I really gave this brand a fair shot at impressing me with their products but sadly, this hasn’t happened as yet.
I was disappointed with other Dyson products so I don’t know why I was hopeful with this one but here goes...
This is just a fan. It doesn’t cool down your room, it really just circulates warm air, same as a $10 fan does. Nothing special. It looks nice and chic but that’s about it.
Another thing - it’s quite noisy and I bought the improved version which had something like 70% less noise than the previous one and I still feel like I’m standing next to a jet.
Do yourselves a favour and just buy a decent fan, nothing over $50. This one is definitely not worth $600.

The air coming from the fan is very weak and it is exactly similar to the very cheap $40 fan. Has the same sound like any ordinary fan. Dyson give instructions to shops not to refund or exchange any of their products it has to go through them so be careful to buy any of Dyson products. David Jones was reluctantly give me a refund after one day of purchase because I don’t like it and I opened the box.
Be extra careful when buying any Dyson products.

Bought the fan last year cause of its cool look. It has been noisy and now I can't use the remote to stop it from rotating. It even continues to oscillate after power-off. Not a reliable fan!

Purchased at Myer Chadstone on 29/12/19 for $799.00. Probably the most expensive fan on the market. Stopped dead for absolutely no reason on 10/2/20 (approx 6 weeks later). Don’t waste your money.

This fan cools the whole of my living area and I use it every summer day in Queensland. Really like the remote control function - I do not have to leave my lounge chair to turn the fan speed, down or to turn it off. My only suggestion to Dyson is that the remote control have coloured or illuminated indicators for the on/off and fan swivel buttons. At night I have to turn the light on to see the buttons on the remote. I would give it 9.9 out of 10 for functionality though.

From reading other reviews, it would appear that this fan can often not tolerate operating on speed 10. The unit displayed an F4 error code after operating for two hours. I turned it off and back on again (as you do!) but it has now completely died. Bought it online from Myers for $450 in the Boxing Day sales. It will be going back to my local store in Cairns tomorrow. It’s the DeLorean of pedestal fans...looks great but has an inherent issue.

I purchased this fan from Myer online store. Used it for only one week before it went faulty and decided not to operate again. I'm very disappointed with dyson products. Hopefully Myer will arrange a refund to me. I really want to get my money back and spend it on another product that is worth my money.

I use my Dyson fan when I have my aircon on in summer and it just pushes the cold air around the room faster and more efficiently than with my aircon alone. Would buy again and would recommend to anyone! Amazing product

Sleek design and looks like a piece of art in the living room. Easy to clean and easy to move around. Would have bought the hot and cool but the price is too much for what you get out of the product. I guess people are paying for the brand.

Hi, I’m from Singapore.
After months of usage my fan developed some kind of high pitch noise which comes and goes sometimes but it rather disturbing for me to sleep soundly given the noise keep surrounding and tune into my head...

Powerful fan, but in Australia, collects a lot of dust. Unable to clean it properly around the motor. The vents get really clogged, not even a compressor can blow it out. If it could be designed to clean the air intake, then I would give it 10 out of 10.

We love our Dyson cool tower fan - a nice steady stream of air, whisper quiet and the key to a good night's sleep. And we love the Dyson customer service even more. We recently misplaced our remote control for the fan, rang Dyson and had a new one dispatched the next day. The call line keeps you informed about wait times (only a few minutes) and the woman we spoke to could not have been more helpful, even reminding me to register my other Dyson products so I can take advantage of their 25% discount on replacement items in future.

It is quite good / quiet / stylish / light / easy to care for. Used for 2 summers now & still going. Hopefully will work for years, as opposed to cheaper ones, designed for 2-3 yrs or less. And it is a FAN - not A/con (for some)!
Expensive? Yes, unfortunately :-(
Pity, no other colors available. Thank you Dyson :-)

I didn't want to give it 1 star as that's one star too much. The Fan does not cool in any way. Its literally just a fan. The fan looks good, is quiet on low setting but very low output. Keep the receipt you will be returning this product. I got a £20.00 fan from argos which is much better. If you have it on a high setting the fan is loud but still does not cool. Dyson do say that it doesn't cool a room but will cool you if you stand right in front of it. This is sold as a cooling fan so you expect it to cool a room. This product has quite good reviews but i can't see how. Please steer clear.

What a waist of money, you turn it on and it sounds like a jet engine.
Save your money or buy something else, stay well away from this product.... never ever again..
Research before buying anything like his online.
The fan looks nice however does not operate well at all... if you have it on at night, sleep with ear plugs.

We are glad with this purchase! It’s a lot quieter than the usual types of fans. Very easy to assemble and use and didn’t have any issues. The remote control is a bonus! Would recommend this product to anyone who is willing to spend a little more for this product.

I brought this product this summer. It's a quite fan. However, thought this will be perfect as Dyson gave me a very good impression as my perfect vacuum cleaner is from Dyson but, this fan isn't enough for my 20+ sqrm living room. I have to move it to my smaller bedroom.

Just to echo what everyone else is saying, the fan is beautiful but it's >$500. That's pretty ridiculous when you compare to it similarly capable tower fans. I don't regret purchasing the fan, but if my house burned down, I wouldn't buy another.

Since buying this fan, I bought two Kogan ClearCool Tower Fans. These fans costed me $119 each and push a similar amount of air. These two fans also support different fan modes and display the room's temperature. The only things better about the AM07 are that it looks more futuristic, is easier to clean, the remote magnetically sticks to the top of the fan, and it's quieter.

Nothing wrong with this fan. But do you really want to spend $500+ on a fan? Well that's what this fan costs. Sure it doesn't have any blades like a traditional fan, but it just blows the air around like any other fan would.

Not unhappy that I bought this item but I'd get prospective purchases to think about whether they want to pay $500 for a fan where any other fan of around $100 would suffice.