Vogel’s Ultra Bran

Where has irt gone and WHY ?? – Have been searching our ,local supermarkets for months to no avail. Why is this Ultra Bran cereal no longer on the shelves here in Central Victoria...OR if it is WHERE??

Still mourning its withdrawal from sale :( – Our family still mourn the withdrawal of this cereal. As well as a great addition to muesli, a handful satisfied biscuit urges and helped maintain a healthy diet. Best tasting bran ever!

Looked every where great Summer cereal – Went to all the supermarkets to buy only to find it no where. Very dissapointed Vogel's have eaten it for years. Oats a little too heavy for summer. Please continue to produce this product be different to the rest of the commericial brands of sugary breakfast cereal with no fibre.

Please bring this back thru other outlets like health food stores – This is the only cereal I have ever liked and it is so healthy. Please bring it back. It is delicious.

For those with WHEAT allergies this WAS the ideal substitution for a bran based cereal – Very disappointed that this item appears to have been withdrawn from the market without consultation or advice to what must be the many people all over Australia with allergy to wheat. I managed to snaffle the last supply one one supermarket in Victoria - all dated to December 2016 as the ''use by'' date. Have fond nothing beyond that and none in other supermarkets in regional Victoria.

My everyday go to for breakfast with my meusli until now – Vogels please consider sales through health food outlets and start making Ultra Bran again. It is the best bran I have tried.

Ultra Bran is the best cereal! – Let's have a huge petition to bring back this wonderful cereal! Why does Vogel's do this to us? Many years ago they discontinued that lovely little chunky Vogelbread loaf - and now this! Listen to your customers, Mr Vogel!

Can't live without – Please vogal linseed bran bring this much loved and missed breakfast cereal back. There does not appear to be any other similar product substitute.

Vogels Ultra Bran – Please bring it back .... I need you! I have searched in all supermarkets to no avail. It gives me the best start to my day.

This is the only product of its type on the market that I can eat – This product is excellent. There is no substitute. I cannot find it in any supermarket and if it has been discontinued, please bring it back.

Best cereal ever! – Please bring this back Vogel's! Life is just not the same without it! It gives me the best start to the day i can have. June 5th 2018 Update: A good substitute for Vogel's Ultra Bran I wrote the initial review on the demise of Vogel's Ultra Bran because Keloggs took over Vogel's and discontinued the product forcing people to choose their… Read more

Allbran. I don't like Allbran. It goes mushy. The best alternative i have found are BRAN STRAWS from the bulk foods supplier called THE SOURCE. They are delicious. I am fortunate to live close to a shop in Lane Cove, Sydney.

Best cereal by far ! – No more Ultra Bran on the shelves, it distresses me heaps - not good enough, bring it back it's an excellent product.

Voge'ls Ultra Brand – Very disappointing to learn,that Ultra bran is no longer available. I also have searched for a breakfast cereal low in sugar,all to no avail, today I have bought Vita Brits.

Bring it back – The only cereal that I can eat that does not upset my stomach, please please bring it back there is no substitute

Please bring it back - can't live without it – I've been searching the shelves of all supermarkets in the Sunraysia area and it seems this wonderful cereal has been discontinued. There is no substitute for the quality of this bran - please bring it back.

mystified – Such a superior product, best bran sticks around, and somehow decision was made to discontinue, I'm mystified and cannot understand the rational for this. Can someone explain??

WHY? – Please bring it back. Please resume production. Please listen to the consumers. Please remember that people want less sugary cereals.

Can't live without it – I've been looking for it everywhere. Why would it be discontinued? Please start making it again. All other bran products are so inferior.

Vowels ultra Bran – We have been searching super markets for months for this product only to find it has been discontinued. Very disappointed with Kellogs if this is the reason. Bring it back!

Very unhappy – Have been searching supermarkets for weeks for this wonderful product which I have been using for many years. Came on line to see whether I could buy it somewhere and am so disappointed to read that it has been discontinued. Kellogs what have you done? Bring back Vogel Soy and Linseed Ultra Bran ...............please.

Disgusted Vogel soya and linseed bran not available now! – No sickly alternatives! Vogel ultra bran provided us with the healthiest cereal on supermarket shelves and we want it back!

Ultra Bran physically gone but still present in cyberland ! – Yet another in mourning about the demise of Vogel's Ultra Bran. Asked at the two big stores in Australia but no-one seemed to know why it was not on shelf - they suggested packaging changes. Only recently phoned Vogel's to hear confirmation that it was discontinued months ago. (New owner from 2008 Kelloggs has now killed off this once successful… Read more

product.)

Surprisingly, Ultra Bran is still "promoted" on Vogel's Australian website as a current product, as recently as May 2016. At least I can gaze at the product photo and remember the good times. Not listed on NZ website.

Have swapped to psyllium husks (BonVit , Metamucil ... ) to get my morning low sugar fibre fix.

Vogels Ultra Bran killed off by Kellogs – Kellogs purchased Specialty Cereals, the maker of Vogels Ultra Bran and, surprise, surprise, it is now no longer available. Can only find Kellogs sugary alternative.

Missing in Action – I too am appalled to find that a great product that I have been buying for years and years as an ingredient for home made muesli has been discontinued. The supermarket shelves are now fuller than ever with rubbishy sugary confections masquerading as breakfast cereals. Very disappointing, Vogel's  Show reply

Horrified – I have been searching lately for my beloved soy and linseed bran I have used for years. It first disappeared from Woolworths shelves and now from Coles. We are corrently in the country in our caravan and I intended to search every supermarket we passed! However, I just read these reviews and was HORRIFIED to learn production has been… Read more

discontinued. I agree with the comment that it was always in places on shelves that made it hard to find. I just don't know what I will use as a substitute. I have made my own muesli for decades, with oats and Vogel's bran. Nothing else will do. The others are like chaff.

PLEASE, reconsider, Vogel's!!!

Superior product disappears from the shelves! – Vogel’s Ultra Bran, we considered the superior product in taste, crunch, and low in sugar available in the ‘bran’ options on the supermarket shelves. It was assigned to the most out of the way placements in the ‘cereal’ lineup, making it a challenge to purchase. However, we loved this product and continued to seek it out over the years. In recent… Read more

months, we found it increasingly difficult to find until the product simply disappeared from all our major and independent supermarket shelves. I too rang the customer service line only to find that Vogel has ceased production of this product, apparently due to low sales. How we wish the company responsible had been able to market this product more successfully, as we are simply left bemused, as a staple in our household, Vogel’s Ultra Bran disappears, while what we regard as inferior products line the shelves in abundance.

Best. Bran. Cereal. EVER – I am absolutely having a mini melt-down as I phoned Vogel's this afternoon, to be told that they discontinued this excellent product in February. This is a 5 out of 5 health star rated product ... Crunchy, tasty, and low in sugar - much more so than Kellogg's Bran. Incredibly, it has been replaced with a sugar-laden, 3 out of 5 star health rated muesli. Are you serious about your health focused brand, Vogel's? You just lost a customer, sadly.

Perfect Cereal – I too am having trouble finding the Ultra Bran cereal, I have eaten it for years and just love it and so does my body. I wish more supermarkets would stock it. I always have to search for it.........

Ultra Bran – I am glad I am not the only person having to search for the bran. I have been using it for years and I have to search for it. I refuse to use anything else on my cerel. Is it not being made anymore. Sheila (Sydney)

Where has it gone? – I hope they haven't stopped making it, it's so much better than the other brans - which probably all come out of the same place.

Can't find ultra bran – Aren't people interested in being healthy, or isn't there enough profit in it for the big super markets to stock this wonderful product. I have looked in so many of the big super markets and to no avail. I simply refuse to eat any of the other brands of bran, that are no better than chook feed.

Can't find the product – Vogel's Ultra Bran Soy & Linseed is something I eat for breakfast most mornings. My problem now is that I cannot find this product of the supermarket shelves. I finally found it in a suburb IGA but wondered why the other supermarkets are not having it on their shelves.

Good – This is a pretty low GI brand of cereal and if you need to boost your fibre intake then it is a good place to start. My only complaint with this cereal is that it is pretty bland to taste and you really need to add something to it like a banana to make it tasty. Great way to up your intake of bran and healthy fibre. This cereal is more expensive… Read more

than a lot of cereals but it does have a good fibre level to it. It is also quite plain tasting so you really need to add something to it.

Excellent – one of the easiest ways to eat bran. it tastes good either with fruit, mixed with other cereal or on its own. i even like eating it dry as a snack. its not hard or like straw, unlike some other brans. And it truly does keep you regular. its a little bit expensive but now its the only bran that i buy. mix it with toasted muesli, a bit of honey and milk and keeps you full until lunch time. love it tastes good and keeps you regular bit expensive