Pet Products

My dog loves this food, it’s fresh and made with natural ingredients, no hidden nasties. Show details

We switched to Lyka primarily because my daughter’s dog Jasper was really fussy and I can say that he loves Lyka and my dog Stella is very happy with her food. I love the fact that I can modify my delivery and also make changes to the order. Show details

Very good product for our German Shepherd puppy. Might be a little bit more expensive than other brands, however, definitely get your money’s worth all round just a great product Show details

I wanted to find a biscuit treat for my 7 month old cavoodle and these just fit the bill. She absolutely adores them and thankfully no side effects.… Read more

She has one a day and her little teeth are loving the crunch. Great packaging and a good price for the size of the packet. Also, love the 50% donation to help save rescue dogs. What a wonderful incentive!! Highly recommend.

My two fussy cats love these treats sprinkled over some good quality biscuits. What a fabulous healthy addition to their diet.

This was one of her favourite wet foods. She hates almost every other wet food. Is it actually discontinued? Pls bring back

UPDATE: 9 April 2026 Attached My Visual Case Analysis - The Ongoing Battle and further images. ​UPDATE: 2 APRIL 2026 Ellie's Skin is begining to… Read more

show signs of improvements with surgery booked for further investigations next month.

UPDATE: 28 FEBRUARY 2026

Its the first goodlooking stool in over a year and my releif at this point is beyond words (Image attached): For the first time in over 12 months, Ellie’s faeces are normal. No blood. No runny mess. No pain. Since stopping Ivory Coat just days ago, the "mystery" illness that haunted us for over a year has vanished. I feel like a "bad mum" for trusting this brand for 10 years, but the truth is, the food was the primary cause of her harm.

​THE COST OF TRUST: Since January 2025, I have endured: ​• An exhorberant anount in vet bills for specialists and endless testing. ​• A year of chronic vomiting, bloody stools, and incontinence. • Antibiotics for her swollen Anus that was excreting pus ​• Up to 4 baths a day to keep her clean and comfortable whereby I needed to make 100% cotton diapers. ​

THE COMPANY’S RESPONSE: Ivory Coat replied with a generic template. They offered a "veterinary nurse" chat, but a DM cannot fix a year of trauma or the fact that their "recipe adjustments" are making pets deathly ill.

​WARNING: Ivory Coat is NOT the high-quality brand it was a decade ago. Since The Real Pet Food Co. took over and moved production to Dubbo, the quality has declined significantly. Don't wait a year as I did—if your pet is sick, change the food. It saved my girl’s life.

WARNING: Life - Threatening Health Issues – Undisclosed Ingredient Changes ​ Please be warned: Ivory Coat is no longer the high-quality product it was 10 years ago. Following the brand’s acquisition by The Real Pet Food Co and their 2022 move to a new manufacturing facility in Dubbo, the recipes were significantly altered.

While the company admits to "recipe adjustments," many pet parents believe that unhealthy, toxic ingredients are being used that are not properly disclosed on the packaging. ​I do not understand how retailers in Australia continue to stock these products without notifying customers of the documented risks.

The health implications for your beloved pooch or cat can be life-threatening. You can view the extensive history of these issues via the Australian Pet Owners Group (APOG) issue log: https://www.apog.com.au/recall-issue-log/ivory-coat/.

​My personal experience has been devastating. Since the change of ownership, Ellie, my toy poodle has been suffering from: Severe fevers, Inconsistent vomiting, Chronic diarrhoea and blood in stools alongside five months of Incontinence, rashes, allergies and more. ​ My pooch has been in so much discomfort, in and out of hospitals, requiring numerous specialists, endless tests, and up to four baths per day and all since the beginning of January 2025. Until this post I could not pinpoint what was occurring nor could our team of Drs, who've all undergone their utmost to have Ellie as comfortable as we could in her time of need, the bills reign in.

It is heartbreaking that a company is allowed to operate in such a way here in Australia all the while pets suffer. If Australia had a governing body, to regulate pet food we Aussies would not need to see our pets suffer.

Please note: Without a governing body here in Australia to regulate our beloved pets food, who can we trust, who has our pets best interests at heart and why isn't the government implementing change when it's companies such as this one whom will standadise responses given they are not the ones forking out the dollars to save my best friend and nor do I feel they care, if they did they'd start implementing change like many other start up dog food companies are, now they care so please do your own research for peace of mind and clarity. My experience is unfortunately backed by hundreds of similar reports on consumer sites—do not risk your pet’s life on this once-trusted brand.

My senior Maltese dog scratches at the pantry every morning for his two Vitapet chicken or duck sticks, which he absolutely loves. Try to buy the economy pack when on special because I find they are a bit expensive. Show details

Qe had several orders all been pretty good. Would definitely recommend

If there was a '0' for this product - I'd be giving it. About $5.40 at Coles/Woolies for a 1.4kg roll. What the heck is up with all the oil leaking… Read more

out of it!! Once opened it is only possible to keep it in the fridge cleanly, if it is sitting in a container with a lid - cutting it or leaving it in the fridge without a container means you'll find 'Mount Oil Leak' the next morning - and it is quite disgusting and makes me feel sick - looking at all the oil leaking from it. Of course, all of these rolls must have a lid or a glad wrap or alfoil top with rubber band on the top. Will never, ever give these rolls to any of my digs again - yuk!! My husband adds - you should see what comes out the next morning on his walk - it's a major 'squeeze cheese event' - Ergh!! (We threw it in the bin after one meal).

Absolutely perfect for that inside cat, they both love it Show details

I was feeding my labrador baby, kangaroo food and chicken alternatively., plus tip bits from our meals she kept putting on and off weight,… Read more

continually had ear infections, itchy chin and paws with rash and blocked anal glands. I contacted stay loyal I came across on Facebook she has been on this dry food for nearly 2 months now, took her to vet for usual checkout ears have cleared up, no itch or rash and anal glands clean touch wood she stays this way and she is so much more happier and bossy again. thank you thank you thank you so much stay loyal

Buyer beware. Pet-Tags AU is NOT the same business as Pettags Australia. I made the mistake and bought from the wrong business when I got my new… Read more

puppy this year. The tag on the left was bought from Pettags Australia in 2014 and is still perfectly clear to read. My dog is still wearing it even when she swims. The tag on the right is a "brass" tag from Pet-tags AU, only 3 months old and impossible to read already. These tags are the same price for very different quality. Don't make the same mistake as me.

Our two cats have grown up using the Applaws products and they always run and fight over who gets the first bite. Ginger loves the Applaws treats and… Read more

would literally swallow them whole if we turn our back for a second. Whereas Genie would steal the whole pouch and run under the bed to eat it.

I don’t know what makes them this irresistible but just make sure not to leave them lying around or you could be confused as we were.

Both my girls, 6 and 8yo, dont like these due to the biscuit itself being so hard to bite through. We usually steer towards Purina One Senior… Read more

Biscuits or the Optimum Fur Ball Biscuits, both are thinner and less effort to break through. Personal opinion, the bsicuits dont seem to have any negative impact on the girls.

I have purchased a few of these packs and the treats are full of small sharp particles. I think they are bone fragments which can be VERY DANGEROUS. I would not buy these ever again!

Fantastic products! Bought ours last Dec and whilst it looks awesome and the original grass is still looking great 3 months on, our lovely little… Read more

Lumi (cavoodle) hasn't shed a drop of anything yet. She's been on it plenty of times and had a good sniff etc. We've used/placed smells from her own wees and poos etc. Tried all the tricks from the tips section of this site. Just wondering if anybody else has had any similar struggles??

Our dogs beds are covered in mould after just 4 months of use. I wash the covers weekly alongside the mattress protector and put the beds in the sun… Read more

to air, yet still have this problem? The first bed we bought from them a few years ago does not have this issue, however the last three have. It’s extremely frustrating. Given the price of these beds, I would not recommend. Our dogs love these beds however I think we will stick to the Barney Bed from now on as I have never had this issue with this brand. It’s worth spending the extra $$.

It’s great, does exactly what we need Litter gets kicked out but that’s a kitten problem haha Litter doesn’t produce dust Easy to dispose and replace The litter does absorb odours Show details

My dog loves this! – My dog really enjoyed this dog food. My dog tried both the beef and chicken. I really loved that this food doesn't have any artificial colours,… Read more

flavours or preservatives. He is happy and cannot wait for dinnertime each night. I highly recommend this product. I was gifted a product sample to trial and review.

The joys of Christmas – Both my dogs love the duck tenders. I use them as treats in training as well as adding them to their Kongs together with mashed veges when I’m… Read more

going out. They especially love their additional Santa gift from you a beautiful Christmas Elf Droolly Dog. So Thankyou from Murphy & Sophie

The first thing I noticed about this brand is that it donates 50% of profits to animal rescue. I found that to be a really noble mission. So before… Read more

my cat tried the products, I already wanted to support the brand! My cat normally approaches any dry cat food with enthusiasm but this wasn’t the case with SavourLife’s dry chicken food. This product had a more bland and subtle smell than what she is used to so it took her a while to want to eat it. At first I needed to mix it with her regular dry food, then she eventually ate it on its own. I like and appreciate that it’s not full of artificial flavours and colours (which give other dry food its bright colours and strong smell) but I guess that’s what initially appeals to my cat. Beyond the initial hurdle, the texture and size of each kibble was really suitable for my cat - not too small or too big and it seemed easy to chew. My cat eats dry food as a snack, or as a treat after dinner so a 2kg bag will last a long time. ** I received this product from SavourLife to review.

My dogs, three Kelpies are absolutely thriving on it, glossy coats, bright eyes, no more stinkies, less poo to pick up. Easy to prepare and no having to carry heavy bags from the car into house. Show details

New Zealand is on the list, why not australia? – Australia is not on the list to purchase, how do I order

This litter is terrible. I never had any luck with it and the house smelt like urine. never again. Show details

I adopted my dog at 8 weeks and couldn’t understand why he would refuse to eat and was so itchy. At one point he was having a cytopoint injection… Read more

every 3 weeks at quadruple the advised dosage just to stop him scratching himself to the point of bleeding. The vet insisted it was probably grass allergies but Im so glad I got his fur tested and found out he was sensitive to nearly all food items - not grass at all! We have tried a few single protein diets over his 4 years of life but I have just started him on the Billy + Margot insect protein diet for the first time… heabsolutely loves it! He requesting to be fed via his “food” button. If you never had a dog refusing to eat, you probably won’t understand… but it is so nice to see him finally, truly enjoying his food. He might even have to go on a diet to stop him getting fat!

I’ve been very persistent trying to get my Groodle to use the Grassifier, following the training recommendations and giving him plenty of time, but… Read more

he simply will not use it.

For us, the marketing claims around dogs naturally taking to real grass were unfortunately just not true. It was a very expensive purchase for what ultimately feels like a large plastic box that we can’t use. Definitely something I wish I’d known before buying.

Also, my 1 star review won't show on their own website.

Turns into a gloopy gummy mess that sticks to everything, near impossible to scoop out of the litter tray let alone getting it unstuck from the… Read more

litter scoop afterwards! How is this supposed to make cleaning easier if it disintegrates into glue when soiled?

Why have they discontinued this product – Why have they discontinued this product ... this was hands down the best and only clumping litter that actually worked properly. We have 3 cays, this was the ONLY litter that would keep the litter tray fresh and clean. Show details

After buying 6 VIP rolls of chicken with egg recently from different supermarkets where ALL were sloppy like pig slop and wouldn't even slice they… Read more

were just mush, I decided to try the VIP Beef roll instead and got 2 of them from yet another different supermarket. SAME THING!! Both were total sloppy mush that could not be cut into slices and were just like slop that you would feed to pigs. VIP don't both replying to this review with the same BS as you did on my last review about the Chicken dog rolls, asking me where I bought them from blah blah. You know full well that you have changed the recipe of both your VIP dog food rolls I assume to cut costs, and by doing so have now produced a totally disgusting and inferrior product that is not worthy of being sold as dog food. Especially not for the price of it! Go back to the original recipe and stop ripping people off with this slop. I am going to contact consumer affairs over this and ask for an audit to be done on the standards for dog food because I honestly would not even feed it to my pig if I had one. I've posted photos of it on my social media for everyone to see, so that people are aware of what they are now buying when they purchase this crap from any supermarket. I have bought these dog rolls for many many years! Don't you dare try to even suggest that these 8 x 3 kg rolls that I bought from 3 different supermarkets over the past couple of months are randomly like this!! This is just another example of a large company trying to cost save by clearly using cheaper ingredients or by omitting an original recipe necessary ingredient, now causing a disgusting quality item not fit to be sold, all for the sake of financial greed!! NOT good enough at all!! I threw this crap out and bought another brand of dog roll which was 100% better. Will never recommend VIP dog rolls to anyone and will NEVER buy this slop again. Would give zero stars if I could but am forced to have to give 1 star to review.