Give it a miss. Won't buy until they listen to customers feedback. Your Money Talks
Loved Shredded Wheat in Canada (Nabisco) Uncle Tobys is well over priced here in Perth @ $5. Ridiculous. No wonder its hard to find. Nobody buys at that price. Reduced quantity & increased price. Just like Cad-ury Chocolate. The mini wheats version would be great without sugar. Where are they available?
I was raised on Shredded Wheat ,most breakfast being the Canadian product ,breakfast for ME for near on 70 yrs .Tried two boxes of this rubbish from the UK and as such wont buy anymore .
Closest thing to cardboard I've eaten . I don't see anybody praising the New Look, New Tasting Shreaded !
Not as good as before but still good
Why is it that a good breakfast which is just wheat and no sugar has to be expensive. Just 270 grams for 5 bucks you feel like you are paying for air. Would buy Mini wheats but they add sugar. It seems they market them for kids. Why not let people add their own sugar.
I concur that Shredded Wheat is a bit different to before but it still hits the spot.
horrible new packaging
After buying and eating these for years I recently bought some for the first time in a few months and wasn't happy when I opened the box to find new packaging of them , although they seem to be smaller , might be mistaken i hate the new packaging so much I wont buy them again they are awkward to undo to tightly packaged and have definitely made it harder to unwrap. Although this may seem petty to you I will not be buying them again unless you revert to the old way . thx had my rant ....... cheers from Mr severely disappointed
Not as advertised, and less convenient. Bit stale, poor packaging procedures. I used to eat three.
Well, understandably the taste and colouration has changed due to the switchover from Canadian to British wheat--however, that's no excuse for my still-fresh-after-being-imported-to-Australia Shredded Wheat to suddenly become stale after the switchover. I'm wondering if this has something to do with the fact that Shredded Wheat was packaged LOOSELY in brown paper packages, three per package, whereas now they are packed VERY TIGHTLY into white, inked paper. I mean, even the texture has changed; there's less crunch.
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What have they done to Shredded Wheat they are absolutely vile left a terrible taste in my mouth very disappointed with them especially when i have eaten them for over 60 years yes 3 a day but never again. So goodbye Mr Shreddy unless you return to your proper and original taste.
Been eating shredded wheat from late 1970's in UK and late 1990's in Australia. Don't fix it, if it
Several months ago I noticed the biscuits are packed in two's now - OK I thought no problem - it may be the most popular serve. Then I opened the pack and my jaw dropped - the biscuits where not the same - slight shine, more compact. OK I thought - poured the milk, waited a minute and hooked in. Umm, this tastes nothing like my cereal! The beautiful wheaty texture and after taste was no longer there. Bland, fake!
Didn't you learn watching Cadbury's try to change to palm oil ? Crickey - sort it out - I'm outta here!
Hey honey, I shrunk the cereal!
I don't have an earlier version to compare, but have my Shredded Wheat biscuits shrunk? We used to have them sent over from England before they became available in Australia. I'm sure they were bigger not only in the olden days, but a few months ago. Perhaps they think we won't notice the shrinkage if they change the packaging. News flash, folks, I won't eat more if you make them smaller.
Once again an example of cost cutting executives who do not understand the market.
The changes made to Shredded Wheat by Uncle Toby's have put many people off buying what used to be their favorite breakfast cereal. I have eaten Shredded Wheats for most of my life, 75 years, the taste of the NEW biscuit is absolutely disgusting, the colour looks like, well words fail me. my wife and I have tried them three times and have given up. Until the very unlikely return to the original biscuit formula I am one of many who will no longer buy this product. My wife has thrown out the remainder of the packet and as pensioners wasting food is not something we do lightly. Another lost customer.
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Questions & Answers
why has shredded wheat changed. for years we've been eating the original biscuit but the last box I bought is darker and smaller & doesn't taste as nice.
Because even though the new box says 'recipe since 1893' they are now a product imported from the UK. They were formerly imported from Canada. I agree, the current biscuits are inedible.
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