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 AI reviews summary 

Pros
Customer support: Reviewers frequently highlight the support team as helpful, polite, and efficient at resolving order issues.
Promotions and perks: Many customers appreciate the range of sales, complimentary samples, loyalty rewards, and included treats.
Product range: The selection covers a wide variety of popular beauty, skincare, and hair care brands in one place.
Verdict

Adore Beauty generally maintains a strong reputation, driven by a wide product selection, frequent promotional perks, and a responsive customer service team that handles issues effectively. While a subset of reviewers note challenges regarding delivery timeframes, courier reliability, and limitations on loyalty vouchers, overall sentiment remains largely positive.

1,315 reviews
5  Didi  · Great, friendly service. Awesome products and helpul customer service team
5  Jac R  · Amazing customer service from Adore I had a small glitch in the system, however my concerns were quickly assessed and actioned. Very happy customer
5  Bronwyn Joy  · Helpful and fast with a response and solution to my problem!
5  Sylvie  · Excellent customer service - prompt and clearly value their customers. Thank you
5  Bridget E  · Great service. Went out of the way to expedite my order due to last minute unplanned travel. Good prices and wide range. Super service all round.
5  Kristy R.  · Amazing customer service after an issue with an Aesop bottle! Absolutely first class highly recommend.
Shannon
Shannon
 

I had a wonderful experience with the service team. I needed to update my order details. They dealt with the request quickly and with kindness. Highly recommend shopping with them. Show reply

Ask the reviewer
Jacqui
Jacqui
 

I contacted adore beauty after the free item I thought I added to my cart wasn’t there in my confirmation email. Customer service (Jin) immediately rectified the issue and the free item was added to my order. Thank you! 5 star customer service. Show reply

Ask the reviewer
Lynda
Lynda 4 posts
 

I have been a customer of Adore Beauty since July 2025. I have found that they are honest, trustworthy and transparent in all their dealings with me. They have a great website which shows their ranges which are extensive in both types (Skincare/Makeup/Haircare/Body/Fragrance/Wellness) as well their Customer Service. Aside from using ABI and Aura… Read more ·  1

(chatbot and AI), the real people behind the Adore Beauty are highly trained, efficient and make it their goal to give you the best help and understanding to resolve any problem you may have. Having personal experience of this, I honestly say that unlike a lot of other selling sites on the web, this one is reliable and trustworthy enough to keep me as a customer. They have great people working for them who have helped me for which I am extremely grateful.

Reviews with attachments

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Love to travel
Love to travel QLD 27 posts
   Verified

Diabolical and dishonest. Purchased 2 gift sets on 01 September. Received order confirmed email but no shipping. Online chat 08 September and asked for shipping and tracking information. Very long delay to be told that they had no stock. A crappy $30 voucher for a future purchase - I would be insane to order again so the voucher is a useless… Read more

insult.

By providing zero communication, I've lost the opportunity to purchase from another online retailer. The $342 purchase is now $700. Adore Beauty has refused to cover the gap.

Do not use this company.

Adore Beauty
Adore Beauty    

Hi there! Thank you for taking the time to share… Read more (+1 reply)

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Keith Fox
Keith Fox SA 3 posts
   Fair Incentive

I am getting short on some of the items in my order. So I was pleased to get a prompt reply to my issue of receiving the wrong items. Show details ·  1

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DD Z
DD Z Victoria 4 posts
 

I feel torn inside to give 2 stars negative review. Out of all beauty skincare retailers, adore is my favourite, I am high leavel customer of mecca and sephora too though. I at peak used to have 3 accounts with adore , order for friends and aunties too, now just have the one account for myself. Thousands and thousands and thousands spent even… Read more

before adore has a reward system.

As adore grew, I feel like the quality customer service has declined. Maybe because of change of direction, maybe simply just because not enough of staff to attend needs.

For whatever enquiries submitted via online chat, it takes at least 4/5 business days to hear from someone, sometimes not even a response or a very "template generated" version of one fit all answer. Calling is even more hopeless.forever no one answering. It is either voice mail for the entire day or go ringing and ringing until it rings out.

It is pretty much like if you are lucky you get through to someone eventually, and it is luckier if you get to talk to someone who is able to put themselves in customer's shoes to understand and listen.

Unlike in the past, personalised/customer centred service has become a luxury and hard to get from adore. What makes you special in the past , adore, the one thing you used to stand out to attract us is no longer there.

I recently reached out to adore to discuss my rewards in the account. Customer service was cold and could not get rid of me quick enough. Apart from saying sorry , she was not interested in listening what I have to say.

I have placed so many orders in the last 2 months in a way I have received 8 or 9 of those $20 rewards. Too many for me to go through them all in a short window of time. Everything expires in not even a month of time apart from each other.

Despite of my efforts, I could only consume maybe 3 of them so far.

I understand terms and conditions, not stacking them on one order, not on sales item, not on excluded item, not in conjunction with other code...etc. ok, I respected that, I am not asking exemptions here.

What really irritates me the most is that, adore makes it so impossible even i want to make several separate orders, because adore charge you almost $10 of postage for order under$75.

So, by placing several orders for the purpose of consuming all rewards, half of total value of my rewards go to the so-called shipping cost if any of those orders doesnt reach $75 mark.

Ofcourse, you might say you could order product worth $75 or more. Mind you, not every product sit on $75 price mark, and for item cost $75 more not necessarily what I need.

Yes, I could. But then I will be doing exactly what adore wants me to do, spend even more to use those rewards. Adore, I have already spent more in the first place, that's why I earned those rewards.

So, here is my options, well, do not feel i really have a choice here: Option1: place 5 or 6 orders which totall cost would be at least $350 in order to use all rewards Option2: place 5 or 6 orders for exactly what i need (not for the sake building up to $75) but losing half of the reward value to postage cost Option3: let it go, dont bother.

Any of those options, no win. Adore, you see how you put your customers in a very impossible position, especially those who spent forturn on your business.

Adore, what you at least can do is to lower the minimum spent for free shipping. Or, for people like us, who genuinely want to continuely supporting your business, let us use all rewards , make it possible for your customer. I would not even ask if I dont have so many in my account.

Well well well...what a "clever system" you have there, not for the benefit of its customer. Adore, since when you have become money hunger bushiness. Your way of rewarding customer is not rewarding, is a very agressive form of making money out of your long term loyal customers, who helped and supported you to get to where you are today. Shame on you!

Attached are my rewards, look at those dates. Adore, how am I be able to use them all go by expiry dates, like for real, be realistic.

And, those unused rewards are the one I find challenging to use. If you go look into my account, you will see those I have used.

Adore Beauty
Adore Beauty    

Hi DD, Thank you so much for taking the time to… Read more (+1 reply)

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S M.
S M.
 

I just wanted to say that my order arrived so quickly, and Adore Beauty is such a reliable company. Even when I had a problem with my order, the customer service team was excellent and helped me straight away. Their reliability and support definitely make me want to continue purchasing from them in the future. Show reply

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Melbourne M.
Melbourne M. 9 posts
 

Amazing customer service both in store and online, kind quick and helpful. Awesome app too so u can easily access your history and rewards: Quality name brand genuine products heavily discounted. Also the discounts and gifts can be stacked so I placed my order during the 30% off sale and received 30% PLUS a gift card of $15 for spending over a… Read more ·  1

certain amount PLUS a free gift -I chose a nail file PLUS free delivery! All adding up to incredible value, outstanding service plus my order arrived in two days! Highly recommend Adore Beauty I’m so happy with my orders!

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Ave
Ave QLD
   Verified

I’m telling you guys adore beauty is literally where you should be buying all your necessities. I have genuinely put all of my friends on! A huge thank you to Kim and the Adore Beauty team! I placed an order for all my haircare and skincare for a restock and was meant to receive a free skincare goodie bag with the promo, but it didn’t add to my… Read more ·  1

cart even though I met the minimum spend. I only noticed after getting my receipt, so I contacted them around 11pm and Kim had already replied and fixed it by 12am, even after I got an automated email saying they’d likely respond the next day. Such amazing customer service. By the way, this only happens SOMETIMES with the app, it was my fault for not checking as they do say many times please check its in the bag. But this proves if you quickly contact them, they are more then happy to help you which usually other brands have told me they can’t do anything. I recommend using the app to browse, but order on browser or a laptop etc. :))

On another note, Adore Beauty is genuinely the best place to shop for ANYTHING beauty. They always have the best sales, promos, and free gifts which you never see in other stores. Not to bash MECCA or Sephora, but they don’t come close with their beauty loops and “rewards”. In this order I got all my necessities as said, which does get pricey ifykyk, but received a $75 gift card back! Literally when would you ever receive this buying your necessities? NO WHERE! In this same order I purchased the Pureology shampoo and conditioner I always use, checked my reciept, and had received two extra 50ml ones for free! After getting the gift card I already know I’m getting another stock up of my MAC lip duo which will cost me only $5, free shipping, AND I get a free lip gloss with purchase. You genuinely get so many perks shopping with them that you just wouldn’t get elsewhere. Best place for makeup, skincare, haircare, everything. LET ME PUT YOU ONNNNNN!! Adore Beauty for life I literally love this place I hope they never leave

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Isabel
Isabel VIC 2 posts
 

What happened to the tim-tams?? I know it is a freebie, but the new wafer thin tin-tam has more packaging than biscuit. Feels like a waste and cost saving exercise!

Adore Beauty
Adore Beauty    

Hi Isabel, Thanks so much for taking the time to… Read more

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Mystery Shopper
Mystery Shopper NSW 12 posts
 

Edited review to mention products look as though they have been used. Very disappointing. No warning of increase in free shipping threshold so a portion my loyalty voucher went on shipping. I also can't spend my loyalty vouchers (which are not standard promo codes) on sale items. EDITED REVIEW: After making a few purchases from Adore Beauty… Read more

over the last several months, I've been concerned that some of the products have been used and are not brand new in the box. I've had a Benefit Brow product that was dry when it arrived and recently, a Kerastase mask which I bought for my mum. I wasn't overly bothered when I noticed one side of the outer plastic packaging was unsealed ( as it does happen) but when my mum took it out and opened the lid, she believed that it wasn't completely full and had black specks around the opening of the jar. Photos attached.

Adore Beauty
Adore Beauty    

Hi there, Thanks for sharing your feedback. Our… Read more

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jule
jule VIC 54 posts
 

UPDATE!! ORDERED ON THE 6TH JANUARY 26. WELL I THOUGHT I'D GIVE ADORE ANOTHER GO BUT YET AGAIN GOOD OLD TEAMGE WHO WERE DELIVERING PICKED UP MY PARCEL ON THE 7TH OF JANUARY AND TOOK IT TO MELBOURNE AIRPORT WERE IT'S BEEN STUCK NOW FOR 4 DAYS AND THE TRACKING NOW SHOWS IT WON'T BE DELIVERED TILL A FURTHER 48 HOUR'S. PLEASE GO BACK TO AUSTRALIA POST… Read more

A MUCH RELIABLE COMPANY.

I've been ordering from Adore Beauty for many years and my orders would arrive very quickly by Australia Post in 2 days & the courier can open my gate but they have changed couriers to MyteamGE who take 4 to 5 days to deliver who change the day and time by sending text messages saying their sorry to change day & times & they don't know how to open my gate then they take it to a chemist 20 minutes away which is inconvenient for me & l left my gate open for 2 days because l don't want to go to a chemist to pickup my parcel. And recently in my order l've been receiving samples of something l don't want as like Cerva moisturizer which l normally buy at chemist warehouse on sale as l used to receive new top brand samples of new products. I won't be purchasing again from Adore Beauty anymore as l've found another skincare company who can deliver to Melbourne in 2 days.

Adore Beauty
Adore Beauty    

Hi Jule, Thanks for sharing your feedback, and… Read more (+2 replies)

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Latest follow-ups

Jisha P.
Jisha P. NSW
 

I have been using adore beauty to buy all my skincare haircare and makeup products,its truly incredible, their service is the best..best customer service in the world. Everytime i receive so many beautiful gifts and a sweet timtam. Show details ·  1

 Follow-up  · The best place to get everything authentic..

 Follow-up  · Bestestt place to get everything you need..you can just blindly trust them.

Jane P.
Jane P.
 

My experience was at first didn’t work using a code. My first time ordering too. I dealt with a wonderful service agent Jona. I’m so excited to receive my order and I did get the bonus. Congratulations to the service there. Show reply

 Follow-up  · Love love a bonus. Trying new products and sharing them with my son as he loves skincare too. My skin has never looked better and I’m complimented on it. I rarely wear makeup and now I enjoy loving my skin with or without makeup.

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Susana
Susana QLD 19 posts
   Verified

My daughter recommended the online store Adore Beauty to me some time ago. I had only made a few small purchases back then. Recently, I went back to browse for some products and discovered a wonderful world full of all kinds of brands, choices, and… Read more ·  1

delightful finds that help me feel better, well‑groomed, and fashionable. I had never purchased anything from the brand Anastasia before, but after finally doing so and receiving my order, I realized that the website had advertised a gift with the purchase of that cosmetic line—and it wasn’t included in my package. I wrote to Customer Care to let them know, thinking it might simply have been an oversight. Their response was extraordinarily kind. They explained that my purchase had not reached the minimum amount required for the gift, but that they would send it to me anyway. That gesture truly surprised me—not so much because of the gift itself, but because in these modern times, when everything is governed by strict rules and policies, it is rare to encounter genuine kindness behind a screen. Yes, there are real people—not just machines—working behind this incredible Adore Beauty experience. I am truly grateful that you remain human: dedicated professionals who do their work with passion and generosity. You have gained a loyal customer. Thank you. Susana Furphy

 Follow-up  · Yes, the time delivery was satisfactory, and they send messages about the delivery. The quality of the products is great. Exactly what you want and need. Yes, I have been exploring other brands, and I have bought some of them.

Positive reviews

Karen
Karen VIC
 

The customer service team at Adore couldn’t be more helpful with my query. They responded quickly and nothing was too much trouble. Special mention to Faith for her outstanding service! Show reply

Maree W
Maree W
 

I had some problems adding a gift with purchase to my order, however I reached out through the chat and lovely Jona was online with me and had it fixed in a couple of minutes. Great service! Previous orders have always been received in excellent time and perfect order. Show reply

Jahzeel M.
Jahzeel M. NT
 

Prompt and straight to the point of my issue. Easy to deal with and understood what I was asking for. Provided all the details i needed to know about merging giftcards and the refunding process. Thanks again Jona.  Show details ·  1

Negative reviews

BrookC
BrookC
 

Used to be great. I remember back in the day when AB would have your product to you in 1-2 days for all orders over $50. It was SO good. But now, maybe a week or 6 business days for a standard shipment. It’s also incredible overpriced. The same products there (esp K beauty) are always half the price somewhere else. I will only ever order from there if I’ve got a gift voucher or a reward.

Adore Beauty
Adore Beauty    

Hi Dear! Thank you for sharing your honest feedback… Read more

Margaret Ward
Margaret Ward 2 posts
 

Curl crème damaged in transit. 2 emails & 15 mins on phone with no response Eventually Je on chat was helpful, refund organised. I liked this product for my curly hair but won’t order again. Will source a product in NZ

Adore Beauty
Adore Beauty    

Hi Margaret! Thank you for sharing your feedback.… Read more

Aimy
Aimy
 

Honestly, this was not a pleasant shopping experience. After placing my order, I received a message saying that my parcel was unable to be delivered because they could not deliver to a Post Office address. However, the official website clearly states that delivery to a Post Office address is available. I contacted their customer service by email,… Read more

but their responses were very slow and they did not provide any reasonable explanation for the situation. However, when I contacted the online customer service team, they handled the issue very quickly and processed the refund exactly as I requested.

Overall, while the original delivery issue and slow email support were disappointing, the online customer service was efficient and resolved the issue satisfactorily. So overall, the experience was acceptable.

Adore Beauty
Adore Beauty    

Hi Aimy! Thank you for taking the time to share your… Read more

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Recent reviews

Tricia
Tricia 2 posts
 

I did an order the other day, I had a bad morning and accidentally ordered the wrong product, I did an online chat and the matter was resolved within a couple of hours, refunded and then I reorded, so impressed with their kindness and efficiency, as always. I'm never disappointed with Adore - thanks so much Jin. Show reply

Danielle P.
Danielle P.
 

My order came promptly but with the incorrect hair conditioner (right brand, wrong type). Customer service quickly responded to my request and went beyond my expectations. They refunded me as the product was not available and said I could keep the product. Thanks Adore! Show reply

Maryam B.
Maryam B.
 

Extremely happy with Adore Beauty. We're lucky in Australia to have Adore Beauty, with great, high-quality beauty, skincare, fragrance, and more. The delivery is fast and efficient, and the online and in-store experience is very pleasant. Great customer care experience, very polite, welcoming and knowledgeable. Show reply

Sisiy
Sisiy 2 posts
 

Today I got SMS saying my parcel has been delivered but I didn't see anything in front of my house porch. So I tried to quickly contact with AdoreBeauty staff to resolve the problem. The staff is so helpful and I forwarded the pic the delivery man took as their evidence and my house porch, and they resolve the case straightaway. Thanks Adore Beauty staff help. Show reply

Zoe L.
Zoe L. VIC 3 posts
 

Immediate assistance when needed to cancel an order, no fuss, sorted very quickly! Have only had good experiences with AB, level 3 now, purchase a lot during sales and always happy with the purchases. Show details ·  1

CJF
CJF QLD
 

Great customer service. Responded so quickly like in 2 minutes at the 730pm. My order missed the promotion items. They added it to the order right the way and received the order within 3 days. Amazing shopping experience with adore beauty. Will continue to purchase from adore beauty for sure. Show details ·  1

Mandy
Mandy
 

I’m very happy with the customer service I received. The staff were friendly, helpful and professional, and I was happy with the way the issue was handled. Overall, I’m very satisfied with the assistance provided. Show reply

TeeR
TeeR QLD
 

An absolutely outstanding and genuinely pleasant customer experience — the kind you don’t often encounter with online stores. There was an issue with my order, but with understanding and goodwill on both sides, it was resolved quickly and easily. I particularly appreciated the thoughtful gesture offered as part of the resolution — it was… Read more ·  1

unexpected and incredibly kind.

Exceptional customer service from start to finish. It’s experiences like this that build genuine customer loyalty, and I would happily shop with them again.

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