Best Optical Retailers

Based on 16,398 reviews
Bailey Nelson

Bailey Nelson 🏆 2026

4.8  Summary
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ros VIC 13 posts
 

Finally, an optical store that actually listens! After years of spending a small fortune on prescription glasses, particularly multifocals, with… Read more

some very disappointing results, I decided to give Bailey Nelson Frankston a try. What a difference!

Firstly, Bianca deserves a special mention. Incredibly knowledgeable, meticulous and with the patience of a saint! I had endless questions about the different lenses, frame styles and what would actually work best for my needs. There were numerous emails and several visits, yet nothing was ever too much trouble. And her fabulously dry sense of humour was an added bonus. She had me quietly smirking to myself on more than one occasion!

The other thing that really impressed me was their range of frames. Finally, something other than the same old stock-standard styles you see everywhere! Some of their designs, particularly the sunglasses, could easily sit alongside expensive designer classics. They're distinctive without being so outrageous that you'd never wear them, and many of the sunglass frames can also be fitted with clear prescription lenses.

Sofia, the optometrist, was equally impressive. Her examination was exceptionally thorough, and she genuinely listened to my concerns about previous prescriptions. I've learnt the hard way that getting multifocals right involves far more than a basic eye test. The lens design, progression and individual visual requirements are so important, and I really appreciated the care taken with every detail.

What I also loved was that there was absolutely no pressure to purchase. I was encouraged to take my time, ask questions and make sure I was happy with my choices. In fact, I returned to try another frame I wasn't quite sure about and ended up buying both! So much for narrowing down my options!

I've now ended up with three beautiful pairs of glasses, and I'm delighted.

My partner accompanied me on a couple of visits and was equally impressed. He's planning to book in himself, and I'm now giving multifocal contact lenses another go after years of unsuccessful attempts elsewhere.

It's refreshing to find a business where the staff genuinely care about getting things right rather than simply making a sale.

A huge thank you to Bianca, Sofia and the Frankston team. Wonderful service, genuine expertise and a gorgeous range of eyewear. I couldn't recommend them more highly!

1001 Optometry

1001 Optometry 🏆 2026

5.0 
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Cyb 5 posts
 

Madeleine Very happy with her customer service as always. 10/10

Oscar Wylee

Oscar Wylee

4.2  Summary
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Damien H. QLD 4 posts
 Published  · Edited   Verified

do not shop with oscar wylee. i bought a pair of glasses glasses from oscar wylee on albert street in Brisbane and needed multifocal but was on a… Read more

budget at the time. after my eye test they took me into a small back room and only offered me one option for multifocal lenses at $235 even though they had a standard multifocal that were no extra cost. i only found out this now as i never use my original pair so started looking for a new pair. contacted the store today but they said too much time had passed. why didn’t they offer me the free multifocal lenses when my script say i need them. very disappointed.

Oscar Wylee
Oscar Wylee    

Hi Damien, Thank you for sharing your feedback with… Read more

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Marty D QLD 8 posts
   Verified

Great at first, but product turned out defective. Bought three middle tier, or most popular. It turns out there is no hard coating on the inside.… Read more

Not that the scratched, the AR coating on the inside is not of high standard. Good for a year, then replace. I will consider the originals

Vision Direct

Vision Direct

3.7  Summary
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Board game P. NSW
 

They sent damaged glasses. When I sought an exchange they OVERCHARGED me several times. They made multiple errors which I had to correct at least 5… Read more

X..when escalated to the manager they also made price errors 3 more times.

Then they sent me exchanged glasses rather than sunglasses, even though I had already corrected them 3 X and they assured me they would be tinted.

I returned those glasses and they refunded me the wrong amount. They still owe me money which I have to chase up.

The whole experience has lasted months, lots of emails and I have been without my money or glasses.

It is the worse customer service I have ever had. They are either completely incompetent or dishonest. DO NOT TRUST VISION DIRECT!!!

Vision Direct
Vision Direct    

Hello there, This is Ellen, Service Manager from… Read more

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Emma and Matt
   Fair Incentive

awesome glasses love mine, im getting some more! Can't wait for my new ones to arrive!

Toby VIC 3 posts
   Verified

Worst customer service experience. They charged me for the items I ordered on 02/02/2025. It is now 18/03/2025. I have followed up more than 5 times… Read more

on my order. However, no responses to my emails from which I put on the order. However, they have replied to my emails I tested from an alternate email address. They are avoiding my order and requests for an update. And they don't have a phone number that works to be able to follow up. Essentially, they've stolen my money and I can't retrieve the funds as the CC I purchased the items on is closed. If you want customer service, then find alternate online stores to buy your products from.

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vinemail 2 posts
   Verified

The current average rating does not justify the terrible service I experienced. Most of the positive reviews appear to be from over two years ago. … Read more

Avoid this online frame service at all costs. You risk receiving poorly made, unfit lenses with no option for a refund or fix. Instead, they blame customers for placing an “incorrect order.” They don't realise they are operating online and customer dont have privilege to check before order and it is their responsibility to make customer happy with the service.

My entire bad experience with this company could have been avoided if they had communicated better and maintained a properly functioning website.

Because of their poor service, I ended up wasting money on rubbish lenses. I had to throw away the lens order and temporarily continue using my old lenses until I could purchase new ones elsewhere.

Not recommending framebuy to any customers

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Gail M. WA 3 posts
 

I initially had some concerns due to delays with my order, and understandably, this left me feeling a little disappointed. However, I have to say… Read more

that Optically really turned things around with their customer service. They listened to my concerns, went out of their way to rectify the situation, and genuinely made an effort to restore my faith in the business.

I really appreciate the way they handled the situation and the fact that they didn’t just dismiss my concerns. It’s refreshing to see a business take responsibility and make the effort to put things right. I’m very happy with the outcome and would be happy to give Optically another chance in the future.

Clearly

Clearly

3.6 
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Josh Wayne NSW
 

Garbage website won't let me place an order. Takes you all the way up to the enter credit card details point and doesn't let you proceed, on any… Read more

combinations of coupon code or browser. Just go to a competitor for ordering contact lens like Specsavers, which worked absolutely fine.

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Mel Stephens
 

Ordered contacts specifically from Lensworld as it advertised express - quick delivery. My original order was out of stock so quickly changed to an… Read more

in stock lens. I asked for confirmation of shipping which was confirmed as I needed the lenses urgently before leaving for overseas. Have been keeping an eye on tracking g as package was due for delivery - no updates! Found out from delivery service that item is still with sender Lensworld. Has been 5 days since supposedly shipped!

Jayden VIC 8 posts
 

Lovely and prompt customer service, would recommend, definitely would buy again.

iframes

iframes

4.0 
mikejeung911
   Verified

Purchased a watch from them and let me tell you avoid if you can. Probably one of the worst experiences I had. I had to return the watch because it… Read more

was too small for my wrist and didn’t meet my expectations. Website states that full refund is offered long as the item is returned in same condition with all the seals. Now this is not true they don’t refund you the full amount they charge you a transaction fee which doesn’t show in the invoice or mentioned anywhere when purchasing and it’s apparently part of the price. They didn’t even know how much the fee was so they had to get back to me. Full refund means full refund. I never had any other business does return and refund where they just randomly charges you a transaction fee that doesn’t even show in the invoice. Misleading here but I didn’t bother because I was trying to understand. Secondly when I returned the item I got a message from the post office informing it’s been returned. I had to chase them up what’s going on. Few days went past and again I was the one that had to keep chasing them up. They didn’t processed the refund because some certificate is missing. I’ve put everything in the box and the way I received the item. I was 100% certain. they keep saying check on your end because they didn’t get it. They went on about saying his not a scammer and there is an easier way to scam me if they wanted to. I’m like what??? And I never called them they are scammer. I just said if you guys not going to process the refund I’ll have to dispute this because I have returned everything in original box. So I had enough at this point because he keep saying it’s my fault. So said to them let me know what you guys want to do because if your not going to process the refund I’ll take further action. they said they made a mistake and found it on factory floor. I don’t know if this was in purpose or mistake but either way it wouldn’t have been good for me because what would have happened if they lost the certificate they would have blamed it on me. Just avoid doing business with these guys. It’s either they are very unorganised or not doing business right.

Local Supply

Local Supply

4.7  Summary
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Carl
 

Love my Local Suppy sunnys! Had an issue with one pair that has been dealt with with great customer service. Very helpful and friendly service :)

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Paul NSW
   Verified

I been buying for several years from this company but I discovered recently that I'm allergic to the materials they use. Currently I've got 2 pairs… Read more

from them and I wanted to get 4 wooden arms so I change the petrol made plastic arms over into wood. But nope no spare parts whatsoever. I'm sure that is even against any trading act as all products need to make 10 years of spare parts for products they sell. Typical corporate policies! They lost a good client.

Great Southern Sunnies

Great Southern Sunnies

4.8  Summary
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DANM NSW 16 posts
 

Extraordinary speed of delivery, excellent discounts on major brands, an absolute pleasure to deal with. I am very impressed. Will definitely use them again if I need another pair!

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sangland
 

Hi, I would like to let you know that I had a great experience with Maui Jim replacing an arm for my sunglasses at no cost. There was a very short… Read more

turnaround from request to delivery. The sunglasses were very old but still in very good nick, apart from the broken arm. I've also had lenses replaced in the past for the same sunglasses, so they're doing me well. Great support.

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Sarah Hynd
 

I had such a great experience with Baxter Blue's customer service. From the moment I reached out, the team was friendly, helpful, and genuinely cared… Read more

about resolving my issue. Nothing felt like too much trouble, and I really appreciated how easy they made the whole process.

One thing that really stood out was that they have a direct phone number where you can actually speak to someone. That's so rare these days, and it made such a difference compared to companies where you're stuck waiting for email replies or chatting with a bot.

It's nice to know there are still companies that stand behind their products and value their customers. I'd happily recommend Baxter Blue to anyone looking for great products backed by excellent customer service.

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aib QLD 3 posts
 

The Springfield Lakes Orion store staff gave me a shock with their rudeness. Crap customer service. Just greedy people. I had to cancel my appointment seeing their behaviour.

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gilbert NSW 20 posts
 

EyeBuyDirect is not based in Australia. I wouldn't but anything prescription from them in case there are any issues.

A D. NSW 4 posts
   Verified

Absolutely superb customer service with superfast delivery. I highly recommend Contact Connection to anyone wanting a reliable fast delivery of… Read more

genuine quality contact lenses. I have been purchasing from them for a number of years and have had many happy experiences with this company which is rare these days. Thank you Contact Connection!

Paul B. VIC 4 posts
   Verified

This company's after sales service is outstanding. They only had my standard lenses in stock, but didn't have my astigmatism lenses. They went out of… Read more

their way to provide some astig trial lenses to get me through until my stock arrived, they communicated frequently providing updates on when stock would be available. I wish more companies were customer focused like this one.

Penny H. WA
 

Tried this optometrist after having a very bad experience with a well known optometrist. They are fantastic. Very knowledgeable and friendly. They made me feel comfortable and I'm extremley happy with the service and product I received.

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tmatto75 QLD 3 posts
 

I have dealt with Michelle and Nicole (affectionately called Mic and Nic or Nic and Mic) at the Earlville store on several occasions. They are… Read more

friendly, funny and have great customer service. Bright Eyes have great products and I would highly recommend seeing these two amazing women for your eye care needs.

Sandra C. NT
   Fair Incentive

Extremely overpriced! Bupa is one of the most expensive options, and the prices are ridiculous. Customers deserve fair pricing and value for their… Read more

money, not inflated costs just because it’s a big brand. Definitely not impressed, and I would think twice before recommending Bupa to anyone. Being a well-known company doesn’t justify charging more than everyone else! Only for the lens and eye test=551 AUD. Australia deserves better than this abusive campany.

Bupa
Bupa    

Hi Sandra, We’re sorry to hear you’ve been left feeling… Read more

4 Eyes Optical

4 Eyes Optical

4.4  Summary
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Brigitte New South Wales
 

I ordered multi focal lenses for the first time from 4eyes optical. I am VERY happy with them. Being someone who has worn glasses all her life, I can honestly say, these have turned out beautifully! Pricing was good too.

OPSM

OPSM

2.0 
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Dharm A. 2 posts
 

Extremely Disappointing Experience with OPSM Cockburn gateway I recently visited OPSM for my wife’s eye test and, following the examination, she… Read more

was referred to an eye specialist, Dr Chris Lim, at Nedlands Eye Clinic.

Unfortunately, what followed has been an extremely frustrating experience.

We arranged for my wife to take a day off work specifically for this appointment. However, we were only informed the day before that the doctor had cancelled or rejected all his appointments. This left us with very little time to make alternative arrangements.

After speaking with the optometrist, Olivia Rodriguez, she advised that she would get back to us. She subsequently called and assured me that the appointment was confirmed for the agreed date. However, when I called Nedlands Eye Clinic the following day to double-check, I was shocked to discover that there was no appointment booked under my wife’s name.

What made the experience even more disappointing was my interaction with Karina, a consultant at OPSM. Her approach came across as dismissive and unhelpful, with very little willingness to take responsibility or assist us in resolving the situation.

My wife and I are now left confused, trying to work out where to go, whom to contact and how to organise the next steps ourselves.

When someone is referred to a specialist, they naturally expect professional guidance, clear communication and appropriate support. We were not expecting special treatment, just basic customer service, accurate information and someone willing to take ownership of the situation.

Unfortunately, OPSM has fallen well short of our expectations. This experience has caused unnecessary stress, wasted valuable time and left us feeling completely unsupported.

I am extremely disappointed with the overall service and would not recommend OPSM based on this experience. We certainly will not be returning.

OPSM
OPSM    

Thank you for your feedback. We are sorry to hear about your… Read more (+1 reply)

Anna N.
   Verified

Very disappointing. Lens of reading glasses were extremely poor quality, compared to reading glasses I've previously purchased from 3 other major… Read more

optical retailers. The quality was comparable to a cheap pair I bought at a chemist. The frame was also so 'light weight' that it fell apart within a week, yet it wasn't covered under warranty.

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Ian T. QLD 3 posts
 Published  · Edited

I have been to a couple of optometrists, and I found the optometrist at this Cairns central store Mr Prodipto Peter Prottoy deserves 5 stars because… Read more

He checked my eyes thoroughly and gave me good advice on glasses. I then recommended him to my husband. Once again Mr Prottoy performed an exceptional job in examine his eyes and also found a problem with his right eye using the latest technology and straight away sending him to Cairns hospital emergency. Many thanks for the caring we have had from this optometrist. Unlike some other stores, this one is more about quality service and eye health of customers. Highly recommended this place.

Sunglass Hut

Sunglass Hut

2.1  Summary
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ppl NSW
 

I purchased Ray-Ban Meta smart glasses from Sunglass Hut. This is not a normal sunglass - it is an electronic device that requires app pairing,… Read more

internet connection and setup to know if it fits and works for you.

Sunglass Hut's 30-day change of mind policy requires the product to be returned in original sealed packaging, unworn and as new. This means you cannot even try it on or turn it on without losing your right to return. How would you know if an electronic product is good without trying it?

This policy might make sense for a normal sunglass, but not for smart glasses. Once you open it, you are locked in.

Sealed packaging requirement is unreasonable for electronic products.

Man holding glasses on a blurry street

Taking care of our eyes is extremely important in our day to day lives if we want to keep them healthy for as long as possible. Eyeglasses aren’t just reserved for those who use prescription lenses to see better. Even those gifted with 20-20 vision can benefit from the many types of eyeglasses on the market that’ll ease tension in the eyes and prevent eye-damage when playing sports, out in the sun or staring at a computer screen for too long.

Types of eyeglasses

Woman wearing blue-light blocking glasses
Blue-light blocking glasses
Man in cycliing attire wearing cycling glasses
Cycling glasses

Prescription glasses and contact lenses

One of the most common reasons people wear eyeglasses is to help them see more clearly.

You may need glasses if you are experiencing any of the following including blurred vision, double vision, fuzziness, headaches, eyestrain or distorted vision. The most accurate way to know if you need prescription glasses is to find an optometrist near you and schedule an appointment for an eye test. They can not only diagnose you but determine the power of your prescription for each eye.

There are many types of prescription lenses including single vision to correct nearsightedness, farsightedness and astigmatism. In addition, there are bifocal and multifocal lenses with two or more powers in each lens. Prescriptions can come in the form of glasses or contact lenses.

Blue light glasses

Blue light is naturally emitted by the sun but also artificially from your screens via your phones, computers and TVs. It has been known to stunt melatonin production in your brain - the hormone that makes you sleepy - and may lead to eye strain when you’re exposed to it for prolonged periods. If you work an office job or are simply spending large amounts of time in front of screens, you may benefit from using blue-light-blocking glasses.

These glasses, also known as computer glasses, usually have an orange tint to them (to counteract the blue) and come in many aesthetically pleasing designs.TIJN is a famous brand known for its high-quality blue light filter glasses.

If you would like to restrict your access to blue light without wearing glasses, many smartphones and laptops also have a ‘night mode’ setting which will automatically shift the colour of the screen into a warmer tone to help you prepare for bed.

Reading glasses

Most reading glasses do not require a prescription and can be bought OTC. Unlike prescription glasses, they are not meant to be worn full-time and feature a magnifying effect rather than correcting vision problems.

Aging naturally leads to a loss of flexibility in eye-muscles and farsightedness (known as presbyopia). Therefore, reading glasses allow people to see things close up when reading newspapers or using their phones and laptops. They come in powers ranging from +1.0 to +4.0.

Sports glasses and goggles

Sports glasses allow you to see better in bright and windy conditions. Polarised sunglasses help minimise glare from reflective surfaces such as snow, water and asphalt. When you’re skiing, snowboarding or cycling, you’ll need special goggles or UV-protecting glasses that minimise the reflective polarising effect of snow and tarmac. Glasses can also be incorporated into many sporting attire such as golf, cricket, tennis, softball and watersports.

Polarised sunglasses

These types of glasses are the most common because not only do they protect your eyes from the sun, but they are also a fashion statement with designer brands like Gucci, Tom Ford and Chanel all sporting a range. Sunglasses vary vastly in terms of price, ranging from $5 plastic editions that you can find sold on the side of the road to $2,000 Cartier Aviator frames.

Sunglasses work by reflecting harmful UV rays away from your eyes and helping you see better in the sunlight - this is especially important to your safety if you are driving in bright conditions. Children, in particular, are vulnerable to UV rays and must be dressed in sunhats before they are old enough to wear sunglasses to provide some relief.

Look for the category rating of your sunglasses printed on the label. This will be a number ranging from 0-4, with 4 offering the most comprehensive UV protection and 0 and 1 not providing enough UV protection to be classed as sunglasses - but simply fashion spectacles.

How to choose an eyeglass frame that suits your face

Skin tone chart
Source: Sunglasswarehouse.com

Colours that suit your skin tone

Something you might want to do to get the most flattering look is colour-match your skin tone with your frame colour. No matter your skin colour or ethnicity, you will either be cool-toned or warm-toned.

One way you can check your tone is by looking at the colour of your veins. If your veins appear blue, you may have a cooler skin tone and if your veins look green, your skin tone is on the warm side.

Those with warm-toned skin best suit tones in shades of brown, gold, crimson, copper, orange, peach, khaki green, olive and honey which compliment your undertones and exaggerate them. It’s best to avoid harsh colours such as white and black or light pastels which can wash you out.

Those with cooled-toned skin would benefit from choosing a lens in black, silver, indigo, pink, grey, tortoise, rose-brown and light greens. You might want to avoid oranges, yellows and earth-toned colours which can wash you out.

Types of eyeglass frames

There are many different types of frames on the market today, but they usually fall into these categories:

  • Full-rimmed frames: These glasses make a bold statement and are the sturdiest of the bunch, designed to fully protect your lenses. They are made from acetate and plastic or can come in metal and titanium forms. Full-rimmed frames are best suited for those with round faces to give extra depth and angle to the face and to highlight the eyes. A great example of this type of frame includes the modern Ray-Ban Wayfarer frames.

  • Semi-rimmed frames: These types of frames are rimmed at the top to offer durable support, however, are more lightweight and minimalist at the bottom. They are a classic choice for many and flattering on all face types - especially triangle and diamond-shaped. A classic example of this includes cat-eye glasses and browline glasses.

  • Rimless frames: For those looking for a minimalist and sleek look, rimless frames are a lightweight and stylish choice. They call the least attention to the eyes and are discrete. Despite the lack of support, they are robust and usually made of titanium. Rimless frames feature just the temples and nose bridge, however without the additional structure, they can be more prone to stretching.

  • Wire frames: Wire-rimmed glasses have become especially popular in recent years and offer a classic and charming look. They are thin and lightweight, usually featuring large circular lenses and look great on heart-shaped faces and square faces to soften them and add balance. A classic example of this includes aviator frames.

Pros and cons of eyeglasses vs contact lenses

For those who find prescription glasses a hassle to wear every day or prefer a more natural look, there is another convenient option. Contact lenses have made vision correction simple and discrete.

While eyeglasses are less expensive than daily contacts and reduce the risk of eye infections, contact lenses can give you a broader scope of vision and won’t fall out during sporting activities. There are pros and cons to both and which you choose to wear is completely dependent on your preferences:

Pros and cons of eyeglasses

Pros
Simple to use
More hygienic
Can be a stylistic statement
Longer-lasting than contacts
Cons
Can fog up
Peripheral vision can be distorted
Might be uncomfortable or fall off
Prone to lens scratches

Pros and cons of contact lenses

Pros
Provides a broader and more natural vision than glasses
Great for active people
They don’t fog up when cold or rainy
A natural or customisable appearance with coloured contact lenses
Cons
Finicky to clean and store
More expensive & will need replacing
Can be difficult to get used to

It’s also possible to use a combination of the two - wearing contacts when you need them and glasses the rest of the time or the opposite.

How to take care of your new pair of glasses

After you invest in your new specs, you’ll want to keep them safe and clean. To do this, you should:

  • Avoid touching the lens and handle the specs by using the frame - in particular, the nose bridge. This will reduce the chance of you bending the frame - which can affect your scope of vision when wearing glasses and make your glasses uncomfortable to wear.
  • Rinse your lenses with water before wiping them as the dust particles already present can act as abrasives and damage your lens.
  • When using a spray, use cleaning products specifically made for glasses, not everyday household cleaning products as they contain harsh chemicals that can damage the coating of your lens.
  • When possible, leave your glasses to air-dry, otherwise, use a soft and lint-free cloth to gently wipe them down.
  • Store your glasses in a case when you are not using them - for extra safety, look for one with a microfibre pouch to keep your glasses free from dust and smudges.

If you’re investing heavily in your eyeglasses, you should consider purchasing a product with an extended warranty for peace of mind. This can be a cost-effective solution in the long run.

How much should you spend on a pair of glasses?

The amount you should spend on a long-lasting and efficient pair of eyeglasses will vary depending on the type, style, brand and purpose you’re going for. The price range of prescription glasses ranges from $30 up to $700+ for designer brands. They can be subsidised if you have applicable health insurance with a health fund.

Standard optical plastic lenses are the cheapest option and are likely to be featured on most of the glasses in the lower price range. They’re suitable for single-vision, low to medium strength prescriptions and are more prone to scratching than glass lenses.

The more complicated your prescription, unfortunately, the more expensive the spectacles will be. Adding extra features is done in order to best tailor the lens to your needs. However, they will also incur additional costs.

  • Aspheric lenses: Aspheric lenses provide a broader range of vision than a typical spherical lens since they focus light to a small point, creating comparatively no blur.
  • HD lens: These luxurious lenses are made using digital computer technology based on a digital scan of your eyes to fit your exact specifications.
  • Photochromic lenses: They darken when exposed to sunlight and filter out UV rays.
  • Scratch-resistant coating: No need to worry about the durability of your lenses with this coating.
  • Anti-reflective coating: Those who spend time in cold climates will know the annoyance of having their glasses constantly fog up, but this coating can help reduce that.
  • Polycarbonate: For thrillseekers and sports players who need glasses resistant to impact and are shatter-proof, this type of lens is the way forward.

Frame materials

The frame you choose may increase the price of your specs since they come in different forms including plastic, metal, aluminium, stainless steel and titanium, with titanium being the most durable and expensive.

Designer brands

With designer brands such as Chanel, Dior, Versace and Dolce & Gabbana, you are paying primarily for the label rather than the quality - this means you can get a great pair of glasses without breaking the bank.

You can check out the reviews on our website for some of the best optical retailers in Australia today.