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Part of Icon By Design 4.2 
Icon By Design Online Store

Icon By Design Online Store

 Verified
Icon By Design Online Store
4.3

138 reviews

Positive vs Negative
86%14%
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Icon By Design has previously traded as Icon Homeware.

1 Barry Dower  · Good things come to those who wait. Good,but overpriced product. Never again
5 Carolyn  · Beautiful furniture – Lovely dining table and chairs. Customer service was also excellent
5 Julie S.  · It’s a beautiful table, very stylish – I am so happy the chairs I had suited the table perfectly
5 Ursula  · Beautiful furniture and outstanding customer service. Thank you – Very easy to navigate online store, excellent quality furniture and outstanding service
5 Barb  · Beautiful Bookcase! – Our bookcase is beautiful! Easy finding and ordering online. So much care to bring it to us. We love it!
5 Anne K.  · So happy with my choice – So happy with my choice of shelves, the quality and condition was perfect. My whole experience with the company has been fantastic.
ZAC
ZACVIC2 posts
  Online Store

5 months still waiting for completed order. Dining table arrived with broken leg, 5 weeks have replacement leg delivered (no communication about when leg would arrive). Only 4 of 6 dining tables delivered, still waiting on other two with no… Read more

confirmed date. Lounge rug delivery has been delayed twice. Have ordered a lot of furniture as moved house recently, Icon by Design by far the worst experience of all stores we've ordered from.

 Follow-up  · Update to the questions. Still awaiting furniture as December delivery date slipped and new date is “sometime in the new year”. During COVID the globally shipping and manufacturing industry ground to a halt, but things were still delivered faster then compared to how Icon By Design operates today. So delivery process is terrible, can’t… Read more

Icon By Design
Icon By Design    

Hi Zac, Thank you for sharing this feedback, and… Read more (+1 reply)

Reviews with attachments

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Tania R
Tania RNSW
  Verified Online Store

Beachy Look – Love, love, love our new furniture, great fabric with firm cushions though still extremely comfortable. We wanted a beachy look hence ordering the light colour and couldn’t be happier with the high quality finish of the timber construction. Show reply

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Maree O.
Maree O.3 posts
  Online Store

Dining Chairs – Extremely satisfying experience with the purchase of beautiful dining chairs for our designer display home. Nestor Solid Oak in Midnight Blue Fabric.  Show reply

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Scott Richards
Scott Richards
  Verified Online Store

So glad we stumbled across IconByDesign – I'm so glad we stumbled across Icon By Design! Adam was so helpful in making our decision and we are so happy with our dining room table! The colour is beautiful and matches our newly refinished hardwood floors. We love how the table extends and the size is just perfect for our space. Show reply

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P Tiddy
P Tiddy
  Online Store

Broken mismatched furniture, with assembly kit – I order the Jolanda single bed in oak. What I received was the bedhead in Walnut, the sides in Oak, no slates, nor any assembly kit. The sides are bashed in. The whole experience post-sale with customer service has been slow. I'll never buy from them again. I'm shocked that they could stuff up an order this comprehensively

Icon By Design
Icon By Design    

Hi P Tiddy, We sincerely apologise for the… Read more

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Plumber South Melbourne
Plumber South MelbourneVIC4 posts
  Online Store

Seriously buy Freedom/Ikea – Received a round table eventually that was cracked in the joints between the boards that make up the top. So i emailed them and got a really lame response about how timber is a living product and some cracking is inevitable hah! so i told them about how i had purchased their product thinking i was buying quality. I advised them that the last… Read more

table i had purchased in my 30's was from Freedom and it was still in perfect order and it had been passed down to family. My purchase happened prior to covid and after a series of emails i gave up and then covid so i left it, but every morning i stare at the crack and think about how uncomfortable the expensive chairs are. If they had of replaced the table i probably would have put up with the cheap uncomfortable leather. The products are not what you expect from visiting their site. Ikea, Freedom i think are better value and i personally have never had problems with them. Well we know there are problems with Shipping but i was delivered at first someone else's order when i mentioned the address on the box was from another suburb they said Oh Yeah! then took it back to the truck. My oder was no where to be seen for some time afterwards.

Icon By Design
Icon By Design    

Thank you for your honest feedback and we are… Read more

Positive reviews

MelB
MelBNSW2 posts
  Online Store

Wonderful, quality products and the best customer service I have experienced – I chose to buy from Icons by Design for their beautiful looking products and the knowledge that I was buying an heirloom quality piece of furniture. What I didn't expect was the stellar customer service I received - Their staff went over and above for me and I am still shocked at how much they went out of their way to make sure I was happy with my… Read more ·  1

purchase. I cannot fault them and will be making sure I tell all of my friends and family. They seem to put just as much time and effort in to the staff they employ and the service they provide. Thank you so much. I could not be happier with my purchase.

Carmen
Carmen
  Online Store

Great products and customer service – Quality furniture, speedy and knowledgeable responses from customer service when I pointed out issues regarding the product. Customer service goes the extra mile to ensure that customers are given a great after sales experience which shows how proud they are of their products. Would buy again from them! Show reply

Tania R.
Tania R.
  Fair Incentive Online Store

Love everything about icon by design – Every piece of furniture is sooo special, beautifully crafted and a joy to have in your possession, simply unbelievably rewarding to own Show reply

Negative reviews

Kathy
Kathy2 posts
  Online Store

Hmmm – I bought two Jolanda bedside cabinets. They arrived in separate boxes. One arrived in good condition. The other was damaged - a shelf had dropped off the cabinet, and dowels that had been used to secure the shelf to the frame were broken so I could not put it back together again. I contacted the company. A replacement for the damaged cabinet was… Read more

sent, but the replacement was much worse - packaged less securely than the first, it came in many broken pieces. I have now been promised a refund for the second cabinet. So what am I left with: one bedside cabinet (when I wanted two) that cost nearly $1000 when postage is taken into account. I am frustrated and so very disappointed. The wood that has been used to make the cabinets is beautiful. The company itself has been responsive and reasonably easy to deal with. But the workmanship? The quality? Absolutely not what I had expected, given the price I paid.

Icon By Design
Icon By Design    

Hi Kathy, Thank you for taking the time to share… Read more

woktom
woktomVIC
  Online Store

terrible customer service – I ordered a dining table and chairs. Post purchasing I was informed the chairs would be delayed by 3months from the expected date of delivery. I asked for the table which waiting at the warehouse to be delivered and they refused to deliver it without an extra delivery fee

Icon By Design
Icon By Design    

Hi Woktom, We are incredibly sorry for the delay's… Read more

Kon
KonNSW27 posts
  Online Store

Not a durable chair as u think – Just after a year upon receive my chair. The leather of the chair is already de-shaped. Kind of an embarrassment when your friends visit you and make jokes over your butt and the chair. Not recommended unless u are prepared for the jokes.

Icon By Design
Icon By Design    

Hi Kon, Thanks for your feedback. I have been… Read more

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Recent reviews

Kathy M
Kathy MNSW5 posts
  Verified Online Store

We recently purchased an item from Icon By Design and have to compliment them on their high standard of customer service. Before I purchased the item they were prompt and helpful in answering questions then after I purchased the great communication continued. There was a slight delay in the delivery, after the item had been dispatched from Icon… Read more

By Design, and the follow up was excellent, which I really appreciated. Looking forward to using our item in our new downsided home!! Would highly recommend this family owned and Australian company.

Chris M
Chris M19 posts
  Verified Online Store

I have furnished my living room and bedroom over the last two years with 6 purchases, last one yesterday. All oak, all perfect. Bought from store not online. Solid timber. All perfect. Show reply

 Follow-up  · The furniture is expensive but not meant for planned obsolescence like cheaper veneer products. I have bookcases from Ikea I will be taking to the rubbish tip. Shelves bending in the middle, poor framework etc. The quality products are timeless. They draw compliments from visitors.

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Vectinarians
VectinariansQLD3 posts
  Fair Incentive Online Store

Quality Plus – This furniture is quality plus. The service is excellent, not only with the purchase but also the delivery. We are so impressed with the items previously purchased. Would definitely recommend Icon by Design to anyone looking for lovely furniture.

Azada
Azada
  Fair Incentive Online Store

Beautiful products and wonderful service – We've bought a two seater sofa and 4 dining chairs. Theyre perfect for our space and we're extremely happy with the products and the customer service. Stephen has been very fast to respond and it's all been smooth sailing. Can't wait to shop here again one day! Show reply

PortMacUkes
PortMacUkesNSW2 posts
  Online Store

Magnus extending table - great quality! – I was really impressed with icon’s service. To order something on a Sunday evening and have it arrive the following Sunday afternoon is most impressive. The Magnus table is of extremely solid construction and looks great. We were also very impressed by the communication provided by the Montana delivery driver, who arrived well within the promised delivery window and was courteous and helpful. Show reply

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Kayla H
Kayla HWestern Australia
  Fair Incentive Online Store

Beautiful piece of furniture and excellent customer service – Absolutely adore my new furniture. A special piece that I know will be part of my home forever. The quality of the wood is beautiful and very well made. Not to mention how helpful the staff were along the way - The customer service was beyond excellent! Show reply

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Jenny C
Jenny CNSW
  Verified Online Store

Beautiful Furniture – The online ordering process and delivery was just so easy. But best of all is the beautiful quality of the furniture and superb and very responsive customer service. We couldn't be happier. Show reply

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LisaRobbo
LisaRobbo4 posts
  Verified Online Store

Will not provide a refund for goods that were chipped, cracked and mouldy on delivery – The Bruno bed that I ordered arrived cracked, chipped, and with mould on it. I took photos, sent them in, and asked for a refund, which has been refused. Icon by design acknowledged these issues, and told me that mould was just part of the shipping process (from China). Well, I would expect that shipped products would be inspected on arrival by… Read more

the business as part of quality control, and that mouldy items never be sent to a customer.

Icon by design has offered replacement of parts and refused to pick up the parts that are defective. They are willing to just write-off the parts, and expect me to manage disposal of a bed-head!

I have explained that this is not satisfactory and that there are consumer protections for us for problems that would have stopped someone from making a purchase - knowing the goods were cracked, chipped and mouldy would have stopped me from making a purchase.

I will be making an ACCC complaint and continue to request a refund for what was an incredibly disappointing, poor quality purchase.

Icon By Design
Icon By Design    

Hi Lisa, As per previous correspondence and… Read more

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Erin B
Erin BVIC
  Verified Online Store

Flawless Experience every time – I have bought from Icon By Design 3 times now and every time has been a flawless experience, both in terms of the quality of the products and the delivery. I have recommended this company to numerous of my friends and family. Amy was wonderful to deal with when I needed to change the delivery date. Show reply

Furniture Shops

Find out how Icon By Design Online Store compares to other Furniture Shops

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Katherine F
Katherine FNSW
  Online Store

Extremely Positive Experience – In late April of this year, I moved into a new townhouse. I had to leave behind my dining table and chairs since there was not enough space for them in my new home. I scouted around online and ordered a new table from a popular company. It wasn't a table that I loved, just one I settled for. I began to wait. I waited for weeks, then months. Time… Read more ·  1

after time, I received projected delivery dates. No table was ever delivered. Once I had decided to cancel the order for that first table, I was ready to start looking again. My general taste in home decor is simple and minimalist, but cozy. I prefer quality over quantity so I'm willing to invest in a few special pieces of furniture, even ones that may have a higher price tag. I was not familiar with IconByDesign at this point but once I began seeing online images from this company, I was hooked. Simple lines. Quality wood furniture. I viewed the website again and again and carefully read customer reviews. The final decision was not a hard one. Every interaction I've had with the employees at this company has been extremely positive. And delivery was fast, especially in this time when delays are the norm. The delivery experience itself was terrific and my furniture was here in my new home! I've been using my furniture for a few weeks now and I couldn't be happier with my purchase. I look forward to many special meals around this table, shared with family and friends.

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Kate Whitton
Kate Whitton4 posts
  Online Store

Atrocious quality sofa - DO NOT BUY! – Purchased the Olivia Sofa (2 & 3 seaters)….cushion covers ripped 1 week after purchase. Company replaced 1 ripped cover. After a few months I got the covers Dry Cleaned (as per the Care Plan). Covers completely destroyed in Dry Cleaning process. Company contacted & requested refund due to appalling quality of sofa! Company refused this,… Read more

currently lodging a complaint with fair trading. DO NOT BUY OLIVIA SOFA! Atrocious quality, massively overpriced!

Icon By Design
Icon By Design    

Hi Kate, As per our previous correspondence with… Read more

Andy F.
Andy F.SA2 posts
  Verified Online Store

Exceptional customer service – It’s so reassuring that you can buy quality furniture online and IconByDesign will ensure you get quality furniture at an affordable price. We had a minor issue and their Customer Care team resolved our issue within a day and went above our own expectations to resolve the issue. The furniture is just what we wanted solid oak in a Scandinavian style. Show reply

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Victoria D
Victoria DSA
  Verified Online Store

Super Happy with the Furniture I purchased – I cannot express how happy I am that I stumbled upon your website and purchased this table and chairs. They are such good value for money considering how expensive solid oak tables of this length can be. Also the service was great and I appreciated the phone call before to arrange a convenient shipping day for me. Show reply

Brenda
BrendaVIC
  Verified Online Store

Excellent Quality Furniture – I am delighted with the excellent quality of the furniture I ordered and the customer service was top notch! Everything was handled for me and it arrived faster than expected. I’m so glad that I chose Icon By Design after searching for months for the right pieces. I couldn’t be happier! Show reply

Silvana R
Silvana RVIC
  Verified Online Store

Love my furniture – I was hesitant to buy online/interstate initially but the reviews I read were excellent, your website information and product pics were so thorough and your staff so very helpful when I had questions. I was kept informed about product arrival times and deliveries, delivery was very flexible and I am absolutely delighted with the quality of the… Read more ·  1

products I have received. The entire process was seamless and I would be so happy to buy from you again in the future and recommend your business also. THANKYOU for your absolute professionalism - a rare thing to find today!

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Chris W.
Chris W.VIC
  Verified Online Store

Late shipment, Cancelled Deliveries, Faulty Timber and Poor Quality Control – I had a number of issues with my order so apologies for the lengthy review. TLDR: nice designed products let down by misleading sales tactics, poor quality control and an unwillingness to accept quality issues as what they are. Too risky to buy. At time of order the IBD (Icon By Design) website advertised the Buy Now pricing option as… Read more

'ready to ship in 3 days', which was a primary factor in the purchase decision as we needed the bed urgently and were happy to pay a premium.

When no shipment notification was received after 6 days my enquiries confirmed what the website failed to note, being that those 3 days is merely the timeframe for internal dispatch between IBD and their Courier, and that it may take many more days or weeks for shipment to be en-route to the customer. Our order took ~3 week to dispatch. Clear requests in the meantime to cancel the order due to unacceptable delivery delays were ignored.

The eventual scheduled delivery was cancelled by IBD courier after 9am on the agreed morning. This is frustrating if the buyer has taken time of work to receive the order, and especially annoying with it happens multiple times, as was my experience. Promised messages to re-schedule deliveries were not received.

The bed we eventually received had two major issues with the bedhead, which I raised with IBD customer service:

1) Delaminating ply wood. 2) Excessively inconsistent gaps between the 3 headboard panels and outer frame.

The issues were raised and a replacement bedhead was provided under warranty, however it was rejected on the basis that issue #2 was also present on replacement.

IBD now claim issue #2 is in fact a feature of their 'hand-finished' products and not a fault, despite the inconsistencies being far worse than the display bed we viewed in person, any stock IBD photographs available and a legitimate and major visual detraction from the otherwise neat and clean design. (Photos attached showing gap variation of actual bedhead, and a stock photo of the whole bed to demonstrate overall clean design)

IBD have vague clauses in their T&C's regarding natural variations in timber and and hand finishing, which they seem all too happy to hide behind when poor workmanship and quality control problems are raised by a customer. Considering my experiences I would never again buy or recommend any IBD products. They're simply not the discount priced 'premium' quality they present to be so the risk of receiving a sub-par product and being fobbed off by customer service is just too high in my opinion. Steer clear.

On the upside:

- the customer service team was generally responsive and pleasant to deal with. It's just a shame they have to make excuses for junk - Assembly was straight forward.

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Wendy
Wendy
  Verified Online Store

Very good quality furniture – An Instagram advert appeared on my feed and I liked the look of the furniture so I clicked the picture. I am so impressed with the quality of the pieces I ordered. The table is beautiful and functional, and the chairs are extremely comfortable. Icon By Design were responsive and a pleasure to deal with. Show reply

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