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142 reviews
1 Twisted  · The new recipe is discussing, tastes like frozen margarine and feels greasy on the lips...yuck!
1 Brett  · Chocolate is too thin. That's why I used to get them, for the thick chocolate coating. Not worth the price anymore
1 Helen U.  · Very Bad – Disgusting and expensive. Will never buy again and will tell everyone else not to as well.
1 Leif I.  · The "new recipe" Magnum is garbage – The new recipe is garbage. I'll never buy magnums again.
1 Bill K.  · 17% shrinkage in size just 3 mouthfuls – I loved Magnums when first released. But I won’t buy again. They are incredibly small nowadays yet still expensive.
1 thatsbabyx  · Not all that – Chocolate isn’t what it used to be, ice cream watery. Also smaller than usual. Won’t buy again
Louie B.
Louie B.NSW3 posts
 

Absolute trash It's not ice cream tastes like watery good. The chocolate very thin and not nice like it used to be. Will not buy again. Bloody expensive for what you get. If you read the ingredients list, sounds like a chemistry lesson. Show details

 Follow-up  · Reconstituted skim milk, various oils, cheap chocolate. Magnum is made for profit no for taste!! Spell check did a number on me. Should be " watery goo" not watery good. Will not be buying this anymore.

Ask the reviewer
Lee
LeeVIC51 posts
 

What happened to these ice creams? They are extremely tiny now, the chocolate is a lot thinner than it used to be, the ice cream doesn't taste creamy at all. When I say to people Australia is going backwards and they don't believe me I'll just tell them to buy some Magnum ice creams and then they'll understand what I mean. Do not pay full price… Read more

for these, even at 50% off is a stretch. They are at best worth 1c each.

Disgraceful, un-Australian company that has absolutely destroyed its flagship product for profit and greed. No doubt so that the CEO can buy his 43rd investment property. Can't even get a decent ice cream in this country anymore.

Grandpa.Ears
Grandpa.Ears82 posts
 

Here's one reason why they taste rubbishy now. From today's Fin Review ... "Look at the ingredients that go inside a Magnum, a popular line of ice-cream made by food giant Unilever, and you’ll see coconut fat features prominently."

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Ale
Ale5 posts
 

Puny stuff – So bloody small. I love magnums but this is ridiculous. The size of a BIC lighter in length. 2 or 3 bites. Nonsense Show details

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Lea
LeaNSW
 

Magnum dissatisfaction! – Streets Magnum was one of my favourite ice cream. Especially- (Almonds flavour). I usually stock up 5-10 boxes from the supermarkets when there is a promotion. I was disappointed recently, have you made the chocolate coat thiner ? It’s definitely not as thick as it was previous. I don’t enjoy it anymore ! I use to love it because the chocolate coating was thick and biting into it with the crunch was just satisfying like no other . Show details

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Lwill
LwillVIC
 

Magnum ice cream – Don’t know what happened. Ice cream is cheap, not that nice creamy white vanilla. Taste like cheap ice cream Show details

Positive reviews

Antman
AntmanVIC2 posts
 

I have just eaten a magnum euphoria. Raspberry and Lemon ice cream. This was so nice. Yes magnum do a few good ice creams but this was a impulse buy at my local shop. Highly recommend this ice cream Show details

Geegee
Geegee
 

Magnum is the king of icecreM – I love magnum ice cream. I usually don’t like vanilla ice cream at all but I love magnums it tastes like frozen cool whip on a stick!

Matt D.
Matt D.QLD
 

Fantastic product i very recommend however just one flaw – I love this product and buy it at-least once a week, magnums are my go too ice cream. However i was out road tripping enjoying a magnum classic and just at the end when you go to lick the remains off the stick, you get this woody taste in the last parts of the ice cream. Overall a great ice cream, just so disappointing to end on that woody taste almost leaves you unsatisfied. I hope this review is a help to you in future manufacturing. Thanks Show details

Negative reviews

AAA
AAA46 posts
 

Rip magnum ice not much cream... different chocolate? We are not alone noticing the bland flavour. Not shrinkflation but taste gone. No longer a magnum ... more a peashooter.. other brands more tasteless too

Donna
DonnaQLD29 posts
 

If I could give zero I would. Price has gone up and they are so small now. I'm guessing all people feel the same way. I went to buy an ice cream and all that was left in the fridge after Cyclone Alfred is Magnum and I'm going elsewhere because I'll never but a magnum again.

Not Surprised
Not SurprisedVIC3 posts
 

Stop putting profits ahead of quality – If I could give a 0 star i would. Hadn't had one for a while because it's too expensive and finally they were on sale and totally disappointing. Price gone up, ice cream is smaller. Chocolate is thinner, ice cream is no longer creamy and rich. Streets how can you ruin such a great product.

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Recent reviews

V Nguyen
V NguyenNSW2 posts
 

Quality down & price up – Smaller and more expensive. Ego is same price for a 3 pack now compared to 4 pack they no longer sell. Ice cream is now watered down and not creamy like before. It’s icy Show details

Suzanne F.
Suzanne F.QLD
 

Terrible – Disappointing. Tastes like a cheap ice block. Thin chocolate with hardly any almonds. I'd rather have quality as it's a treat that is not had often. Show details

JAB
JAB
 

Magnums will never be what they once were – Absolute garbage. They have destroyed a once incredible ice cream. Tiny, tasteless and poor quality. This is what happenes when corporate greed takes over product quality. So disappointing.

a_bella
a_bella23 posts
 

Yuk! Recipe changed, now tastes like frozen sour cream – Where has the vanilla flavour gone? What have they done? (except shink it to mini magnum size). Tastes like sour cream dipped in chocolate. Gross. Even the kids hated them - no one is touching the leftover ones. Show details

Michelle
MichelleNSW2 posts
 

Disappointed completely – I've just had a magnum choc coated pepper mint icecream and really disappointing. Can't say anything good about them, except for the fact they have been my favourite and can't believe how much they have changed!! The pepper mint was terrible, no more taste. Nothing in comparison to a lesser priced icecream at a lesser price. Show details

winesingh
winesingh7 posts
 

"Stick to the Original" farcical – "Stick to the Original" add campaign from Streets Magnum. Funny! Then sell us the "original" and not the shrunken rip-off version Streets. If you want customer loyalty, stop treating us like mugs. Talk about spin.

Anna
Anna
 

Incredibly disappointing – Ego's used to be my favourite ice cream of all time until a couple of months ago we purchased a box and I straight away noticed the different taste of chocolate. It's not like that creamy, thick milk chocolate. It literally tastes cheap. The second layer of chocolate thats usually darker, once you get past the caramel was still the same but then… Read more

the ice cream itself also was disappointing. They changed and in my opinion, completely ruined it. I can't bring myself to buy these again. Feels sad that something I enjoyed so much and grew up having is now completely ruined. We tried a different flavour tonight to see if it was just Ego's they destroyed, it sadly isn't. I won't be buying magnums again. It's so incredibly disappointing

Richard
RichardNSW8 posts
 

Recipe / taste has changed dramatically – Bought some Magnums today at Coles at Erina, and the taste has completely changed, rather the problem is that there is little or no taste to either the ice cream or the chocolate now, and the chocolate doesn't want to melt in your mouth. There were 8 of us, and just about everyone noticed the difference straight away. Premium price still, but for a cheap tasteless ice cream. Won't ever buy again. Show details

Sue W.
Sue W.2 posts
 

Not the same – I use to love magnum but today I bought one and was shocked. NOT creamy very icy and no flavour and the chocolate is thin and tasteless. Bring back that melt in your mouth creamy ice cream and velvety chocolate. You have lost us. We will never buy again. Show details

Ice Creams

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Neverlost
Neverlost8 posts
 

Tiny Overprocessed Garbage – Loaded with junk additives, gums and soy emulsifiers. Fraction of the size I remembered from years ago. How to lose your market, reformulate to a garbage filled recipe and shrink the size of your food product. Will stick with Golden North icecream from now on.. Show details

The Last Express
The Last ExpressVIC23 posts
 

What they don't tell you – They switched from Belgian chocolate about 10 reformulations ago. I don't think they have any chocolate in there at all now. Or if they do, it's so incidental that you can't taste it. As well as the warnings about containing nuts blah blah blah, they should put on a warning that says it contains no chocolate. Show details

Ashley T.
Ashley T.NSW2 posts
 

Too small now don't buy them – Size is pathetic now in the 90s they were the best, but now I can eat 1 in 2 bites and they charge more every time they down size. Show details

Bri
Bri13 posts
 

Used to be the best brand. Now homebrand icecream is better – Smaller and completely different taste and texture. Will have to find a new brand to buy from now on Show details

Andy
Andy4 posts
 

Worst recipe yet – The latest recipe has added vegetable oil, pea protein, salt, maltodextrin, erythritol and sucralose. Why? Leaves a bitter taste in my mouth, literally. Been eating these for 20 years and the quality has slowly gone down but this is the last straw.

Ms J.
Ms J.QLD6 posts
 

Garbage – Used to love the vanilla ice cream in these but it’s vile. Tastes worse than the cheap coles brand vanilla (that’s our favourite ice cream now) save your money folks. Show details

Annetty Spaghetty
Annetty Spaghetty81 posts
 

Have they shrunk in the wash? Did the choc coating machine break down? – Haven't h ad a magnum icecream for a hot minute and wow.... DISAPPOINTED Bought a box of 4 and was completely shocked when opening the box to find this once magnificent icream just a shadow of itself Was it my imagination? I decided to ask my family members ... my son grabbed one out of the box and was completely shocked in a bad way What a shame… Read more

You've lost me. I'll stick to Häagen-Dazs vanilla and caramel. More expensive but at least they're not cutting corners (yet)

Dory
DoryNSW3 posts
 

A shadow of its former self – Bought a box of Magnum minis. Had one. The ice cream not creamy. Had another. Same disappointment. Gave one to a friend to try. She agreed. Won't be buying these again. What a shame. Show details

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