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37 reviews
1 Antoni M.  · When the civil war starts the people at kellogs who took the frosting from our fruit loops and the rewritters of the Roald Dahl will be among the first to fall.
3 Hibixo  · The new 25 % less sugar can it go back the sugary taste it’s losing it’s flavour and becoming more bland the flavour with reduce of sugar
1 kimberly n.  · Don’t buy this crap – Never again will I buy this crap. There’s a distinct change in the taste. I wouldn’t feed this stuff to my dog.
5 Jada Costa  · AMAZING – people must be eating this with orange juice i dont know what they are on about, i love froot loops with a passion so kys if you dont like them
1 FAMILY FIZZ's B.  · Disgusting – Way way way to sweet and don’t taste right. Never ever having them again almost throwing up eating them.
5 Peter  · Best Cereal Ever Created – Shout-out Toucan Sam! One of the Realist since Tupac. Would definitely recommend to a bro or close acquaintance. Amen haa
Mitchell H.
Mitchell H.
 

Ruined a childhood favorite – I just wanted something for a treat and to remind me of home. They now taste like colored cheerios, except cheerios taste good. Horrible, horrible, horrible. Why? Why have you done this? If I want healthy cereal I'll buy it. I wanted something sugary and full of artificial flavor. Unbelievably disappointed. Show details

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Koska
KoskaVIC
 

I rarely write negative reviews, but this one genuinely saddens me. I grew up enjoying Kellogg’s Fruit Loops in the 70s. They were a special treat in our home, and over the years I’ve continued buying them for my own family. It’s been a nostalgic… Read more

little tradition, one that has spanned more than four decades.

Three weeks ago, we purchased a box, expecting that familiar flavour and quality. Sadly, it was nothing like we remembered. The taste has changed significantly, the texture feels different, and the overall quality simply isn’t what it once was. The box has barely been touched, something that would have been unheard of in our household previously, as we would easily go through one in a few days.

I understand that companies evolve, recipes change, and costs rise. However, when a product with such strong brand loyalty shifts so noticeably in flavour and quality, it feels incredibly disappointing. Long-standing customers notice, and we remember.

It’s disheartening to feel that a trusted favourite has been compromised. After more than 45 years of purchasing this product, we won’t be buying it again.

 Follow-up  · Milk did not affect the taste. The lack of quality in the flavour was there right from the start. The cereals freshness was not affected; however, the texture was different. The aesthetics of the product looks rougher than in the past and the texture was ok but not what it used to be. For a box to be left uneaten after being opened in our… Read more

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channing e.
channing e.
 

Jumbo Snax Packs – In my view froot loops are decently good but in the Jumbo Snax packs the cereal is Jumbo but the marshmallows that are included are like 1/4 of the size of the pieces of cereal. - Channing Edwards Age 12

Positive reviews

harmony
harmony VIC
  Fair Incentive

YUMMY AS RBUH – people are obviously eating them through their nose if they think fruit loops taste bad. like bruh if u have them with milk then ur just insane, eat them normally for god sake. if u dont like fruit loops then i dont like u. Show details

Mike
Mike
 

THE OLD FROOT LOOPS ARE BACK !!!!! – Like some other comments here I too have eaten FROOT LOOPS my whole life, a while back I stopped buying them as the shape & taste was terrible. I even complained to Kelloggs & was told that is just the way it is now. Today I got a box for the kids & to my surprise they are now back to the old shape & the taste is great!!!!

Sarzie Mac
Sarzie Mac167 posts
 

Good for a treat – Like most people I believe you can have most things in moderation. I wouldn't eat these for breakfast daily, but for a special occasion they are fun and a nice treat. I actually eat them dry, more like lollies, because I like the crunch and the flavour. Not an everyday food, not a health food, but an extra treat in an otherwise good diet.

Negative reviews

Kandy
KandySouth Australia11 posts
 

Eww... Change it back!! – Was really craving Froot Loops, it's been years since I've eaten them and use to love them as a kid but what have you done to them!! They are like small rough tasteless circles. Not pleased. Will not be buying them again. Keloggs have basically changed to homebrand, but then saying that they most likely have more taste Show details

Connie
ConnieVIC9 posts
 

WHAT HAPPENED TO FRUIT LOOPS!!! YUK!! – OMG what did you do to the fruit loops besides shrink them to nothing! Tiny little pieces of colored crap! We use to love a fresh bowl of fruit loops had not bought them in a while was so excited WHAT A LET DOWN! Spat them out couldn't even chew them so hard and the taste VILE!! Oh well once the sales STOP maybe you will bring back the real Fruit Loops! The coles brand ones were better. Lift your game! Show details

Lyndal Y.
Lyndal Y.3 posts
 

If I wanted to buy Cheerios I wouldn't buy Froot Loops – Thanks Kelloggs for changing the taste. They now taste like no frills Cheerios. I once looked forward to a bowl of Froot Loops for my splurge day, but you ruined it for me.

Recent reviews

Devin S.
Devin S.
 

Taste Terrible – I have no idea what Kellogg did to Froot Loops, but they taste terrible. They definitely do not taste any where as good as they use to. Will not be buying another box until it's fixed. Show details

Reedus
ReedusVictoria9 posts
 

Don't fix it if it's not broken!!! – Froot Loops were one of the best cereals until recently. They don't taste or look the same as they used to. They are covered in so much sugar it leaves a hard white coating that's near impossible to chew, let alone swallow. Regardless of how long they soak in milk for, it still feels like you are chewing on the occasional piece of gravel. Disappointing guys... Show details

sue
sueVIC
 

Terribly sweet – So sweet none of my kids including liked it. I tasted it as well and agree to it. Sad I cannot get a refund as well as they say the packet is opened. Show details

Breakfast Cereals / Mueslis

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Paul H
Paul H
 

WHAT HAPPENED!? – This is terrible they are not the same, not what exactly is wrong but they are smaller and brittle and don’t quite taste the same. Texture is average , you can tell that some serious cost cutting has gone into the recipe. Massive thumbs down

LOOSEBRUCE
LOOSEBRUCE
 

FROOT LOOPS YUCK!! – Just had some froot loops and they just dont taste the same. Ultra hard and crunchy even after been sat in milk. Not happy, go back to the old recipe please!!!

sky
sky
 

What happened bro – I hate the new froot loops like what happened to all the fun colours and the great taste. Now they leave a horrible after taste and they look so bland. Not impressed #bringbacktheoldfrootloops

Nicole
Nicole
 

The only cereal I ever ate and now I have nothing! – I'm so upset with this "new" taste! Bring back the unhealthy yummy cereal, please!!!!. The new taste is horrible and I will never buy froot loops again!

Freddy
Freddy
 

Why did they had change – Fruit loops, honey comb, and couple others cearls changed colors and taste and quality. We won't eat them any more me and my son.

Alienaor
Alienaor
 

Why they change the colors? – Since kellogs decided to change the color, i have deciced not to buy this product anymore, the new taste is waful, and the colors look faded, they says it's for the good but i'm sure it's a way to save money.

tigger
tigger
 

what did u do too my cereal – ive been eating froot loops as long as i can remember.i dont know what you did but i am so dissapointed in them now. they taste nothing like im use to and dont even have the aroma as they us too.i think they taste like colored plain cheerios now witch are not nice.i have dicided to no longer purchase this produce. they look faded and no more fruity aroma when you open the box please note because of this you have lost a valued costomer

ezye
ezye2 posts
 

Fruit loops was ok, until they added marshmallows – Yuck! Do not try this. It is terrible cereal. Fruit loop alone is unhealthy for us and our kids. With Marshmallows, its worst!

Anna Kate Fuller
Anna Kate Fuller
 

TASTE DISGUSTING but great for craft – Fantastic for olympic themed craft stuck onto gold card, and making necklaces. But I would never give it to my kids. You just need to have a sniff of the packet to know that they are full of colouring and sugar. Taste completely fake and I wouldn't call it a cereal. TERRIBLE would not buy them unless you are using it for craft.

Breakfast Cereals / Mueslis

Find out how Kellogg's Froot Loops compares to other Breakfast Cereals / Mueslis

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Stella M
Stella M
  Verified

I love fruitloops – This cereal is amazing!! I eat it later on in the day. It is delicious, and fortified with iron, unlike some other cereals

sophie
sophie42 posts
 

terrible. so fake i wouldn't would feed it to my dog – at 38% sugar, equivalent to 2 pieces of chocolate cake, I cannot justify even looking at it in the stores because it is utter rubbish. no 'food' at all. should be taken off the shelves never to return, ever.

det
det
 

Nice but problems – there nice fruity shapes as a healthy but mmildly sweet lunch but the problem is for someone with sensitive gums only the outside softens were the center is hard and damages gums shame as there quite nice but colourful too

Douglas J
Douglas J16 posts
 

Where did the flavour go – Food colouring and sugar is all this product is. It used to have flavour. Different colours had different flavours, now it's all the same ,Shame on you Kelloggs. This web site wants me to spell flavour as flavor and colour as color, but I write and speak in English not American, look it up. Not Much Bland Flavour, noy fruity

passion
passion60 posts
 

High in the bad stuff – I remember eating Froot Loops as a child and enjoying them, I would never eat them now though. I think they are rediculously high in sugar and artificial colours and therefore they aren't a good choice as a breakfast cereal, especially for children. They are however good to thread on hat elastic and wear as a necklace, little girls enjoy this. Unhealthy breakfast choice

MissyA
MissyA59 posts
 

Terrible – I would never allow anyone in my family to eat this stuff. Why not just give them a bag of sugar and a some food colour and let them eat that for breakfast! It would be a lot cheaper thats for sure. While they may taste good and the bright colours might attract children, in the long term this 'cereal' (if you can even call it that) is doing more… Read more

harm than good. Maybe once in a while children can eat this, but I really wouldn't bother giving it to them since there are plenty of other cereals on the market that taste nice and provide some sort of nutritional content for children. Colourful cereal. Colourful bright packaging. Huge amounts of sugar and low levels of nutrition in every box. Quite expensive when you are basically paying for overprocessed coloured sugar.

lil_lazza
lil_lazza374 posts
 

Bad – shouldnet even be called cereral. Nothing but sugar and artificial colouring, kellogs should be ahamed making the packaging so louring to kids nice colourful packaging. Cheap kellogs should be ashamed manufacturing such a terrible cereal. Its basically coloured biscuits in a bowl, full of sugar and preservatives that makes kids hyper!

ReviewPrincess
ReviewPrincess42 posts
 

Excellent – 'Kellogg's Froot Loops', now there's a sugary snack one can really get hooked on! For the sugar freaks amongst us this breakfast treat is anything but breakfast. A glorious rainbow assortment of sugar coated, fruit-flavoured rings of wheat, barley and other assorted grains. A ghastly breakfast, but a wonderful snack food to stick in a bowl or… Read more

eat from the box while indulging in ones favourite passtime. The perfect midnight snack! Delicious with or without milk; a flavour-filled sugar hit with a little bit of carb for an energy hit or just for pure childish decadence! Who needs popcorn when one has a pack of 'Kelloggs Fruit Loops' in the cupboard! Wonderful to nibble as dry snacks in lieu of popcorn! Glorious colour assortment within! Designed for breakfast but should be marketed as anything but!

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