the one positive - I was able to walk in and have the eye test which seemed standard.
despite the advertising -
colour selection not so good
colours I selected not in my size, arms not in the colour. No glasses case - extra $$.
email about when I could pick up, went unanswered
reading glass lenses not in stock so 10 day wait
same for bifocals but that's understandable. Bi - focals, same price as elsewhere.
can't pop out lenses to change up frames for reading glasses - not told until they were paid for and received.
pop out for bi -focals have to go back to shop to change up frames
All- in- all nothing special, can get same deal and more choice everywhere.
Advertising "big sell" but misleading
It's all about Customer Service.
Dresden glasses are great for the price. I had bought them before from the Haymarket shop. This time I went to the one in MLC Centre. 3 people work in there, I was left mid conversation discussing frames whilst the assistant went to chat with someone they knew who arrived in the shop. Luckily an asian lady came out from the office and was very professional with great customer service. I choose the frames I wanted and was told they would be ready in 15 mins - I said I would come back then. When I did the guy in the shop was chatting with som...eone else (who did not appear to be a customer) and it was obvious work had not even commenced on my lenses. So I stood there for another 15mins, no apologies, no have a seat while you wait - nothing. 2 people at Dresden need to go off and learn about good customer service, it's what brings people back. #SecretShopper
Great idea, great service, great product
Easy to find the store and helpful staff member explained the layout and options.
The price is impossible to go past -- so cheap, and the business model is so encouraging, in that it shows that environmentally sensitive and sensible products can be stylish and affordable.
Online Prescription Sunglasses from Dresden Optical
After I whinged a bit to to a friend about the cost of getting a new pair of normal-type bifocal glasses, he referred me to the Dresden Optical website, which apparently had been written up in a newspaper as a new type of business model. I had left it too long to have my eyes examined, and the new glasses I got at the optometrists are better than my old ones, and my prescription has changed too, so I was not all that concerned.
Anyway, I eventually checked out the Dresden website, and discovered they will provide prescription sunglasses for ...$69, which is something of a bargain. Not only is it at a good price, but it’s done over the internet, so I don’t have to leave the apartment to get them, which is kind of ironic when it comes to buying sunglasses I guess. They also have a clever system. They sell only one kind of frame, made in Australia, from recycled plastic. The frames come in four sizes, and an absolute multitude of colours, and you can mix and match the colours of the arms and frames with the lenses. That seemed perfect for my sunglasses, which I habitually lose or damage, being congenitally clumsy. There is a very very expensive pair of my sunglasses somewhere in the depths of the Colo River (just outside Sydney), for instance, plus another set somewhere amongst the Great Barrier Reef. So I decided to take a chance with the Dresden system. Their website is well put together. You need to have your prescription, and I had just gotten a new one.
Questions & Answers
Hi I like the concept of modular glasses and the availability of parts. Prices are good for only the standard lens though.
Why I can't get lenses with both anti-reflective coating, AND anti-scratch? And why are you anti scratch prices astronomical? Looking at Zenni, this is included in their price and a hell lot cheaper.
I don't mind paying a bit more for local, and am a big fan of your modular, closed loop system, but the prices of your coatings is suspiciously inflated.
How can you sell lenses for a very small portion of every optical store? Please don't say because they RIP us off. I'd really like a better answer.
Matt M.Dresden Vision
Hi Lori N,
Unfortunately, that is often the case. If you think about glasses they are really a small collection of quality pieces of plastic (nylon in our case) and maybe some metal for a hinge, or frame, etc.
They are almost always mass produced in a factory in China, and the manufacturing and sale is controlled by a small group of companies.
The lenses are also plastic.
We have own own factory in Sydney, we make use of automation, and we use injection moulding with no metal parts to make our glasses. This is not particularly different to how the big firms do it.
Have a look at this article - https://www.theguardian.com/news/2018/may/10/the-invisible-power-of-big-glasses-eyewear-industry-essilor-luxottica
Or take a look at the work David Lazarus of the LA Times has been doing on the same issue - https://www.latimes.com/business/lazarus/la-fi-lazarus-glasses-lenscrafters-luxottica-monopoly-20190305-story.html and other stories.
Matt from Dresden
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