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The Iconic

The Iconic

 Verifiedwww.theiconic.com.au
The Iconic
3.7

3,933 reviews

Positive vs Negative
73%27%
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Sizing ?
  • Very small
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  • Slightly small
  •  · 
  • True to size
  •  · 
  • Slightly large
  •  · 
  • Very large
Product Appearance ?As advertised · Not as advertised
3,933 reviews
5 Sharon  · Shoes exactly what I ordered and delivered really quickly. Couldn't be happier! Thank you!
5 Angela  · Brilliant service, magnificent dress and true to size, great quality and price, I couldn’t be happier, thank you The Iconic
1 dinindu r.  · Never use their Tilly bot to price match. Never got a response and had to ask to get to a real person. Then they said the product is no longer available!
5 Lou  · Excellent customer service! Resolved my mistake within minutes in a happy and helpful way.
5 Kristy S.  · Quick shipping and very simple refund process too. I often buy several sizes of the same item so I can try it on at home and refund the ones that dont fit.
5 Marnie  · Thank you to The Iconic for making the purchase and even the refund process so easy. I appreciate the ease of it all more than you know.
Frustrated
Frustrated22 posts
 

I had a store credit with iconic, I ordered multiple items and once the credit was applied it charged my card the left over. I returned several items and they refunded me in credit and would not refund the card payment they put in, despite there being enough credit to cover the cost. Why would I pay extra when I have credit. I am going to dispute with paypal.

The Iconic
The Iconic    

Hi there, Thank you for taking the time to share your… Read more (+1 reply)

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Tony
TonyNSW
  Verified

Very strict no exchange or refund policy for my item and I couldn't contact the supplier myself. I ordered a bag that was quickly delivered but it was too small for my needs. I contact them for an exchange for a bigger bag and they replied quickly stating 'I’m really sorry, but because this order was supplied by a Marketplace Seller, their… Read more

decision on the outcome is final.' They wouldn't give me the details of the supplier either. Now I'm stuck with it. So no more purchasing from The Iconic.

The Iconic
The Iconic    

Hi Tony, Thank you for taking the time to share this… Read more

Steven H.
Steven H.
 

Beware of Iconic. They take your order for goods they do not have. They send your order to a third party and then you wait and wait for goods to be shipped and then they send you order delay excuse Emails. Iconic refuse to cancel the order. Iconic is a disgrace!!!!!

The Iconic
The Iconic    

Hi Steven, Thank you for taking the time to share… Read more

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Reviews with attachments

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Vince
Vince2 posts
  Verified

This review isnt exactly for a product, rather its for customer service. Long story short, my parcel was sent to the wrong address. As a teenager, $300 going missing is a lot for me. I reached out for help and came across one of the most helpful customer service people ive ever come across. Her name was Hannah and she helped me resolve my case. … Read more ·  1

I had spoke to other people on this case and they didnt do much at all. Hannah spent time with me resolving the issue and actually resolved it. At the end of the day, $300 will come and go but because of her help, I am happy to spend that money on Iconic and to even recommend it to other people.

Thanks again to Hannah and her team for the help.

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Abbey
AbbeyVIC3 posts
  Verified

Highly recommend – Obsessed with these candles. The jewellery is actually decent. Smell is strong without being too intense. I don’t shop anywhere else. Very easy delivery process and free returns. Amazing product range. It’s very rare the iconic doesn’t have what I’m looking for. Show reply

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Sophia F.
Sophia F.NSW
 

Lacoste shoe – Great shoe, excellent fit came nice and perfect in immaculate packaging. Lots of sizes. They were the cheapest on THE ICONIC. Easy, fast and free delivery. Love the shoes. Love THE ICONIC. Show details ·  1

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Meg
MegTasmania3 posts
 

Great store! – Bought a couple pairs of shoes from here for me and my daughter. Came super quick and they had amazing sales on so the price was fantastic too. Highly recommend. Show details ·  1

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Han
Han
 

Bought Dr Martens (NZ) – When I went to a doc marten store, they didn’t have my size. Even online. So I came across this website (The iconic) and saw the shoes I wanted and they also had my size!! It was the last one in stock though so I was very lucky. So then I didn’t hesitate to buy it. A few days later, I was worried about my package because it’s been in transit for a… Read more ·  1

couple of days with no updates. I then looked at the reviews about this store and they had a lot of negative ones and also from NZ. The day after, it updated. My worry was all gone but it was supposed to arrive after that day which it didn’t. (Not the Iconic’s fault) But it arrived 3 days later and I didn’t really mind it was delayed. Overall, I am very happy about my purchase.

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Nayoh
Nayoh4 posts
 

Bought some New Balance 327s at the end of March. By the end of June, they had a hole in the toe (only worn lightly across those months). I tried to resolve this with customer service and they initially offered a $20 credit (less than 1/5 purchase price of the shoes). However, after some further communication, they have a ffereda satisfactory… Read more

resolution. If you have an issue with a product, I recommend being persistent. It’s a pity we couldn’t get on the same page straight away but I appreciate their efforts to find a solution.

The Iconic
The Iconic    

Hi Nayoh, thank you for your feedback. We're sorry to… Read more

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Pooja
Pooja
  Verified

Issue with Brooks Ghost 16 – Missing Insole & Quality Concern I received my Brooks Ghost 16 – Men’s shoes today and noticed issues immediately upon opening the package. • One shoe is missing the insole • One lace has a blue stain This purchase was intended as a wedding anniversary gift for my husband, so I am very disappointed with the quality of the product received. Show details

The Iconic
The Iconic    

Hi Pooja, Thank you for taking the time to share this… Read more

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Ivy
IvyWA2 posts
  Verified

I have received my item - order no 2226474272- a Coach leather tabby chain crossbody and I must say I am disappointed with the packaging. This was meant as a gift for my daughter's birthday and it is not unfair as a customer, to expect that it comes in a designated Coach box. There was no box, Coach or otherwise. Not even a dust-bag. It only… Read more

arrived haphazardly wrapped in a plastic wrapper. For the price of the product this is unacceptable. I would like you to send me a Coach box meant for this product. I have initially intended to add Iconic to my list of online shopping retailers but if this is the way item comes delivered, I would rather not.

The Iconic
The Iconic    

Hi there, Thank you for taking the time to pass on… Read more (+1 reply)

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Alison V.
Alison V.QLD3 posts
 

Advert has one price, as soon as you select it, it takes you to a different page and the price is $50 more.

The Iconic
The Iconic    

Hi Alison, Thanks for sharing this with us. We're so… Read more

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Flip P.
Flip P.NSW3 posts
  Verified

Very poor service regarding a poor quality product. A “linen” shirt purchased as part of a set developed large holes and disintegrated in several places in less than six months (and not many wears) and when I complained and sent pictures I was told it was “normal wear and tear” and “minor” when it is now actually unwearable. Was initially offered a quarter of the price as a credit, then nothing. A waste of money, won’t buy from the Iconic again.

The Iconic
The Iconic    

Hi Flip, Thank you for getting in touch and for… Read more (+1 reply)

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Jane D.
Jane D.VIC2 posts
 

I purchased a knitted jumper from iconic for $120 reduced down from $160. It was washed once on its own on a very gentle cycle with wool wash. It came out looking like this. I contact iconic and after two weeks 3 calls and numerous emails they offered me 10% $12... what a joke. They're becoming like any other shonky operator out there. Show details

The Iconic
The Iconic    

Hi Jane, Thank you for taking the time to pass on… Read more (+1 reply)

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Nia Jan
Nia Jan
  Verified

Yesterday I opened my new Coach bag that had been exchanged, and the chain tag just came off. I do not want a refund/exchange, because I do not want to go through the hassle again. Please check the quality of your products. Show details

The Iconic
The Iconic    

Hi Nia, Thank you for taking the time to leave this… Read more

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Tony R
Tony RQLD14 posts
 

Tried to order a Country Road belt on The Iconic website as it was on sale. It stated the discounted price of $73.01 and stated Free delivery when I clicked the delivery option box with my postcode. Went to order and they wanted to charge $8.95. No... opened the chat bot who couldn't even grasp the problem was contacted by "Febe" as a human who… Read more

looked into to it and came back in about 10 minuted to say that the minimum order for Free Delivery is $75.oo and that I should just buy something extra to get the Free Delivery. I sent her screen shots showing nowhere did it say 'Minimum order $75' She said someone would get back to me in a couple of days. This is crazy and outright Fraud. If something is free It;s Free. Update: Had a reply from [Name Removed] in the Iconic escalation team who apologised that the purchase page was confusing but not prepared to do anything about the delivery charge even though it's only $2 short of their(now revealed) minimum order for free shipping. It's a shame as I really wanted this belt. No order for anything from me, my family, friends and followers for The ICONIC.

Tony R
Tony R   

Had a response from Iconic. They'll now sell it to me with free postage. I ask you.. should I buy… Read more (+1 reply)

Latest follow-ups

Harringtonej
HarringtonejQLD4 posts
  Verified

Awful customer service - 3 weeks since the item was returned and no refund. Keep receiving holding pattern replies from customer service and offering credit notes but won’t acknowledge providing a refund even though it was posted back less than 24… Read more

hours after receiving it. Called customer service they said they’d have it sorted by COB and would email or call me to confirm refund - never happened. A waste of time even calling for support !!! They are now claiming it has a mark on it? So I received a faulty item by what they are telling me and still won’t refund - over $500! Avoid avoid avoid ! PayPal dispute has been lodged. A loyal customer for YEARS and this is how they treat people - what a disgrace!

 Follow-up  · Customer service were so rude, couldn’t provide answers ended up not be refunded for 4 weeks. As a place if regularly shop - I’m too disheartened to go back

The Iconic
The Iconic    

Hi there, Thank you for taking the time to share this… Read more (+1 reply)

Amelia
AmeliaSouth Australia7 posts
 

Gone way downhill! Getting to the point where I don’t think I can actually shop with them anymore. Returns are getting ridiculously slow and, most frustratingly, full of mistakes. I have to contact multiple times pretty much every single time now to… Read more

get refunds correctly issued because items are being missed by their team. I’ve been told return packages haven’t arrived yet, only to find out from Aus Post that they have been delivered. Customer service is no longer as friendly and quick to fix issues. If things continue this way then I predict this site will go the way of ASOS in the future, and stop being as relevant and useful.

 Follow-up  · Follow up: I recommend phoning customer service to get your issue sorted (and I say this as someone usually vehemently opposed to phone calls!). Unfortunately no compensation offered (Iconic used to offer a $10 credit when they occasionally messed up), but finally got all missing returns refunded after weeks of waiting. Phone customer service were friendlier and much more helpful than online chat who never got back to me.

The Iconic
The Iconic    

Hi Amelia, Thank you for sharing your feedback with us… Read more

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SAHAR A.
SAHAR A.VIC
 

I had a very disappointing experience shopping on THE ICONIC website. I purchased multiple items, including the AERE Sutton Merino Wool Jumper, which I had high hopes for. Unfortunately, after only five or six wears, the jumper began to show clear… Read more

signs of fabric deterioration. The material lost its structure and looked worn out — as if I had owned it for years. This level of quality is unacceptable, especially considering the price and the brand's claimed standards.

In addition to the product issues, my experience with the return process was equally frustrating. I lodged a return request, and although I understand that returns take time, the communication from customer service has been incredibly poor. I received no clear updates, and the process lacked transparency. Even after following up, I felt like I was left in the dark, which made the entire situation even more stressful.

To make matters worse, the other two items I purchased were also of poor quality. I genuinely expected a much better experience from a retailer like THE ICONIC. Unfortunately, based on this experience, I won’t be purchasing from them again and wouldn’t recommend them to others. I hope they take customer feedback more seriously and work on improving both product quality and support.

 Follow-up  · I contacted customer service during the return process, and they were extremely helpful. They guided me through the steps and advised me to return the item, which I did without any issues. In the end, I received a full refund promptly. I would like to see improvements in product quality control to ensure consistency, as well as maintaining the excellent level of customer support I experienced.

The Iconic
The Iconic    

Hi Sahar, Thank you for sharing this experience with… Read more

Recent reviews

Maze
MazeSA6 posts
 

Great work on the new quick exchange system team! As soon as my return was logged at the post office in SA, the exchange item was sent from Sydney! Love this!! I’ve been with Iconic for over 10 years and am very happy to shop there. Orders are dispatched in good time, tracking is easy, as are returns, in my experience. Any issues I have had have always been resolved to my satisfaction. Show reply

Jax
Jax3 posts
 

Case number: 2784901 I have tried every thing in my power to not write this review, but I have officially run out of patience. As someone that has worked in customer service for a long time, and for a company of this size and net profits - they work at a snails pace and with no understanding of how customer service works. They have what seems… Read more

like their whole customer service team working offshore to save money, and not one single person could take responsibility for my case. So much so, that even after I was finally able to receive a return parcel for my proven faulty item (took one week to receive any contact at all), that when my parcel went missing, I had to follow it up weeks later will no clear outcome of receiving my refund 3 weeks after the date. Clearly, this is where The Iconic is able to make back some of their profit margin by not having an efficient customer support process or staff that are able to know when to escalate issues back to onshore staff (if they have any at all). Their system is so broken, AI generated and offshore heavy, that I would be shocked if they respond to this of follow it up at all. This is the future of retail! They hope the pass you off to another agent in hoping you just give up in defeat. Where is my refund??? I will be escalating this further as you have failed your Australian Consumer Law obligations.

The Iconic
The Iconic    

Hi Jax, Thank you for taking the time to share this… Read more (+2 replies)

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NIck
NIckVIC
  Verified

The customer service at THE ICONIC is genuinely A+. The team helped me navigate a warranty issue that involved a third‑party brand who didn’t seem interested in supporting their customers or building loyalty. Throughout the process, the staff at THE ICONIC stayed positive, upbeat, and incredibly helpful. They made the experience easy and even… Read more ·  1

enjoyable, and ultimately delivered a great outcome for me. I really appreciated their professionalism and the fun, friendly way they handled everything.

Michelle
MichelleQLD7 posts
  Verified

This is not the first purchase I've made from The Iconic but I thought this time I'd do a review! I find their filling of orders, how accurate and true to what is advertised the products are and how quickly things arrive! Show details ·  1

Tracey
TraceyTAS3 posts
 

I paid extra for express post, but the item did not arrive on time. I then had to return the item as the sizing information they gave me was incorrect, They say 3 to 6 days to process a refund but it has been over two weeks and when contacted they just told me we are busy you will just have to wait. Show details

The Iconic
The Iconic    

Hi Tracey, Thank you for taking the time to share this… Read more (+2 replies)

Kasia M
Kasia MSA7 posts
  Verified

Extremely disappointed. I have shopped with iconic extensively over the years. This time, they delivered faulty products. Accepted that this was their fault, and agreed to a refund. I send back the products as instructed. Now, 17 days after they received back their products, they have not issued a refund. I have followed up twice and am now lodging a PayPal dispute. Think twice before shopping. This brand is no longer trustworthy. Show details

The Iconic
The Iconic    

Hi Kasia, Thank you for taking the time to leave this… Read more (+1 reply)

Jads
JadsVIC5 posts
  Verified

Ordered during Black Friday sales. Ended up finding same items in store for cheaper so returned all stock that I purchased. 4 items in total retuned, I received 3 email notification when my items came back to iconic. 2 different orders and returned two items in each order. I was notified that only 3 item returned. I have sent multiple messages to iconic with no response. Very disappointing.

The Iconic
The Iconic    

Hi Jads, Thank you for taking the time to share your… Read more

Stylish1
Stylish1NSW21 posts
  Verified

Fast delivery and free return of items for a full refund. Great service, I’ve been shopping with them for years. Make sure that you are careful with packaging when it arrives as you will need this in the same condition if you need to return your item/s. I can’t fault their service. Show reply

Lexxi
LexxiNSW6 posts
  Verified

I purchased five bracelets and only four came with a gift box and the fifth in a small plastic bag. There was no issue with the actual bracelets. I contacted The Iconic and was advised that a gift box is only included if specified in the product details in the website. This is incorrect as a gift box was not specified for any of the bracelets I… Read more

purchased.

Please check with The Iconic before making any jewelry purchase if you do not want to receive it in a small plastic bag.

The Iconic
The Iconic    

Hi Lexxi, Thank you for taking the time to share this… Read more (+1 reply)

Heather
HeatherNSW3 posts
 

Hate iconic. Was a few days outside 30d cooling period and they just say no cannot help you. I ordered early as it took 2 weeks to get previous package and didn’t want to be late for my daughter’s birthday. Oh well never again. They don’t care about customers. Have spent over $1k in last year with them but never again. All I wanted was to exchange size.

The Iconic
The Iconic    

Hi Heather, Thank you for taking the time to share… Read more

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