When magnum first came onto market many years ago, it was a yummy deluxe treat. It's a shame profit has come before customer satisfaction. Decrease in size, ice cream quality changed and a bit watery, chocolate layer thinner and tastes like less cocoa/cacoa (is it still Belgian chocolate?). Very disappointing, I won't buy again.

Mini magnums are a ripoff.Just like everything else.They get smaller and smaller.So many other products are the same.EG biscuits,chips,paper towel rolls,toilet paper.The list goes on and on.Check it out for yourself.Compared with What we grew up with.

I actually really love the new ice cream recipe! I find it so much creamier and less sweet. I think the ice cream is now much more balanced and will continue buying them.

At the rate magnums are shrinking it won't be long before its just a chocolate coated stick. The excuses that streets have made about calorie counting is total B.S. Such a shame.

The chocolate is not as thick and tasty and the ice cream flavour has been watered-down.

Magnums have changed from being a delicious treat to being an unpleasant, expensive waste of money. First thing I noticed was that they are smaller, what used to be a lovely thick layer of quality chocolate is now a thin coating of cheap chocolate and the ice cream tastes watery and tasteless. Last time we will be buying them

I got the magnum salted caramel in a tub. It tasted like smoke BBQ chicken quite gross

I've just tried the new ruby magnum. Not bad. But, do the people at streets think they could make them any smaller? This is downsizing gone out of control. I'm not against any business making profits but, stuff me with green apples, this is straight out theft. Not buying anymore.

Use to love buying the mini magnums for an after dinner treat but it seems they have changed their recipe And the ice cream is now tasteless and soo disappointing. I won’t be buying them again until they change if back. Who was responsible for the taste test...... FAIL

Bought a box of 4 while on specials at Coles earlier this month. It had been months since I'd bought any - mainly beause they were rubbish the last time. I was gobsmacked at how watery the ice cream was.These used to be a real treat. They're now like a chocwedge. Streets , whoever has taken over the reins there has ruined this once lovely product. If it ain't broken, don't try and fix it !

stay away, terrible. can't pick the flavour at all very disappointing

Magnums used to be my favourite treat. Not anymore! I completely agree with the other reviews. Icecream was absolutely tasteless. As others have mentioned, the icecream was awful, with a texture and taste of frozen milk or icy pole. Certainly not a luxury icecream. Worse than ice confection. Threw in the bin. Will have to find another treat. Won't be buying again. Very disappointed. Goodbye Magnum!

”As another reviewer posted: The ice cream inside was shocking - it was icy and tasteless. More like an icy pole. Oh well - no more magnums for me!”
In my view, that’s exactly what it was. But let me repeat it because it is so disappointing and such a big change from the luxurious creamy ice cream it used to be-MAGNUM ICE CREAM IS ICY AND TASTELESS. Even the chocolate is tasteless. Wow.

Just bought the new ruby and raspberry magnum, big mistake, the raspberry swirl was sour and strong, the ruby chocolate was overpowered with raspberry flavour it didn't even taste like chocolate and was so thin. Ice cream was also hard. Terrible product.

If dying line, just die already- your product is no longer acceptable.

I purchased a four pack of Almond Magnums which have always been my favourites. I haven’t had them for a couple of years. As soon as I opened one, I noticed there were hardly any Almonds on it. Then when I bit into it I noticed that the quality of the chocolate was very poor. The ice cream inside was shocking - it was icy and tasteless. More like an icy pole. Oh well - no more magnums for me!

Mini magnum now tastes like an icy pole. I won’t be buying any more

I bought a variety of magnums for my freezer the other day, when I took one to eat I was very disappointed, it was awful, the have gone the way of other confectionary, cheap and inedible, just another once loved treat that I will not purchase again, like Cadbury chocolate, why do you mess with the recipe, it doesnt pay you in the long run.

Fatty tasteless chocolate which is inedible and is like copha.

Hadn't had a Magnum for a good while. Bought some recently and was shocked. Where has the creamy ice cream gone??? Replaced by some kind of iced up milk. I don't want to even talk about the chocolate part. Just terrible. How could their standards drop so low???. Bought the double dipped variety only to realise the pay off for dipped twice in awful cheap chocolate is a shrunken size ice cream. Threw it in the bin and will never buy again unless the company brings back the old recipe.