The Life Coaching College

Marketing Blueprint Workshop - Jim Cocks is an energetic presenter and makes learning fun. The use of AI tools now brings a whole new level to how quickly marketing can be done. Even so, I would have liked this program to be delivered over a few sessions, allowing time to complete the worksheets in between. Show reply

After completing my ICF certification through The Life Coaching College (TLCC), I feel compelled to share an honest account of my experience having enrolled in the Diploma of Life Coaching. While there are many glowing 5-star reviews here, I believe it's important to provide a more nuanced perspective that reflects the full spectrum of student… Read more

experiences, especially since I know from my personal conversations with other students, who have sadly given up on the course, that I am definitely not the only one who has had this experience. I have also provided concrete constructive feedback about the training and voiced my concerns on several occasions directly to TLCC, none of which were ever acknowledged or addressed.

I enrolled in TLCC primarily because I wanted in-person training and was seeking community and human connection after leaving my corporate career. The journey to ICF certification took me 2.5 years, which was longer than expected due to various factors including life changes and program-related challenges that left me just emotionally exhausted and discouraged.

What worked well: The self-paced online training provided a decent starting point when I was new to coaching. Some techniques were genuinely useful and interesting. The coach marketing training with [Name Removed] offered valuable insights, though it does come with upsells to his own programs. The done-for-you coaching session scripts provided helpful structure during my transition period. Using scripts initially gave me confidence as a new coach, and I was able to adapt some safe NLP techniques for guided meditations. Being in a classroom with peers my age was encouraging. I appreciated the opportunity to meet other coaches, both virtually and face-to-face, and some individual connections I made were genuinely valuable. Most importantly, I eventually did achieve my ICF certification, which was my primary goal.

However, I have significant concerns about the program. The classroom reality was that many students weren't fully committed to coaching due to other work or life commitments, making it difficult to form practice partnerships and accountability relationships. Paired coaching arrangements failed because partners couldn't complete required sessions. That's not TLCC's fault but it is a reality of their training experience.

The educational methodology was particularly problematic. The classroom setup and teaching style felt reminiscent of primary school rather than adult professional development. Particularly in the NLP course with [Name Removed], teaching methods were challenging for neurodivergent learners like myself (I have ADHD), with an excruciatingly slow pace and students required to read long passages aloud from manuals. There was patronising treatment of students who appeared inattentive, and the delivery style was not conducive to effective adult learning.

The constant upselling was concerning. Every multi-day class featured "meditations" on the final day that put students in suggestible states, followed immediately by sales pitches for higher-tier programs. Students who purchased upgrades were overtly celebrated for their decision to “invest in themselves”, creating peer pressure.

Proactive support and follow-through were lacking. ICF certification felt like a "dangled carrot" with minimal support for completion unless you paid for their new Level 2 program. Unless you upgrade, you’re on your own. Some students also remain as "crew" for years without appearing to make any progress in their own coaching businesses or certification. I would honestly wonder what the actual success rate is of students completing ICF certification, as this is one of their key selling points.

Most troubling was the mandatory 7-day NLP training taught by [Name Removed], which was required for ICF certification even when pursuing the external portfolio pathway. The content contradicted ICF ethical guidelines and had little relevance to professional coaching. Students weren't adequately informed about the psychological interventions they'd experience, creating high risk of re-traumatisation due to lack of proper facilitation skills and empathy by the trainer. I felt coerced into working with emotions that I wasn’t ready to work with in a psychologically unsafe context in order to complete the course which would allow me to finally pursue ICF certification. My request to sit out of problematic exercises, choose a way that I considered safer for my own mental wellbeing, or even choose people to that I felt safe to work with, were shut down. The only choice I was given was to follow the trainer's orders or not complete the diploma, which was a requirement for ICF certification. I consider this coercive. The course included unsubstantiated pseudoscientific claims and proprietary "Matrix Therapy" techniques lacking empirical evidence and leading students to believe they were being trained in "therapy".

Other manipulative practices included teaching students to use NLP sales techniques on their future clients, conducting psychological interventions on students by other untrained students without knowledge of clinical histories, and using hypnotic states for sales purposes rather than genuine educational benefit.

While I ultimately achieved my goal of ICF certification, the journey was unnecessarily difficult and at times ethically concerning. TLCC does provide some value, particularly for complete beginners who need structure and basic coaching concepts. However, prospective students should be aware of the significant time and financial investment required beyond the initial program, the mandatory NLP component that may not align with your coaching philosophy or comfort level, the constant sales pressure and expectation to continue upgrading, and the outdated educational approach that may not suit all learning styles.

Based on my experience I would suggest to anyone considering TLCC, to research alternative ICF-accredited programs that may offer more direct paths to certification, to be prepared to say no to upsells if you choose to proceed, to understand the full financial commitment upfront, to consider your learning style - if you need interactive, adult-focused education, this may not be the best fit - and to be aware of the mandatory NLP requirement and what it entails. For those with trauma histories or who are neurodivergent, I would particularly recommend exploring other options that prioritise psychological safety and inclusive learning environments.

I'm sharing this review not to discourage anyone from pursuing coaching education, but to provide a more complete picture of what the TLCC experience can entail. Every student's journey is different, and some may find great value in this program. I hope that my experience helps prospective students to make an informed decision.

The ultimate coaching experience – I have been part of the Life Coaching College for 4 years and it has shaped the person I am today. I have loved being a Student and a Crew Member for the last 4 years. I had my first training in NLP Practitioner in February 2021, completed my Diploma in Life Coaching where I felt I knew enough to be dangerous. I signed up to become a Master… Read more ·  1

Practitioner in 2022 and that is when the true transformation happened.

This course is so much more than coaching, it is training in how to make humans better, it is training in how to make me a better person, parent, partner, a more patient daughter, a better classmate but it also gave me the skills to give that same experience to my clients.

If you are thinking about becoming a coach this course covers all the bases, it covers whatever might come up with a client. If you are doing corporate coaching and family come up, you will know how to handle it. If you are a health coach and career comes up, you will be equipped to handle it.

TLCC have transformed my life, the training for me has been priceless and trust me when I say it is hard for me to part with money. I can't even easily explain in words how you have changed my life, it is more of a feeling. Feelings of peace, calm, gratitude, contentedness but also drive a determination.

I have recently completed NLP Trainers Training, and it was the most extraordinary experience I have ever had.

I came home and did my journaling, capturing my reflection thoughts about the training and the experience. I express my heartfelt gratitude TLCC and NLP Master Trainer - Sonya Furlong for providing this amazing, harmonious journey throughout the training. I thank you all for this wonderful journey. I would like to share my genuine words about the… Read more

experience of NLP Practitioner. Thank you for the transparency, clarity and generosity. I enrolled in the Master Practitioner of Life Coaching and NLP Practitioner Course with TLCC because I wanted to experience a face-to-face NLP Practitioner Training Curriculum and gain a deeper understanding of Neuro-Linguistic Programming through practical learning and application. Throughout this training, I learned and experienced a vast amount of valuable information. The curriculum was exceptionally well designed and logically structured. The trainer delivered the content in a way that made even complex concepts easy to understand by breaking them down into detailed, step-by-step procedures. This approach made the entire learning process quick, practical, and enjoyable, allowing me to participate in and practice many different exercises throughout the course. One of the things I appreciated most was the harmony and flow that I experienced throughout the training. Every exercise seemed to have its own breakthrough moment, helping me discover the difference between the map and reality, both in understanding the world and understanding myself. The most powerful breakthroughs for me were the Modalities, Meta Model, Milton Model, and SMART Goals. These concepts provided incredible clarity, insight, and understanding. I gained wisdom, intelligence, and a new perspective on how communication, thinking patterns, and personal development operate. The trainer has designed and delivered the curriculum with outstanding structure, quality, and practical examples. The course was not only focused on theory but also provided practical frameworks that could be applied to personal development, coaching, communication, and business program design. Students came from different professional & experiences backgrounds, yet everyone was able to learn and experience the course quickly and effectively because of the training clear presentation style and well-structured learning process. Throughout the course, I was able to complete and understand all exercises and tasks with confidence and accuracy due to the trainer's continuous support, guidance, and encouragement. I would like to express my profound gratitude and respect to the trainer for providing this wonderful opportunity to gain new perspectives, insights, wisdom, resources, and learning experiences. This course has been a valuable investment in both my personal and professional development. One of the biggest lessons I learned about myself began at the start of the course with the Representational Systems and Modalities. However, my greatest personal breakthrough came at the end of the course during the SMART Goal exercise, particularly the concept of “Rewarding Yourself.” At the beginning of the course, you asked us to introduce ourselves and explain who we were and what we wanted to learn from the training. During my introduction, I shared an important realization: when I was successful, I never stopped to reward myself or fully acknowledge my achievements. I was always focused on performing at my highest potential and moving toward the next goal. Interestingly, when I faced challenges later in life, I naturally learned how to dissociate from pain and difficulties through journaling and self-reflection, helping me maintain energy, momentum and continue moving toward success. However, I realized I had never taken even one second to dissociate from my achievements in order to observe, appreciate, celebrate, and learn from my own success. On the final day of the course, during the SMART Goal exercise, I was surprised and deeply moved to discover that Reward and Celebration were essential components of the SMART Goal process. In that moment, everything became clear. I understood why I had often experienced unnecessary pain, pressure, and struggle despite achieving significant success. I had been taking my wisdom, achievements, and capabilities for granted instead of acknowledging and celebrating them. My final breakthrough from this course can be summarized in one simple statement. “I’M SMART.” I finally recognized and appreciated the intelligence, wisdom, resilience, and potential that had always been there. What amazes me most is how this course begins with a simple reflective question: Who are you, and why are you here? From that very first moment, you expertly guided the class through a transformational journey toward SMART Goals, creating countless opportunities for learning, insight, and breakthrough discoveries along the way. This course was delivered with exceptional flow, harmony, efficiency, effectiveness, professionalism, and care. Thank you for personal & professional growth and development, and greater self-awareness. ❤️ Thank you Sonya and special thanks to all crew members and especially Tamica and Vaneesa for bringing great ethical form of guidance.❤️❤️❤️❤️❤️ Sudharshini.

I started my journey with TLCC in April this year. I am extremely grateful to have been able to learn so much, and meet so many amazing people. The courses have been absolutely fantastic with the NLP course being an absolute standout. Thank you Doc and the team.

This past week I was enrolled in NLP and Matrix Therapy at The Life Coaching College in Melbourne. Walking into the room I had very little idea of what either were, beyond high level concepts. Through the facilitator's specialised knowledge, extensive experience and warm, nurturing presence, I was able to gain a far deeper knowledge and working… Read more

understanding of the various concepts, practices, and history of NLP and Matrix Therapy.

Apart from my intellectual enjoyment of the topics, I also had a profoundly life altering experience of some of the procedures, specifically resource anchoring, clearing limiting beliefs (self sabotage), and "Likes to Dislikes" (block chocolate to congealed, cold gravy).

Internally, I now am free from the self sabotage patterns of my past, my constant desire to binge block chocolate, and I have easy access to confidence, gratitude, growth, joy, and self-love through the resource anchor.

Externally, I am now far more confident in my ability to coach and guide clients to meaningful, lasting change. The skills I have learnt over the past 7-days will greatly increase my impact within the TGD and women's communities.

Thank you DJ for an incredible 3 day Practitioner Conscious Hypnosis course. The course helped me become more aware of the beliefs and patterns that have been influencing my life and showed me that change is possible. I walked away with practical tools, a different perspective, and a greater understanding of myself. It was a powerful experience and one I would highly recommend.

Such a great collage. DJ was absolutely a-mazing... so much experience and knowledge to share, all the whole making it super fun. Thanks DJ, Kate and Tim for a great weekend!

It has a been a cool and fun experience learning from TLCC I was quite satisfied with how easy it is to navigate the different courses and each one is thoroughly enjoyable and informative.

Worked with Jim on the Marketing Blueprint and was almost embarrassed to realise how many logical steps I was missing in creating a program that has simple, easily explained outcomes. This will be, in my opinion, the most important tool of all the study I’ve conducted. Jim was concise but patient, and did an exceptional job working with a large… Read more

class. I’m very excited to apply it to my program and connect with my clients in a clearer and more productive way.

Jim is an absolute legend. What I particularly like is that he’s completely up to speed with the latest in Ai and marketing, sharing strategic insights into how to effectively grow your coaching business in the modern world.

The course content was very similar to personal reading I had undertaken and the manual felt a bit like it had been cut and paste from excellent books published on self development and awareness. I feel overall the material was well delivered but views were expressed that were in conflict with other courses delivered by the college. Show details ·  1

Can not recommend more highly as it was an amazing experience and really blew my mind. The trainers were wonderful and the atmosphere was incredible. Made lots of amazing friendships as well

The Master Hypnosis course has enabled me to move another step toward to helping me become more so I can give, serve and make a difference in peoples lives. I decided from the hypnosis three day course to upgrade so I could upgrade myself and reschedule others to be the same and focus on my passion by coaching the little ones in life so they too as they grow teach others to do the same. Hope I make sense Liv Show reply

I had an incredible experience learning from DeeJay Jackson. His approach to hypnosis is both practical and deeply transformative. He has a unique ability to simplify complex concepts and make them easy to understand and apply in real life. What stood out most was how engaging and supportive the training environment was. I didn’t just gain… Read more

knowledge, I gained confidence, clarity, and tools that I can use both personally and professionally.

DeeJay brings a powerful presence and genuine passion to his work, and you can feel that he truly cares about helping people grow and succeed. If you’re looking to expand your mindset, develop real coaching skills, or explore hypnosis in a grounded and effective way, I highly recommend his programs.

Enjoyed the online Marketing Blueprint especially the connection to humanity but also embracing the new technology available to help navigate building programs and business. So much amazing AI blew my mind and had a great AHHH HHAA moment

New Marketing Blueprint Online Workshop with Jim was absolutely amazing. New tools including AI give so much more possibilities to speed up the processes to build successful coaching business and to grow in better understanding of your coaching niche. I had lots of insights today, the energy of the presenter and the crew was great. All my… Read more

questions have been answered. Having all that information and tools on finding your perfect client, making an offer and developing your niche should definitely take you on your next level in your coaching journey.

The Coach Marketing Blueprint Training delivered by Jim was incredibly valuable. I’ve created so many wonderful marketing products, from the AI’s that Jim has provided us. Incredibly engaging, lots of fun - I highly recommend if you’re wanting to learn how to grow your business!

The Marketing Blueprint training with Jim was absolutely amazing filled with so much knowledge and it was also filled with amazing AI integration. Loved using the AI tools that Jim shared with us and designing multiple things for my own business. You are a genuine Jim. Thank you so much ☺️

Just completed Marketing Blueprint Online Workshop combined with AI with Jim and it was very helpful and informative. AI usage made completing some exercises more specific, accurate and easy. I created my marketing offer letter in 5 minutes. It was a fun and engaging workshop too

Magnificent Hypnosis course. Such a wonderful opportunity to learn about the human brain and how we can build that bridge between the subconscious and conscious mind. Im excited to start helping others.

Hypnosis - almost done, day three, of Conscious Hypnosis coaching. Loved the set up and structure for three days, and all the practical experience in the first two days. This is money well spent. Great interaction from both DJ and Jo Jo. Do it, you won’t regret it.