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Part of digiDirect 3.9 
digiDirect Physical store

digiDirect Physical store

 Verifieddigidirect.com.au
digiDirect Physical store
4.6

1,204 reviews

Positive vs Negative
90%10%
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Warranty Claim MadeYes · No
5 Zahara Fritz  · film development – i am very satisfied with the return time on film
5 Alan Dadban  · Smooth Purchase – Thanks to Tony, very easy and smooth purchase my new batteries
5 J Chen  · Perfect service at digidirect – Love the service at digidirect Melbourne! Nice and approachable! I
5 Graeme Wagener  · Shopping in person – Was good to be back in the store, again after a break
5 Jiaxuan Shi  · This is perfect! – The store is good with many stuff. All the staff are friendly and help me a lot. Especially Mark!!!
5 EmS  · Great customer service – The staff were very helpful and knowledgeable. It was easy to find what I needed and had a great range of products.
Polly N.
Polly N.2 posts
  Physical store

1★ — Came in with a simple question about why my SD card was showing full despite deleting content. A staff member took my card and handled it for 10 minutes without my consent to perform any action on it. When I got it back, my entire photoshoot was gone — professional content for my business, completely wiped. DigiDirect's lab confirmed they… Read more

couldn't recover anything and that the card had gone into write protection mode. When I called to discuss compensation, manager Mark told me there was "nothing they could do" and refused to offer any form of compensation or even cover the cost of an external recovery service.

I did not come in for a service. I came in for advice. My content was destroyed while in their hands, without my knowledge or authorisation, and they took zero accountability.

Avoid handing your equipment to staff here — and if something goes wrong, don't expect management to care.

digiDirect
digiDirect    

Hi Polly, We sincerely apologise for the experience… Read more

Consumer 1
Consumer 1NSW8 posts
  Physical store

Staff in-store leaning on counters looking uninterested and like they don't want to be there. When you have the audacity to ask them a question, they look like you have offended them in some way. When (in their mind) they can't assist you, staff just turn their back and ignore you. Terrible place to go. Do yourself a favour; don't bother going there as you will be incredibly disappointed. Show details

digiDirect
digiDirect    

Hi there, Thank you so much for taking the time to… Read more

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Steve Z.
Steve Z.11 posts
  Verified Physical store

I noticed some negative reviews mainly were concerns about items not in stock and delays from that. I called digidirect to ensure the product was in stock and Joe at Bondi let me know if was in stock, and helped me complete the sale promptly. It was dispatched quickly. Great service. Good price. Thanks Joe Show details ·  1

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Reviews with attachments

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Angelique Lee
Angelique LeeWA
  Verified Physical store

Super Helpful – I called ahead looking for specific product Sony 70-200 2.8 OSS ii and when I arrived they were expecting me and very helpful with advice and recommending additional solutions to some questions I had. Show details

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Jason Cole
Jason ColeNSW6 posts
  Verified Physical store

Miranda DigiDirect is amazing! – I always look for Tony when I'm going into digidirect, not that the other guys don't have great knowledge but I built a really good relationship with Tony over the years and I trust him. I really value his opinion and his expertise. The store is always nice and clean, and they have a great range on display and they give fantastic advice. When I… Read more

was quite new to changing over to Sony, Tony really helped ease the pain! I have brought all of my Sony cameras and lenses and accessories from him. I wont go anywhere else! I have also brought all of my Atomos gear from him too. The guy is an encyclopedia of knowledge!

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Kevin Ward
Kevin Ward
  Verified Physical store

The Nikon Z8 - best camera I have ever owned – The store was easy to find, staff were friendly and helpful. I didn't required an inspection or demo of the Z8, but staff offered all these things and more. The camera is great quality and works better than advertised. Show details ·  1

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Sheila Kurumei
Sheila Kurumei
  Verified Physical store

Very good store – Got my first camera here. So excited! Excellent service! Lovely staff. They were very helpful. Show details ·  1

In-depth reviews

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Arun W
Arun W
  Verified Physical store

Beware of Overpriced Products and Poor Customer Service at DigiDirect – I recently purchased a product from DigiDirect at a price over 70% higher than what was readily available elsewhere. Upon discovering this significant price disparity, I proposed several reasonable solutions, including a partial refund, a gift card, or store credit for future use. Unfortunately, the store manager refused all options, demonstrating… Read more

a lack of flexibility and unwillingness to address the concern.

While the price was clearly stated at the time of purchase and no legal violations occurred, the issue lies in the excessive markup—over 70% higher than a competitors advertised price. This reflects poorly on their commitment to fair pricing and customer satisfaction. The experience has been disappointing, and I strongly recommend thoroughly comparing prices before considering a purchase from DigiDirect.

If you're thinking of buying from this company, proceed with caution. Do your research and consider alternative retailers to avoid an unpleasant experience.

Prudencio Carlo Ravago
Prudencio Carlo RavagoVIC
  Verified Physical store

Wonderful Experience, Great Staff – I have been a loyal customer of digiDirect for quite some time now, and I couldn't be happier with their service. This charming little shop has become my go-to place for film development, and every visit is an absolute delight. The first thing that strikes you when you walk in is how clean and organized the store is. It's evident that the staff… Read more ·  1

takes great pride in maintaining a tidy and welcoming environment for their customers.

What truly sets digiDirect apart is the outstanding customer service. The staff is incredibly friendly and always ready to assist you with a smile. Whether you're a seasoned photographer or a beginner, they patiently answer all your questions and offer valuable advice. It's a welcoming and inclusive environment where you feel valued as a customer and appreciated as a photography enthusiast.

One of the aspects I appreciate most about this shop is their speedy service. They understand the excitement of seeing your developed film, and they consistently deliver quick turnaround times without compromising on quality. It's a huge relief to know that I can drop off my film and count on digiDirect to have it ready in no time.

Moreover, the quality of their film development is consistently top-notch. The colors are vibrant, and the attention to detail is remarkable. Every photograph I've received has been a true reflection of the passion and expertise of the staff.

I wholeheartedly recommend this shop to anyone in search of exceptional film development and a wonderful shopping experience. It's a place where your memories are cherished and your passion for photography is celebrated.

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Ollie G.
Ollie G.NSW
  Verified Physical store

DigiDirect has looked after me professionally for over 10 years with excellence! – I have been a loyal customer to DigiDirect for over 10 years as a full time professional photographer and videographer here in Sydney. The staff I have dealt with in both the King Street, Bondi and Miranda stores have all been exceptional, far exceeding expectations and having genuine interest to help provide solutions fast. They know their stuff… Read more ·  1

when it comes to the gear and sound advice for imaging projects that are best suitable. I have had help several times on orders, suggested products and general photography and filmmaking conversations that make the team a pleasure to visit. I highly recommend the stores and taking advantage of seeing the experts in person, as I have also witnessed the same level of care to other customers while Ive been in.

I work in all things imagery, from events, content creation, marketing and corporate functions - I couldn't possibly list all the products, but I have made purchases from strobes, video lights, Sony cameras, Fujifilm cameras, lenses, gimbals, light modifiers, audio microphones, audio recorders, bags, stands, filters, the list goes on and I have always been satisfied! (See pictures attached)

To all the DigiDirect team, thanks very much, I am very grateful.

Positive reviews

Margaret
MargaretQLD2 posts
  Physical store

Our recent experience with Digidirect was in the Brisbane city store. We would like to very highly commend Tony. We were having some difficulties in setting up our new Nikon z6 iii. Tony not only loaded the the most recent software for us, but took the time to set the camera up to our requirements. His explanations were clear and patient. This… Read more ·  1

service goes well beyond Tony's job of selling us the camera. What an asset he is to the Digidirect team ☺️

Adnan Mansour
Adnan MansourVIC
  Physical store

The best camera shop in Melbourne, great gear, competitive prices and friendly service – I have made two recent purchases and I can say that the service is just as good as ever and the prices are always fair and competitive. digiDirect Melbourne is my one stop shop for all my camera gear. All the staff are great, knowledgeable and helpful. Mark & Tamer manage a great team, congratulations.

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Ronald K
Ronald K27 posts
  Verified Physical store

Best camera store in Melbourne – Best camera store in Melbourne I'm Really happy with the service here. Staff know what they are talking about. And always do a a good price. Show details

Negative reviews

jaycee
jayceeQLD9 posts
  Physical store

Not impressed at all. They take your money, then you wait days for the acc department to get themselves in gear and allocate the money to a store so they can order. They advertise sales on items that are not even in the country! Paid them on Wednesday 24th sept, its now Saturday 27th. Waiting to see if my item will even be ordered next week. They… Read more

told me when I paid that it takes 2 to 3 weeks to arrive after ordering. Im leaving on October 28th. This is the last time I buy anything from them. Also customer service sucks.

digiDirect
digiDirect    

Thank you for bringing this to our attention. We’re… Read more (+1 reply)

Jason D
Jason DNSW
  Physical store

I bought a camera lens from the Sydney CBD store. It was to fit a camera I own, so took a photo of the camera box and showed it to a salesman, who advised me as to the lens that would work. The lens does not fit, so I returned it, in the original packaging and with the receipt, approximately three weeks later. The manager refused to provide a… Read more

refund, telling me there was a two week "grace period" for returns and that my explanation for taking three weeks to come in (as I'd been away from Sydney over Easter and then for work) "isn't viable". I asked him what that meant and he confirmed that he meant that no-one would believe me. The tax invoice I received did not say anything about a two week grace period.

Eddie
EddieVIC
  Physical store

Just got my refund from the Melbourne store for a Sony 16-35mm F4 PZ lens that did not arrive. The salesman who called himself "Will T" in the beginning (later denying that's his name) PROMISED me twice over a 2-week period that it would arrive before my big overseas trip. When I went to obtain my refund, he wouldn't even serve me, letting others… Read more

to do the work for him. When I confronted him about his bad service and attitude, and mentioned that I would write this, and other reviews about my experience, he called me a "To$$er" in front of another salesman and customers. I called him the same name back! I really wanted to call the manager over at this stage, but left before I really exploded. Is it OK for a salesman to abuse a customer like this? I'll never buy anything from them again, and I strongly encourage you not to as well!

Recent reviews

wayne b.
wayne b.NSW
  Physical store

Now have completely replying. They don't actually sell the item individually to replace for warranty. "We will escalate this" (One week later) "We will escalate this" (2 weeks later) "We will escalate this" (1 month later) "We will escalate this" (Now 7 weeks later) I couldn't care if it took 3 years, but you're supposed to tell me when you've… Read more

received the item back from me - can't even do that. You've literally stolen my zhiyun image transmitter Not entirely sure you know what "escalate" means, or if "escalate" has any meaning to you.

Why ask for the item back if you can't replace it?

Jason P.
Jason P.
  Physical store

Was nice products but the identity theft is a real concern – Be aware, the Brisbane city store will leak and sell your personal information, including your date of birth, residential address, name and details... Show details

Jocelyn G.
Jocelyn G.
  Physical store

Will ask you to pay for repair damage months after rental return – If you wish to use their rental option, don’t bother. Even if you return your products in good condition at the shop, packing it all nicely including the paper bag it came with. The company will come and chase you months after your return date asking you to pay for repair fees for damage over 1k that did not occur during your rental. Honestly, do business with this company and Polygon at your own risk. Because I definitely will not again.

Just another customer
Just another customer
  Physical store

Compromised IT security system and no accountability – The private data records of 300,000 customers, including names, addresses, phone numbers, emails and date of birth, were stolen and leaked on the dark web weeks ago. The company hasn't even had the decency to notify its customers. If you don't believe me, Google it. Show details

Young W
Young WNSW
  Physical store

Bondi shop staff is rude and disrespectful – I recently had an extremely disappointing and frustrating experience with DigiDirect, particularly at the Bondi Westfield and CBD stores. On August 17th, I purchased a Sony camera from DigiDirect. Just two days later, on August 19th, DigiDirect started a birthday promotion where the same camera, at the same price, came with a complimentary pair… Read more

of Sony headphones. I visited the Bondi store to inquire if I could be compensated for this promotion or get refund.

Before I could fully explain the situation, a staff member impatiently interrupted and refused the request outright. After pressing further, they reluctantly agreed to assist, but their attitude quickly deteriorated. The staff member rudely stated that the promotion was a bonus, not a price difference, and compensation was out of the question. They repeatedly interrupted me, spoke in a disrespectful manner, and even threatened to call every DigiDirect store to ensure I wouldn't get the bonus with store credit. I later confirmed at the CBD store that these calls were indeed made, instructing colleagues to record my name and order number to prevent me from receiving the bonus.

When I visited the CBD store to purchase a new camera with the bonus using my bank card, I was told by the staff there that they needed to call the Bondi store for permission before allowing the purchase. This made me feel like any future purchases at DigiDirect would require approval from a particular staff member. I can’t help but question whether there’s an anti-Chinese bias or discriminatory treatment at play here.

If this is how DigiDirect allows their employees to treat customers, especially those from different ethnic backgrounds, it’s completely unacceptable. I am seriously considering filing a complaint with the ACCC if these issues are not addressed promptly and satisfactorily. I expect a clear and transparent follow-up from DigiDirect regarding these incidents.

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Ron Speed
Ron Speed
  Verified Physical store

Great service – Sales person was extremely helpful with accurate advice. When asked about best price on the purchase of my new lens he did a great deal. Will definitely continue to deal with my local store Show details

Taryn Hartley
Taryn Hartley
  Verified Physical store

Joe with the mo' is amazing – Joe spoke to me on my first visit to the store and gave me some good advice and tips about research on the camera that he had recommended. He remembered me when I returned with some questions and to buy the camera he recommended. He was informative, not pushy and listened to what I wanted from the camera. I could not recommend him more. Show details

Adriana Krause
Adriana Krause
  Physical store

Very helpful – I had to return a Harman camera at Miranda and the staff were very helpful and exchanger it even though it was past the exchange date. The camera itself has had a few problems but I will try the new one now and hope that it works better Show details

Simon N.
Simon N.NSW4 posts
  Verified Physical store

Good ser5vice and excellent price match – I requested a price match for my purchase and it was processed quickly and positively. Impressive and ensures I will also have DigiDirect in the mix for any future purchases by our company Show details

Annabelle
AnnabelleWA2 posts
  Verified Physical store

Always excellent service – Every time i come in to get my film developed everyone is so helpful and lovely! The film also is developed so quick - has been my favourite spot for film for a long time

Colin
Colin
  Verified Physical store

Excellent – The adapter I was after, in a hurry, was available in store. I was able to pick it up the morning of the day before I was leaving to go overseas. The adapter worked exactly as expected so I couldn't have been happier with the product and the service. Show details

Katja
Katja
  Verified Physical store

Different experience – This was my first experience shopping in the digiDirect store. Usually, I buy all required items via their online store. Therefore, I was pretty surprised by the lack of Customer Service (three staff were not serving a customer) while I was in the store. I'm sure it doesn't take long to greet customers and ask them what they are looking for. Needless to say, once I got attention, the Customer rep was attentive. Show details

digiDirect
digiDirect    

Hello Katja. I'm sorry to hear about the initial delay… Read more

TonyB
TonyBNSW2 posts
  Verified Physical store

a great piece of kit – I needed a multi colour smart Bulb in a hurry for a private job. I was recommended to digiDirect by a client of mine who uses them all the time. I Purchased a B7C Globe and could not be happier, it was also on special at the time. Store staff were extremely knowledgeable and helpful. The job is done clients are happy and talking about the next job. Thanks Guy's. Show details ·  1

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