth with it. This needs to be investigated. Show details
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Completely useless – Have used Colgate optic white toothpaste for 2 months. No difference at all. For $14 a tube it is a total rip off. Better still price gouging. Dont waste your money. Show details
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Doesn’t white – Didn’t see a change in colour in my teeth. Started from a light yellow and more than 4 weeks later, still at a light yellow. No issues as a general tooth paste, but bought it to whiten. Show details
Can only use it weekly – I picked this up at a clearance store as it was heavily discounted. I won't use it more than I ce a week and am tempted to throw it out to be honest. I don't care about the chemical taste but every time I use it, it's like it strip's the inside of my mouth. I can feel the skin disintegrate. You know if you sit in a bath or pool for a long time… Read more
and rub your feet, there the top layer of skin you can rub away? That's what this toothpaste does. Creates beads of oral skin.
I came to check reviews to see if anyone experienced similar and haven't seen that specific complaint but reading how many people have burns and ulcers, I think if I used this twice daily as recommended, I'd have the same issue. I feel the heat in my gums after brushing and they red that raw redness and metallic taste as if all the blood is ready to burst through.
I've also noticed that my teeth are yellowing more - probably not directly from the paste but possibly removing every natural barrier/protectant our teeth have, like enamel, opening them up to further staining.
I will probably finish the tube, but I will never buy it again.
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Allergic reaction – I couldn’t work out why I had this burning rash just below my lower lip. For me I had no problem when I first used the toothpaste. No burning in my mouth or bad taste but after a week or so I developed perioral dermatitis. I have used Colgate Total in the past with no problems but the Optic White toothpaste has caused a very uncomfortable and… Read more
unattractive rash on my face. I am still dealing with it. I do not recommend this product, in fact avoid.
Hi Mel, we're sorry you had a less than positive… Read more
Tastes Disgusting! – I wish I had read the reviews before I bought two. I think the packaging makes the product so overpriced it doesn’t really work and it tastes absolutely shocking try another toothpaste try another brand. The reactions from other reviews are actually quite terrifying. Show details
We're sorry the taste wasn't to your liking however… Read more
Remove from shops!!!!!!! – This product is dangerous. My lips startibg lingling as soon as I started using it and after a min of brushing my gums were in extreme pain. After rinsing my mouth i noticed my gums were burnt with white burns marks and parts of my gum in btween my teeth burnt away. This is an aweful product. A full tub is in the bin Show details
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Allergic reaction – This product should be removed and investigated. I have ended up with severely burnt and damaged lips. I couldn’t work out why my lips suddenly became sore with cracks and blisters, then realised it was this toothpaste. COLGATE - please recall this product for testing Show details
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Find out how Colgate Optic White compares to other Toothpastes
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Awful Experience – Have used another brand of whitening toothpaste for over 6 years (no issues just a beautiful white smile) so thought I would try Colgate Optic White for a change. Loved the glossy silver / red packaging. (Gave a 1 star rating just for the product’s look) After using the toothpaste morning and night for 3 days, I developed a strong metallic taste… Read more
and small ulcers on the inside of my mouth and lip. I thought my immune system was low and boosted my Zinc and Vit.C. After Day 4, I googled to see if this product could be the cause of my mouth discomfort. It all came to light that I was not the only one. I immediately stopped the Optic White toothpaste. My mouth is slowly healing (Day 7) but I would not recommend this product at all. A white smile but an ulcerated mouth ? Not worth it.
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Need to be removed from shelves – I do not even want to give a star. This product should not be sold I'm 9 days in and my teeth and gums are still killing me. I have to book a dentist appt and assess the damage costing more money. Totally moving away from Colgate products now, and I also wonder how this got past quality assurance It took a covid vaccine nearly 2 years. Stay away from this. Show details
We're sorry to learn of your experience. We'd like to get… Read more (+1 reply)
5% hydrogen peroxide has ruined my enamel and forever yellowed my teeth after 3 days of use!!! – The 5% has ruined my enamel and made my teeth yellow overnight!!! Previously I was uujg the 3% hydrogen peroxide with good results and saw the 5% on special for $10 and despite buying it I didnt use it right away, I made sure to research if the product at 5% was safe for use and on the colgate website it said it was so I trusted them and now my… Read more
teeth are ruined!!!!! At this rate my teeth will fall out before I'm 50!!! Wth!!! Enamel damage I've been told is irreversible. Im only 35 years old and I've got ruined enamel all because Colgate said the toothpaste for safe for use! It took just 3 days of use once a day with the 5% hydrogen peroxide to ruin my enamel and forever yellow my teeth. Im so depressed and crying inside right now. My life is forever altered for something I got on special for $10. Im literally screaming inside :'(
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Sore and burning throat, red spots on tongue and a stomachache – I used this product for 2 nights and followed the instructions to the tip, then forgot one night and went back to it, the day after I noticed that my throat got very sore, burning and when I was looking at my throat in the mirror using the light of my cell phone, I noticed red spots my tongue. I also had a stomachache. I found it strange as I… Read more
normally have a sore throat if I have a cold or when it is cold, which is not, so I linked the symptoms to the colgate optic white and googled it, to my horror people reported terrible side effects. So now I'm having some tablespoons of honey and a glass of milk before bed and hopping I will be feeling better tomorrow. It did lighter my teeth and I would be happy with this product if I did not experienced such bad side effects, i think it does not worth the risk, Colgate had a cream lightening product years ago which was much better. I will not use it again. I will go to the dentist as it is much safer. I have read horrible reactions people had from similar products.
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burned my throat and mouth – Yes badly, sore throat and mouth the product does help with the whitening but at a high cost to the end consumer. it is not worth the risk to use the product Show details
Thanks for your review Simmer. We appreciate your… Read more
defective product , it hasn't worked for me and my wife – purchased colgate optic white expert express saying it will whittens your teeth within 3 days. being using this product for more then 3 weeks and its not working. make no different what so ever and its not cheap too. i would not refer this products to anyone...waste of money... Show details
Thanks for your review Paul. The Colgate Optic White… Read more
Would give it a 0 if I could – My wife and I tried Colgate Optic White for over a month. Made NO difference what so ever. Not even a 1/100 of a shade. We took photos before and after. Don't waste your money. Show details
We're sorry to hear this, Craig. Colgate Optic White… Read more
It hasn't worked for me – It's a very expensive product. I've been using it for quite some time using the different strengths and sizes according to how much I can afford at any given time. I do not have any side effects and, at 62, I understand that age taints just about everything; however, for the price and considering the amount of time I've been using this product, I… Read more
expected better results. Frankly, I see not real difference. I do not smoke and only occasionally drink coffee. It must work differently on different people but, for me, there's no discernible difference in the colour of my teeth. As a performer, this is very disappointing. I am considering looking for another brand. If I'm going to pay an extortionate rate for an essential which touts the added benefit of tooth whitening, I'm hoping the next product I choose does what it contends it's going to do.
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This Paste will whiten Teeth.. If one can handle the Side Effects – This Paste whitened my teeth (a couple of shades) after a week or so, 2x times daily.. Unfortunately Side Effects (Very sore Throat, Altered Tongue Sensations, and Sensitive Gums). I've tried/trialed this Product three separate times, (2 x Different Tubes) each time I've stopped, because of the Side Affects. Definitely not for me!. Show details
Thanks for your review David. We’re pleased you achieved… Read more
Disappointing – I purchased this toothpaste to brighten my teeth - I have used the product for a few weeks - sadly don’t see any noticeable improvement in the colour of my teeth. I have not experienced any negative side effects from the product.
Hi Bonnie, we appreciate you giving our Colgate Optic… Read more
NEVER USE THIS PRODUCT – I bought this toothpaste and about half way thru started getting a sore tongue, then I started getting ulcers all along the underneath of my tongue, I have never had ulcers in my mouth before and they are so painful, couldn’t work out why it was happening, then I thought the only different thing I had started using was this toothpaste. Show details
Not too strong, its nice to use and I can see my teeth is whiter and shiny when I choose to used this brand. Show details · 1
do not buy – This has totally inflamed my gums, burnt my tongue and gave me a rash around my lips. DO NOT BUY!!! Show details
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