Forever New
ABN: 11118100100342 reviews
- Very small
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- Slightly small
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- True to size
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- Slightly large
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- Very large
Shocking Quality and Appalling Customer Service – Do Not Buy! I am completely appalled by both the abysmal quality of the clothing and the coldly unempathetic customer service at Forever New. My family has been loyal to this brand for years, spending a significant amount of money across multiple purchases, but after our latest experience, we will… Read more
never shop here again.
A few months ago, I purchased a brown dress to wear for a special occasion. It was carefully stored away until the event. When I finally took it out to put it on, I was horrified to find holes all over the top and scattered around the rest of the garment. The dress had essentially disintegrated before it was even worn.
I immediately reached out to Forever New customer service, providing clear photos of the damage, and fully expected a brand of this size to stand behind its products. Instead, I received a masterclass in dodging accountability. Their "Quality Assurance" team refused to classify the holes as a manufacturing fault. Their excuse was that the dress, a fragile blend of lyocell, linen, and polyamide, was likely damaged by "pressure during storage". I have never heard such a ridiculous excuse for a garment falling apart in a closet. To make matters worse, the representative had the audacity to suggest that I simply iron the garment on a cool to warm setting to "relax the fibers". Since when does a warm iron repair actual holes in a fabric?
Because the purchase was made a couple of months prior and fell outside their rigid 14-day return window, they completely washed their hands of the situation and flat-out refused a refund. Hoping for some basic goodwill, I asked if they could at least provide a store credit so we could continue shopping with them. They coldly denied that request as well, hiding behind their corporate policy with cut-and-paste responses.
It is shocking that a brand would sell products made of such poor, defective materials and then blame the customer when the fabric fails. They clearly do not care about customer retention or standing by the quality of what they sell. Save your hard-earned money and shop at a retailer that values its customers and sells clothes that survive sitting on a hanger. Forever New has lost our business for good.
I am extremely disappointed with the way this situation has been handled. I returned two items and, instead of receiving a refund, I was given a gift card. However, when I tried to use the gift card, it showed “NOT VALID.” I contacted customer service to explain the issue and simply asked for a valid gift card to be provided. Instead of helping me… Read more
resolve the problem, I was told that you cannot provide me with the details of the gift card. Honestly, this is ridiculous and extremely frustrating. I returned the items in good faith, and now I have neither the products nor a gift card that I can actually use. It feels like your company cares more about keeping customers’ money than actually looking after them and resolving genuine problems.
Customer service is good, fast shipping, easy returns BUT, the sizing is disgusting!!!! Bought a top in XL and it was more like a Small So bought the same in the Curve range 16 still too small , then l had to buy an 18 when lm a size 12 I will NOT be buying this brand again Show details
Reviews with attachments

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Usually I love my forever new fits. I have a bought many jackets over the years and love them. My recent purchase is terrible. I bought a blazer dress which I tried on in store. The bottom of it looked weird so the assistant offered to steam it. In my mind it would have been problem fixed. However come the day of my event my hair and make up was… Read more
done. I wore my new garment and my partner commented on how awful the bottom of the dress looked. It was such a shame because it’s what I bought for special event. The cut is just terrible the way it’s sewn up. Not what you want for the price. Very disappointed feel like I’ve wasted my money.
Purchased a lovely dress for a wedding. Bought online and came in a reasonable timeframe. No complaints there. When I tried on the dress noticed a button was missing. So disappointed! I contacted customer service right away by email. They responded quickly - within 10 hours. The reply was useless. They told me to go to the nearest store to… Read more
have them deal with the matter. What???
I advised that I had already been to the store and they don’t have this dress and next nearest store is 2 hours away.
It’s been 2 days now. No response. Completely unacceptable.
Overpriced poor quality products, and the return policy is a scam! Be careful when you buy from them: If it is on sale you only get store credit, and you have to pay 7.99 for postage!
I am writing to express my disappointment regarding a coat I purchased from your store less than three months ago. Despite minimal wear, the fabric has already begun to pill and develop unsightly bubbles, which is extremely disappointing given the price I paid. When I raised this concern with your team, I was advised to use a fabric shaver to… Read more
resolve the issue. With all due respect, I did not expect to resort to such measures for a coat at this price point. If I were willing to compromise on quality and use fabric maintenance tools so soon after purchase, I could have opted for a significantly less expensive option from a fast fashion retailer. I believe customers should be able to expect a higher standard of quality and durability when purchasing from your brand.
Worse experience ever ‼️‼️‼️‼️‼️‼️ – Pictures says it all…please check your clothes before you purchase from forever new. This happened to this top after 3 times hand wash. I took this to store and all they offered me is $28 whereas I paid $95 for this top. I wrote to forever new several times but all they did is nothing that is ridiculous. Worse experience ever‼️‼️‼️‼️‼️‼️‼️‼️‼️
Positive reviews
Linda from Bankstown provided excellent service during my visit. She was friendly, attentive, and went above and beyond to ensure everything was perfect. Truly a pleasure to be served by someone so professional and kind!"
Best customer service at Forever New, Myers Northland – "We had the pleasure of shopping at Forever New in Myer Northland on Sunday 23rd February, where we received outstanding customer service from Ranya. She was incredibly patient and went above and beyond to ensure we found the right size—checking fitting rooms, calling other stores, and doing everything she could to assist us. I was truly… Read more
impressed, not just by her excellent customer service, but by her exceptional care and dedication. Well done, Ranya!"
Fantastic customer service by Taylor of Castle Hill store over the phone, Nothing was a problem and totally focussed on helping me out. Show details
Negative reviews
Pathetic customer service! Have been trying unsuccessfully to determine where a refund was credited for months. Zero accountability, zero customer support, zero credibility! What a joke of a company.
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Worst online experience ever … Forever New online Placed an order of 5 items 9 days ago.. paid extra for Express post Items are still processing Customer service is a joke… 3 emails to customer service… received useless replies at 2 and 3 in the morning from overseas zen desk… 3 phone calls told me this will be dealt with and posted soon …. Sooo… Read more
frustrating!! I purchased these items for my birthday to take away, now they have no hope of arriving before I leave Customer service really doesn’t care… Just beware so you are not let down as I was!!
My last purchase from Forever New was genuinely one of the worst shopping experiences I’ve had. I bought a pair of Nicki Petite Mid-Rise Jeans in a rush, and once I got home and properly tried them on, the fit was terrible. The waist fit, but the hips were unbelievably tight and completely disproportionate, making the jeans look awful despite… Read more
having a well-balanced body shape.
I returned to the store just two days later hoping to exchange or return them, but the staff refused because the tags had been removed — even though the jeans were clearly brand new, completely unworn, and in perfect condition. It felt incredibly unfair and unnecessarily inflexible.
What’s even more disappointing is how much the quality of Forever New clothing has declined compared to previous years. The fabrics, cuts, and overall construction simply don’t justify the prices anymore. Sadly, this purchase felt like a complete waste of money and it has completely put me off shopping with this brand again. Definitely my last purchase from Forever New.
Recent reviews
Disappointing quality. I bought 3 x cotton tops as part of a larger order and washed one of them 3 x and it already has small holes in the fabric. It’s worse quality than Anko from Kmart which is 1/10 of the price. I won’t be buying from there again. Show details
Yet again Forever New are advertising products which are not in stock, serious issues with website ,purchased online jewellery yet 2 days later email to say no longer in stock, yet this same Jewellery is still advertised!!!!!!!!!! this happens time and time again including clothing purchases, quality control is non existent, poor quality and… Read more
overpriced at what point is the company going to wake up!!!!!! They have so many negative reviews but nothing changes, I will no longer purchase from Forever New, hopefully they will look into reviews and lift their game...
This afternoon we went into the outlet store Forever New at Birkenhead (Sydney). My wife saw a dress that she liked, even though it was missing a belt. It was on a rack that said further 50% off the ticket price. The tag was $35 so you would expect to pay $17.50, right? We got to the counter, and the lady scanned it and said That will be $40... I… Read more
said Excuse me, the ticket says $35. She looked at it and then said oh... sorry.. that is a mistake... it s is $40. I said what about the 50% discount the sign says and she said, Sorry, the system will not allow me to sell this lower than $40!?!?!?!
So we paid $40... and she sneakily removed the tag when folding up the dress whilst I was taking a picture of the sign in the store...
This company is deceptive and we have bought a lot in the past... but we will avoid Forever New in the future...
So sad... but their loss. If they want to treat us like this, then on principle they will not make any more money from us... Lesson learnt!
Online customer service is terrible in store is great.also click bait advertising that there is an additional 30 percent off sale and yet sale items not all in sale Show details
Forever new has been my go too for clothes for a long time but in the last 2 to 3 years the clothes I've gotten are not correct sizing or breaking after two wears.Which don't count for a refund, as I've worn them and isnt cinsidered a fault. Even though a zip got stick and broke on the fabric and the sticking on bottom of pants fell apart after 1… Read more
wash.
I recently tried again and got high rise waist pants clara petite boot cut pants, and they are not high rise. They are more mid rise at best, especially as it barely covers the belly button and when you sit they're immediately mid rise. Not true high rise/waist and sit oddly due tot his.
Not buying again, this is the last purchase I'll make, very disappointing as I liked their petite range but the sizing has been so off last 2 years.
I attended the Altona Gate store today to try on a cardigan, l tired on a Large and found it slightly too small and a little short so asked the sales assistant if it was available in XL and was as advised that they don’t make size XL & that she hasn’t seen the size XL in store for sometime now in general. I found that really hard to believe that a… Read more
store does not stock/make size XL! XL is a standard size in every store that l shop in, I am a not a plus size, I am a standard size 14, but sometimes like to go up a size. Pretty disappointed that the sales assistant advised that they now start from XXS but have removed XL, where is the logic? I buy a lot of clothing from Forever New but after that experience will rethink shopping at this store in future. Not very inclusive!
Staff at highpoint centre working today 13/4/25, were so rude and unhelpful. I haven’t experienced attitude like this before. The two rude one were of Asian decent.
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I have been a loyal customer for a long time but have not been so disappointed as I was when I got a $25 voucher for a minimum $100 purchase. I got something for $99.99 and they would not round it up for me to use!! WOW - guess they've just lost me as a customer Show details
ordered a dress and pants. Dress was delivered but pants were not. Since Forever New had a receipt from the post office that a parcel was delivered (even it did not contain both items) they don't seem to act on my request where my pants are. It is very frustrating and robbery!
Never again – Purchased a dress - I’m usually a size 12 and I ordered a size 14… dress arrived and I could not do it up! Sizing was ridiculous. Would have fit a petite size 10 at best! Never again
Refrain from buying forever new Isobel Ballet Flats – Bought their Isobel Ballet Flats which is the biggest regret. The shoe caused blisters all around the feet within an hour of first use. What’s worst is that the company responded to the complaint saying they can’t do anything as it’s not a manufacturing issue and that shoes do take time to wear in after a few weeks. Tbh I have never experienced… Read more
this issue with any other shoe purchase whereby you buy it and it leave you with blisters and then after some weeks it gets better. Definitely not a recommended purchase. More disappointed with their customer service.
REALLY GONE DOWNHILL – I used to be a HUGE SHOPPER of Forever New - However, the last 3 orders I have purchased have been a NIGHTMARE and made me question purchasing again from Forever New. First purchase - MASSIVE HOLE in the skirt. Returned it for a refund. Second purchase - MASSIVE BLACK STAIN ON THE WHITE SHIRT - Managed to remove the stain MYSELF by hand-washing… Read more
it. Third purchase (this was the WORST) - I GOT THE INCORRECT ITEM - THE INCORRECT ITEM and when I emailed 'Customer Service' - [Name Removed] responded and offered me 'Free Shipping' to return the item for a 'refund' - Are you joking? Why are you offering me 'Free Shipping' to send back an item YOUR TEAM sent out INCORRECTLY. No other discount given. Nothing. Forever New has really gone downhill recently and every single person from their 'Customer Service' Team to their 'Warehouse Packers' are useless. Absolutely useless. DON'T SHOP HERE.
poor customer service – I ordered some items online, and when I reviewed the transaction, I found that $60 was missing. I contacted customer service to request a refund. After more than a month of back-and-forth emails, repeatedly explaining the same issue and answering their questions multiple times, they concluded that the amount was only $20—without providing any… Read more
evidence to support their claim.
Despite my requests, they refused to escalate the case for a deeper investigation. It feels like I’m communicating with a robot, as every response requires me to start from the beginning. They don’t seem to understand the situation or address my concerns adequately.
This has been a frustrating and disappointing experience.
Don't buy from Forever New – Do not buy from Forever New. The online returns policy is not transparent at the time of purchase. I was under the impression from reading the returns policy I was able to return two pairs of pants which I bought in two different sizes. Forever New has a two click return policy on their site where it initially says you can return instore and… Read more
through mail excluding swimwear but when you click further for the full returns policy it says you cannot return sales items for a refund. The customer service person was unhelpful, said I wasn't navigating to the returns correctly... I clicked on returns... Even their own staff said it was a bit hidden when I questioned it. The returns policy has to be transparent at the time of purchase.
Dismissive – Most dismissive and arrogant company that I have ever dealt with. Bought a skirt from them where the belt frayed after two HAND WASHES. Sent them an email with my issue and they completely dismissed me. Never buying from them again. Show details
Pea coat, total waste of money. Do not buy! – Wish I read the reviews on coats here first. Substandard quality, high price and pilling started on the Maisie Peacoat within 1 wear. Very confused I went back to store and told by staff that I need to buy a razor, the label states pilling occurs so no more they can do. Felt like they were saying you stupid customer, didn't you read the label!?… Read more
Coat looks terrible, fabric shaver device I bought to fix it does not make the issue any less obvious. Such a terrible waste of hard earned money on a poor quality product that they are over pricing, to take advantage of their loyal customers. Never shopping here again, very dissatisfied.
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