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2,989 reviews
5 Kimora  · Highly responsive customer service with Mhay via the online chat. Makes online purchasing a breeze.
5 Subin D.  · excellent service at very good price good service good communication
1 Aaron  · Fake! Fake! Fake! Do not but this garbage. Sunglasses peeling and bubbling after 6 month. Don't say I told you so!
5 James I.  · Great customer service – Fantastic customer service, super supportive and accommodating from the start.
5 KL Sydney  · Fast and reliable – Have bought multiple glasses from vision direct and all of them arrive within 10 days and as per the order and I saved $$ ordering online
4 Leo  · Great product range – Great range of products . Delivery time was a bit longer than expected - they are being shipped from Italy to Australia.
Bree P.
Bree P.2 posts
 

Poor quality and customer service If I could rate no stars I would. I spent $350 on prescription Rayban sunglasses, due to the cost of living I could not afford to go to the usual OPSM, what a mistake that was!!!! I would not recommend this site. There responses remind me too much of SCAM websites. The lenses clearly not installed properly, the… Read more

frame would creak on wearing them and after about 6 months I was bringing the shopping in with them in hand and dropped them about 20cms onto a bench top and 1 of the lenses fell out. I tried to install it but clearly the lens is too big for the frame. The other lens came out too easy. I tried to put the original raybans lenses that came with it also and they don’t fit either, online reviews of this model say they should simply click in with a small amount of pressure. I’m not sure if they are even the right size for the frame. I emailed the company as all I want is for them to put the lenses back in so they can be worn.

Vision direct did a whole song and dance about how frustrating it must be for me but nothing they can do about it as a 20m “impact” doesn’t fall within the scope of the warranty.

Clearly they want to sell you poorly made products but don’t want to help when there is an issue and suggest that you go seek help from an actual optical shop. So go and pay more money to have someone else fix their issue.

Reply from vision direct: Regarding the difficulty reinstalling the lenses, plastic frames often require specific techniques and tools when fitting lenses. Even a small amount of distortion to the frame after an impact can make lens installation difficult.

I'd recommend taking the frame and lenses to a local optical shop for assessment. Their technicians have the equipment and expertise to inspect the frame, determine whether it has been distorted by the impact, and safely reinstall the lenses if the frame remains suitable for use.

Vision Direct
Vision Direct    

Hello Bree, Thank you for taking the time to share… Read more

Bill
Bill183 posts
 

Vision direct sell fake frames and they don’t even check. They source frames from wholesalers and retailers and it’s up to them to declare they’re genuine. As a result a big percentage are copies and fake and to make a claim you have to spend money to send it back to them. It’s a false economy based on [Content Removed] [Content Removed] practices that are illegal in Australia. It’s not worth the risk and the hassle.

Vision Direct
Vision Direct    

Hello Bill, Thank you for providing feedback. I am… Read more

Ask the reviewer
Ozwelder
OzwelderQLD44 posts
 

I ordered a pair of prescription spectacles from Vision Direct on April 14th 2026.They were supplied with my opticians script. I paid $274 Au. The pair of specs that was sent to me is not usable as there is no depth of vision. I sit about 550mm from my computer monitor and cannot read it the small print while the larger print is… Read more

blurry. I requested per online " permission for return" last week and packed the specs ready to send back but have have heard ZERO since. I tried the link to request return and it tells me I have already made the request to return. IIsurmise that iIhave lost my money and I have written this review to advise others not to deal with these people. Note to Vision Direct.I am not interested in a "so sorry reply" I want action I want a refund and I want it in a reasonable time frame

Vision Direct
Vision Direct    

Hello there, Thank you for providing feedback. I… Read more (+6 replies)

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Mitch
Mitch25 posts
  Verified

I recently purchased a pair of Zegna spectacles from Vision Direct. The prescription itself was done correctly and the glasses are comfortable to wear, so from a functional perspective they work as expected. However, I’m a bit concerned about the authenticity or accuracy of the product I received. The serial numbers on the frame appear to match… Read more

what would be expected for Zegna, but the colour pattern of the frame doesn’t match the version shown on the website or the product images I purchased from. Because of that difference, it leaves me unsure whether the frames are genuinely the same model or a variation that wasn’t clearly represented online.

I’m not accusing Vision Direct of selling non-genuine products, but when you buy a designer frame you do expect it to match the advertised colour and finish. Receiving something visually different from what was ordered is disappointing, even if the prescription lenses themselves are correct.

Overall the prescription service was fine, but I’d encourage Vision Direct to ensure product images and descriptions accurately reflect the frames customers will actually receive.

You'll see from the photos the colour pattern is not the same and that's disappointing for $300 glasses.

Id be skeptical as a buyer.

Vision Direct
Vision Direct    

Hi Mitch, Thanks for sharing your thoughts. I… Read more (+2 replies)

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Nic
NicNew South Wales2 posts
  Fair Incentive Verified

Reading glasses arrived with lens not properly installed and ? unchecked. I appreciate that this matter was rectified as per below contact, however the amount of email contact and self-advocacy that this took was well beyond reasonable. I am sure that ongoing feedback will be taken on-board.

Vision Direct
Vision Direct    

Hello Nic, Thanks for your feedback. I understand… Read more

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Not applicable
Not applicableNSW
  Verified

**scam warning** I placed an order with Vision Direct for glasses and afterwards was requested via follow up email and text to provide a PD measurement. PD measurement process requires uploading a photo of you head with a magnetic strip card help up to it, for credit cards this includes CVC/security number.

Vision Direct
Vision Direct    

Hi David, Thank you for sharing your feedback. … Read more

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Jae L.
Jae L.
  Verified

I have received a bad quality item, but soon as I reported it to the service team, they asked me for exchange or refund without any hassle. I feel sorry to the service team that I complained. Anyway, I have exchanged with a great quality Sunny this time! Thank you Vision Direct Team! I will keep buying eye wears from your website, and my brothers as well. Have a great day!

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Matte G.
Matte G.QLD7 posts
  Verified

Good experience – Purchased my prescription reading glasses through Vision Direct this time around, and I'm very happy with the product and their service.

Latest follow-ups

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Naib
NaibVIC2 posts
 

Ordered 4 sunglasses on clearance on 22/02/2026, got the stock confirmation email on the 25/02/2026. Tracking services said I would receive the items on the 07/03/2026 and on 06/03/2026 vision direct sent me another email of order cancellation as the pricing on the website was wrong. Not a trustworthy business.

 Follow-up  · Follow up request went terrible, it’s a fraudulent website.

Vision Direct
Vision Direct    

Hi Naib, Thanks for sharing your feedback. I… Read more (+2 replies)

Adam
AdamNSW7 posts
 

After a month I decided to change my review from a positive experience to somewhat negative experience. While the glasses I ordered were delivered on time, the script was wrong which was confirmed by my local optometrist. So I reached out to support… Read more

from vision direct and pretty much got ghosted. I tried multiple times for support and got zero response. Initially during the purchase process, they couldn’t do enough to help me but after I received my glasses and they were wrongly prescribed they just didn’t want to know me. Needless to say while cheap Vision Directs customer service is appalling to say the least. Read the reviews and you’ll see everyone is saying the same thing. I won’t be dealing with them again and managed to get the correct script lenses from Bupa. Very disappointing Vision Directs.

 Follow-up  · Vision Director finally responded to me after reading my review. It’s a shame that a poor review gets a response and yet 3 emails to support get ignored. Basically they said they supplied what I ordered and yet admit to sending multi focal lenses when I ordered single prescription lenses and they said that in their response email but some how that… Read more

Vision Direct
Vision Direct    

Hello Adam, Thank you for sharing your experience,… Read more (+1 reply)

Positive reviews

Geli
GeliVIC3 posts
  Verified

Following my initial review, Vision Direct reached out promptly and handled the issue professionally. Elveen was very helpful, explained the process clearly, and offered suitable options under warranty. A replacement pair has been arranged, and I’m happy with how this was resolved. Thank you for the good customer service. Show 2 replies

ian
ian
  Verified

The mark of a good business is not when things go right but how they handle things that go wrong. I had issues with the freight company and the Customer Service team fixed them. Very happy with my glasses.

Optical Retailers

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Erin
ErinVIC2 posts
  Verified

Ordered glasses and shipping was fast however they were too small and contacted live chat to find a solution. I was told not only would I be paying to RETURN them but I also would have the original shipping fee deducted from my refund.. so I'm essentially losing money when the product was unsatisfactory. No clue why I need to have to pay such a… Read more ·  3

large amount when other online glasses retailers offer free returns/exchanges.

EDIT: Steffany from Vision Direct’s customer service reached out to me via email and was kind enough to provide a free return label and assist me in finding a resolution. I now have comfortable glasses and am very satisfied with their prompt response.

Negative reviews

Apple C.
Apple C.WA
 

Avoid this shop! They charged me for expensive multifocal lenses but delivered cheap single-vision lenses instead. My optometrist confirmed the error, but Vision Direct refuses to take responsibility. They tried to make me pay for the return postage on their own mistake and have now ghosted my emails. Total lack of integrity and terrible customer service.

Vision Direct
Vision Direct    

Hello Apple, Thank you for providing feedback. I am… Read more

Peter P.
Peter P.QLD2 posts
 

Beware - do not order from this company. Significant shipping delays. My order was placed over a month ago and tracking suggests the product hasn't even left the country of origin. Company doesn't respond to emails, very poor customer support. I will go elsewhere next time. Not worth the hassle of dealing with them and not confident I will receive the ordered products.

Vision Direct
Vision Direct    

Hello Peter, I’m really sorry to hear about your… Read more

REEWEBBER
REEWEBBERNSW2 posts
 

Terrible service. Ordered glasses on the 9th February, after not receiving item I contacted customer service who advised I needed an alternative address. After new address was provided I have now, on the 16th March, been advised that my item is "Undeliverable" and that I would need to complete a 2 hour road trip to pick them up from a freight… Read more

company. I have never experienced any problems with previous order. If you cannot provide delivery to certain addresses, please clarify on your website.

Vision Direct
Vision Direct    

Hello Ree, Thank you for providing feedback. I am… Read more

Recent reviews

Jamie
JamieNSW8 posts
 

Very disappointed. I had been a loyal customer of Vision Direct until this experience. I placed an order for prescription glasses 3 weeks ago, only to be told later that the frame cannot be sourced so choose another (and generously offering a whooping 2% discount for the new frame!!). After selecting a replacement, I was again told that frame was… Read more

also unavailable.

This wasted a lot of my time waiting for my new prescription glasses and caused unnecessary inconvenience. The worst part, ZERO CARE!!! I cancelled my order to permanently go elsewhere. Never again.

Vision Direct
Vision Direct    

Hello Jamie, Thank you for your feedback. I… Read more (+5 replies)

Sam
SamNSW7 posts
  Verified

2 months of headache and still no sign of my specs, lenghty delay from Visiondirect mistakes, red tape and unprofessional customer service. 1. I ordered my glasses in Dec last year. It allowed me to order even though they didn't have the frame in stock. Took a few days to send me an email and get the frame changed to another one. To their credit,… Read more

they gave me a 5% discount on the frame as compensation. Not much, not excited but better than nothing. However, this is just the begining.

2. The staff that reordered the new frame for me didn't transfer my prescription properly and missed the prism in my prescription. So the new frame arrived in Jan without the prism and caused me a headache and eye ache to wear them.

3. I tried to get it exchanged, they indirectly said it was my fault for submitting wrong prescription and wanted me to get the frame and my eye tested at their centre. Before that happened, I found out from their record that my prism was missing in the new frame order. So I had to investigate the issue for them to know what went wrong so I could get my specs exchanged. As it was getting to be really delay and I wanted my new frame to arrive early, I requested the new frame to get the lenses done while I posted the return frame. So I don't have to wait that long. Nope, they refused. Another week passed by without the return postage details sent. I had to follow up with them to get the return postage.

4. Now, mid Feb, they received my returned frame. They just started processing my lens and now they sent me an email asking me to pay for this prism. The returned one did not have prism and I have to pay before they can process my lens ?!?! The prism was there in the original order and obviously paid for. It was them that mistakenly removed it and now they want to double charge me for this?

During the whole process, I have to be the one chasing them on top of pointing out what went wrong. Why should I have to do their job for them? They don't know customer service. I keep asking them for the ETA of my frame. Until now, no answer. Only all the annoying emails about their policy, red tapes, excuses, mistakes after mistakes and the double charge one is really the last straw. When will this saga end? Hopefully, soon.

Better stick with an Australian business with physical store you can trust. It does not worth your headache.

** Original rating was 1 (it would be 0 if I could). It is changed to 3 because I have got the glasses and refund for the lens after 5 months . Pls read my comments below to have the whole story. A very long one like 5 months long for the whole saga from start to end. **

Vision Direct
Vision Direct    

Hello Sam, Thanks for your feedback. I understand… Read more (+9 replies)

Paul
Paul27 posts
 

Frustrating people to deal with – Very long story short.... purchased a pair of glasses from VD. The name on the online form was my wifes as the specs were for her. I paid for the glasses using my Pay Pal account as she doesn't have one. To claim on our Health Fund obviously we need a receipt in her name. The receipt was made out to me. We asked to have the receipt made out to her… Read more

for the claim but they REFUSED to do so because I paid via my PayPal. yet, the details on the online form are in HER name....but this isn't good enough for Vision Direct. There have been mountains of communication from these people but they refuse to write out a receipt in her name even though her name was on the form to order. How weird is that! Terrible service and non caring attitude. Will be lodging an official complaint with this company with ACCC.

Vision Direct
Vision Direct    

Hello Paul, Thank you for providing feedback. I am… Read more

Chris W.
Chris W.QLD
  Fair Incentive

For a first time purchaser through vision direct it's really not been an easy journey with the freight company. Although it took a little longer I received my glasses as expected. For anyone ordering frames that are picked from Europe make sure to keep in mind the delivery times that may be extended.

Vision Direct
Vision Direct    

Hi Chris, Thanks for your feedback. I’m sorry… Read more

DISAPPOINTED
DISAPPOINTED
 

Product listed as in stock and paid for express shipping. Followed the order up only to be told it's been sent from Italy and was out of stock. Very disappointed

Vision Direct
Vision Direct    

Hello Travis, Thank you for providing feedback. I… Read more

Optical Retailers

Find out how Vision Direct compares to other Optical Retailers

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Ray G
Ray G3 posts
 

Will not allow me to use my own gift cards. I was given two gift cards but it only lets me use one ebern though the gift card were paid with cash! Slow customer service.

Vision Direct
Vision Direct    

Hi Ray, Thank you for sharing your feedback. I… Read more (+3 replies)

Mike P.
Mike P.2 posts
  Verified

Literally what the title says! I sent an order for three sets of glasses, with three diferent prescriptions. This confused them a lot. They decided to email me to let me know, but as i didnt respond in 24 hours, they then decided to SEND THE FRAMES - ONLY, so as to not DELAY MY ORDER. Someone, anyone, please explain the logic here. The… Read more

prescriptions and order was 100% correct, but the product has NO LENSES. Discussing this with support, this seems to be my own fault somehow for not responding to their email asking for me to confirm the correctness. How can a human be that stupid?

Vision Direct
Vision Direct    

Hello Mike! Thanks for sharing your feedback—I’m… Read more

Pete
PeteACT
 

[Content Removed] Operator. Purchased some specs from this company which didn't suit me, so initiated a return under their "100 Day Returns Policy". First they tried to talk me out of returning them, by offering some discounts on a different pair of glasses. They then tried to force me to purchase a return shipping service through their own… Read more

portal. I pointed out that their policy clearly stipulates that after submitting a return request, they will "provide you with the RMA (Return Merchandise Authorization) number and the address to which the item(s) will be returned.", and mentions nothing about requiring their own shipping service to be purchased. I explained I had already purchased a shipping satchel for the return, based on their stated policy, but to no avail.

Now trying to explain to them the basic tenets of published Returns Policies under Australian Consumer Law. Considering they're an international online-only business, it's perhaps understandable why they're unaware of, or unwilling to comply with their obligations.

If you know for sure that the glasses you plan to buy are a good fit then you might be ok. If there's any chance you might need to return them, save yourself the headache and steer clear of this company.

Vision Direct
Vision Direct    

Hi Pete, Thank you for sharing your experience.… Read more

MJT
MJTQLD
 

Online stores like these make us understand why it's so much nicer to walk into a shop and get our products, after speaking to a human. The experience with Vision Direct was frustrating, required many calls to their "customer service" with no resolution whatsoever of the issue. I ordered two pairs of glasses. I received one in the post to my PO… Read more

Box address. The second pair was delayed (no stock apparently) and then was shipped out using a courier service.. that don't deliver to PO Boxes! At their shipper's first message I requested re-delivery using my physical address, but after 5 (read it, FIVE) redelivery attempts with authority to leave, their shippers were still not able to deliver. Their customer service (possibly located in the [Content Removed]) had no link with the shipping company, so besides saying sorry a lot were as useful as [Contents Removed].. They had no power to escalate the issue, to investigate what went wrong and attempt a remedy. This is the "modern age" however, of online shopping, where service, delivery, and production are farmed out to the lowest bidder, and it just all falls apart at the slightest hint of a problem. The pair of glasses I did actually receive are reasonably good, but I won't be purchasing from Vision Direct, even if my sight depended on it.

Vision Direct
Vision Direct    

Hello MJT, Thank you for providing feedback. I am… Read more

Mye3
Mye3NSW12 posts
 

As a long term customer, I'm disgusted at the delaying techniques being used by VD. Any previous returns could simply be done by filing a return on the website, printing a return form and posting the item. After receiving my item, I was immediately disappointed at the quality of tinting, filed a return via the website the same day and received a… Read more

message that I would be contacted by a VD staff member. Recieved an email stating they will look into the "quality issue" (not my problem) but even after 5 more emails politely asking - they STILL will not provide return instructions, so the item can be returned for a refund. Quality issues are NOT the buyers problem and SHOULD NOT delay the customer sending the item back for a refund. Disgusting and unnecessary tactics, what a terrible company, I will not be shopping with them ever again. 10 year customer gone.

Vision Direct
Vision Direct    

Hi Christina, Thank you for sharing your… Read more

Ben
BenVIC24 posts
 

Fantastic customer service and fast delivery Had a great experience with Vision Direct. My order arrived quickly, and while there was a slight hiccup with the wrong frame being sent, the customer service team handled it exceptionally well. They were polite, responsive, and genuinely committed to making things right. The issue was resolved… Read more ·  4

smoothly and without any hassle. Really impressed by the professionalism and follow-up — will definitely order from them again. Highly recommended!

Tom
TomNSW
  Verified

Excellent experience with Vision Direct as bought a pair of prescription gradient blue Ray ban aviators and it looked great. Other optometrists would have charged a significantly higher price for their prescription gradient lenses. So great quality finish at a low price with 18 months warranty. Will buy again next year

brett
brettVIC2 posts
  Verified

You may save money from Vision Direct but it is a lucky dip. I bought a pair of glasses and what I received was two tone glasses. The arm/temple of the glasses is much brighter than the rims. No where on the website does it state this. Instead you only have a picture from front on and one colour is listed. When I complained I was told I could send… Read more

them back to Hong Kong at my own expense (also assuming it meet their ‘packing requirements’). Better to buy from a local store and see what you are getting.

Vision Direct
Vision Direct    

Hello Brett, Thank you for providing feedback. I… Read more

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