Best Underwear Shops & Brands

Based on 56,063 reviews
Location
Brand
Rating
Shop Type
Mens / Womens Clothing
Labels Sold
Buy Now, Pay Later Options

Ad

Featured review: Website is easy to navigate, with sizes guide true to manufacturers listing. Apple Pay is a real bonus as makes checkout quick and stress-free. Fantastic boxers. Really comfortable, soft fabrics and fantastically good quality. Breathable and cool to wear in higher temperatures. Thoroughly recommend trying if you haven’t already.

  • Thumbnail
  • Thumbnail
  • Thumbnail
  • See allThumbnail
Aakaash P.VIC
 

Great product and customer service, my package got stolen and customer service responded promptly when I said my package hadn’t arrived and even though it was no fault of their own they offered a complete refund or replacement

Curvy

Curvy 🏆 2026

4.9 Summary
  • Thumbnail
  • Thumbnail
  • Thumbnail
  • See allThumbnail
BigRedFlagWA
 

A huge red flag for me when a company has your credit card details and can process your payment without you entering them. Now to spend hours tracking down where they came from. Cancelled my order which was refunded. BIG RED FLAG

Curvy
Curvy    

Hi, Thanks for your feedback. We'd just like to reassure… Read more

Big Girls Don't Cry Anymore

Big Girls Don't Cry Anymore 🏆 2026

4.8 Summary
  • Thumbnail
  • Thumbnail
  • Thumbnail
  • See allThumbnail
KerrieQLD
 

Ordering is a breeze and products are of exceptional quality. Very pleased. Show details

Tradie

Tradie

4.6 Summary
  • Thumbnail
  • Thumbnail
  • Thumbnail
  • See allThumbnail
MCSzQLD
 

I’ve been wearing the shorties for a few years now and loved them. The last lot I bought, the elastic around the waist has changed and it rolls… Read more

over. Wearing certain clothes, I am always hitching them up as they roll down. Never had that problem before. If elastic stays like this, I’ll be looking for a new brand of underwear.

Tradie
Tradie    

So sorry to hear this. If you could please email our… Read more

OzSale

OzSale

3.6 Summary
  • Thumbnail
  • Thumbnail
  • Thumbnail
  • See allThumbnail
AnnieTAS9 posts
 

quality and description certainly dont add up Warning dont purchase new ozsale stuff you cant even contact them if u try!!

  • Thumbnail
  • Thumbnail
  • Thumbnail
  • See allThumbnail
Deborah S.4 posts
  Verified

I would not recommend Step One Bras. The back cut out is far too wide, which means the straps constantly slip off my shoulders and won't stay in… Read more

place. The quality is disappointing, and the removable pads slide around the inside bra, making it uncomfortable to wear. I purchased 2 bras and only tried 1 on. After contacting customer service, they sent me a smaller size which was even worse. I then requested a refund and to return the bras, they refused even though 1 was never worn. Overall, this has been a very disappointing experience. The fir is poor, the quality doesn't match the price, a d thr customer service was unhelpful. Save your money - I will be throwing the bras away, it was a complete waste of money

  • Thumbnail
  • Thumbnail
  • See allThumbnail
PatrickdogVIC6 posts
 

Defects - No response – Seems to be a trend in the feedback provided by others when a complaint is made to Tackle on the quality of their undies ( I too have a new pair with… Read more

a hole in them). I have logged 3 emails seeking feedback on what can be done. Tackle does not respond.

Tackle
Tackle    

Hi Colin, I've checked our email records and all… Read more (+2 replies)

Nala

Nala 🏆 2026

4.3 Summary
  • Thumbnail
  • Thumbnail
  • Thumbnail
  • See allThumbnail
lindaNSW57 posts
  Verified

Sleek Wirefree Bralette - Better Than Cotton These are very disappointing. They do NOT give full side coverage as they claim. Other styles I've… Read more

bought from them do but not these. Plus they give you a mono bra look. There's no division down the middle to separate each breast. I do not recommend l

The Iconic

The Iconic

3.7 Summary
  • Thumbnail
  • Thumbnail
  • Thumbnail
  • See allThumbnail
John O’ReillyNSW
 

Order no #2726831772. These boat shoes run a very large. I got a size 8 shoe and it was too big so I returned for a size 7, which fits, Ionly normally get a size 8 shoe.

Boody

Boody 🏆 2026

4.4 Summary
  • Thumbnail
  • Thumbnail
  • Thumbnail
  • See allThumbnail
VictoriaQLD
  Verified

I just recieved my order today, and was initially impressed by the look and feel of the material. But after wearing one of the pairs of underwear all… Read more

day, I've since changed my mind and feel rather duped about them being super soft and comfortable. I did buy the right size, they fit well, not too tight. But the elastic around the leg band is super thin, itchy, and irritating. The seam is stitched facing inwards with a small course lip edge (not sewn completely flat). It's left a sore impression/irritation line around my leg/groin/butt lines (again, they're NOT even tight). And they do still ride up a bit into a wedgy despite being the fullest coverage briefs I could find (and theres no way I could order a smaller size to prevent the back riding up). They don't sit as far down on the leg as pictured on the website.. the width from the bottom leg seam to the top waist seam doesn't seem anywhere near as wide as pictured (and they're labelled as the full-coverage briefs). Also, not sure what the tags are made out of (feels plastic?) but they're also super irritating (and huge) and would need to be cut- off which usually just leaves an itchy tag-edge and/ or compromises the seam strength. I feel so disappointed, I ordered 4 pairs with super high hopes. I just wish more underwear made the legline seam a little lower-cut and a little thicker/softer/ flatter.. instead of "sharp" and thin. The thick waistline seam is amazing and comfy. And I did like the t-shirt bra for the few minutes I tried it on for. But all- in- all I feel like I wasted my money. I haven't opened the other 3 packs at all and am hoping for a refund.

Brava Lingerie

Brava Lingerie

4.9 Summary
Laney7 posts
 

have spent thousands of dollars at Bravo Lingerie over the years and, until recently, have generally found the staff helpful and many of the brands… Read more

they stock to be of excellent quality. In fact, I purchased seven bras in the same style from one brand because they fit well and lasted for years. I wore them until they were genuinely worn out and eventually discarded them.

My concern relates to a more recent purchase. The small metal O-ring connecting the strap to the bra snapped during normal use. While the bra had been worn, the fabric and overall garment were still serviceable. In my view, the hardware should outlast the fabric, and a failure of a metal component suggests the hardware was not robust enough for the intended lifespan of the product.

When I returned the bra, I was told that because it was “well worn” no refund or remedy would be offered. What disappointed me most was not the decision itself, but the response. As a long-term customer who has never previously returned an item, I felt my concerns were dismissed rather than considered. A more customer-focused approach would have acknowledged that a hardware failure is different from normal wear and tear.

Bravo Lingerie stocks quality products and I have had many positive experiences there, but this interaction left me feeling that customer loyalty counted for very little when a genuine product issue arose.

Brava Lingerie
Brava Lingerie    

Hello Laney, Thank you for taking the time to… Read more

Modibodi

Modibodi

3.9 Summary
  • Thumbnail
  • Thumbnail
  • Thumbnail
  • See allThumbnail
Christine A.
 

Modibodi underwear has made my life better. I have a weak bladder and the moderate/heavy underwear has saved me from embarrassment. I have been… Read more

buying this underwear since 2020. The quality is very high and though they don't need replacing very often, I like to buy the new styles.

Blank Clothing

Blank Clothing

4.3 Summary
  • Thumbnail
  • Thumbnail
  • Thumbnail
  • See allThumbnail
JulieQLD
 

Orders are always processed in a timely manner. Good value for money. Show details

Freddy Store

Freddy Store

4.1 Summary
  • Thumbnail
  • Thumbnail
  • Thumbnail
  • See allThumbnail
YasminQLD
 

Used to have way better quality before but recently like many other products, quality dropped. It’s not even 6 months it’s already falling apart

Frank and Beans

Frank and Beans

4.2 Summary
  • Thumbnail
  • Thumbnail
  • Thumbnail
  • See allThumbnail
Phillip W.VIC2 posts
  Verified

My order was duplicated and I was charged fees on that order. Their website was at fault. The AI customer "service" bot "Mechelle" was useless and… Read more

wasted weeks of my time due to incorrect return instructions... Now, the underwear. Rubbish design. Inner seams are scratchy. Too much branding, Boxer shorts seems like a monkey designed them. Save your time and money. Mine are already being used as rags....

Frank and Beans
Frank and Beans    

Hi Phillip W, We are sorry to hear about your… Read more (+1 reply)

Culture Kings

Culture Kings

3.9 Summary
  • Thumbnail
  • Thumbnail
  • Thumbnail
  • See allThumbnail
stylesc712 posts
 

Every add I get for shoes has the same issue..no sizes...Why advertise something you've got jack trash stock of..Waste of time.

City Beach Australia

City Beach Australia

3.7 Summary
  • Thumbnail
  • Thumbnail
  • Thumbnail
  • See allThumbnail
julie b.2 posts
 

My advice is stay clear from this company. If you are not happy with the product they make you pay for return postage then they send you a message… Read more

stating it was not returned to their criteria. Then they keep your money and send the article back that you don't want

Beserk

Beserk

4.5 Summary
  • Thumbnail
  • Thumbnail
  • See allThumbnail
Mehmet A.VIC2 posts
  Verified

How a simple pre‑paid order became a Kafka‑esque nightmare: This was not a complex transaction. It was a straightforward online purchase: a parent… Read more

in Sydney paying for a birthday gift to be sent to a daughter in Melbourne. The business advertised “fast dispatch”, “same‑day dispatch”, and “FREE SHIPPING” – all the usual assurances that make a customer feel confident. Yet within days, our simple order was transformed into a minefield of unexplained “security checks”, arbitrary identity demands, and then a humbling cancellation with a vague 24–48‑hour refund promise.

What began as a routine retail interaction ended as a textbook example of how a small business can weaponise “discretion” against a customer who merely wants clarity, consistency, and a fair transaction.

A “security system” that exists only in their own narrative: The vendor invokes a “Shopify Security System” that “flagged the order as being at a risk of fraud” – but produces no rules, no documentation, no screenshots, not even a reference to any actual policy language. There is no explanation of what, precisely, triggered the flag, nor any evidence that this had anything to do with how my bank or card issuer processed the payment. The transaction was authorised, cleared, and in no way challenged by the financial institution.

The sudden pivot to demanding a photo showing *both my current ID and the payment card* appeared out of nowhere, after the order had already been confirmed and the payment captured. It felt like being asked at the checkout counter to strip‑search myself before the shop would hand over the goods. And yet, this intrusive demand was not grounded in any statute, regulation, or clearly disclosed term and condition. It was pure discretion, dressed up as “security”.

Overreach disguised as protection I wrote back, quite calmly, that there is **no Australian law** – neither under Commonwealth legislation nor New South Wales consumer or retail‑protection frameworks – that obliges a private customer to produce photographic identification and card details as a condition of having a confirmed online order fulfilled. Nor had any such requirement ever been disclosed before or during the purchase. The vendor’s own earlier emails said nothing about this; instead, they promised “fast dispatch” and “same‑day dispatch” and “no tax invoices or receipts” – happy, marketing‑driven language, not foreboding warnings about ID checks.

By quietly shifting goalposts *after payment*, the business exposed the fragility of its own “terms”. They expect you to trust them with your card details, but refuse to trust you with a completed order, unless you first surrender far more personal information than Australians reasonably expect to give in a retail context. The proportionality is backwards: the intrusion is maximal; the explanation is minimal.

A request that smells like a scam (and may feel like one to others): When the first email asked for a photo of my ID and card, my instinct was clear: *this is what phishing attempts look like*. I had to ask, very bluntly, whether this was a scam. The vendor’s reply tried to soften the tone with expressions of empathy (“I understand your frustrations”), but then simply repeated the same proposal: provide the ID and card photo, or they would cancel the order.

There was no alternative path offered. No human escalation beyond a scripted “these are security measures put in place by Shopify”. No explanation of how this “Shopify Security System” actually works, nor any reference to privacy safeguards, data retention, or who exactly would see those photos. The message was, in effect: *comply with our random, undocumented demand or lose your money and your order*. That is not consumer‑friendly service; that is coercive gatekeeping.

The arbitrary cancellation and the refund illusion: Once I refused to hand over the requested images on the grounds that they are not legally required and are grossly disproportionate to the risk, the vendor simply “cancelled the order” and promised a “refund within 24–48 hours”. Notice what is missing: any admission of fault, any apology for forcing the customer into an impossible‑seeming choice, and any explanation of how this process actually protects *me* rather than their own convenience.

The refund is being treated as a favour, not an obligation. But in Australia, if you take money for a service or product and then fail to deliver anything, the default expectation is that the money goes back – promptly, without spectacle. The casual way they toss up “24–48 hours” as if this is a generous concession, when the delay is entirely of *their* making, adds insult to injury.

This is not just poor service; it is a pattern that could easily trip other trusting customers. Someone who pays in good faith, sees a “fast dispatch” promise, and then suddenly gets a demand for ID and card photos, might feel pressured to comply – not because it is lawful, but because they are afraid of losing their order or being labelled “suspicious”.

A warning to other Goodwill‑minded customers: To anyone currently considering purchasing from this business: proceed with extreme caution.

- You can pay in full, receive a cheerful confirmation email, and later be told the order is “held” because of an opaque “Shopify Security System”, with no appeal or meaningful explanation. - You can be asked to surrender highly sensitive personal information (ID plus payment‑card images) as a condition of getting your own pre‑paid order, even though this is not required by any Australian law or standard consumer‑protection framework. - You can then be given a choice between invasive compliance and losing your order, with the “refund” presented as a courtesy rather than a basic expectation.

This is not how a transparent, law‑abiding retail operation behaves. It is how a business behaves when it treats its own discretionary internal checklist as if it trumps both the law and common sense.

If you value privacy, your own legal rights, and your autonomy as a consumer, you may want to think twice before trusting this vendor with your money, your data, or your goodwill.

Beserk
Beserk    

Hi Mehmet, thank you for reaching out to us and we're so… Read more

Zodee

Zodee

4.0 Summary
Graeme
 

Disappointment – I am amazed that I can only order 1 product every 10 days. I am yet to receive confirmation of my order, from both Zodee and Paypal. The only reason I purchased from Zodee was the security of Paypal. What is going on?

Zodee
Zodee    

Hi Graeme, I'm afraid there seems to be some confusion… Read more

Shapermint

Shapermint

3.0 Summary
  • Thumbnail
  • Thumbnail
  • Thumbnail
  • See allThumbnail
Louise3 posts
 

Buyer beware! Amounts will continue to be deducted monthly from your credit card following payment for purchase. Very dodgy!! Show details

W.Lane

W.Lane

3.1 Summary
  • Thumbnail
  • Thumbnail
  • Thumbnail
  • See allThumbnail
Gjs-51QLD15 posts
 

1 star because there's no option to give 0 stars. No way I would ever buy anything technical from them. I bought a vacuum robot that worked for 5… Read more

months and then there was no way to return it or repair it under the warranty that was advertise as 1 year. they sent me a spare battery, it's a laughing if it wasn't lost money. time and nerves. The worse service I have ever received.

Gjs-51
Gjs-51   

Product appeared good when arrived but didn't work to long, Warranty claim made unsuccessfully.

Katies

Katies

2.8 Summary
  • Thumbnail
  • Thumbnail
  • Thumbnail
  • See allThumbnail
Michelle Bell-BoothQLD3 posts
 

OrderAU009525800 – I have not heard anything on my order i submitted a week ago. Even my emails i sent has not been replied to me.. have i been conned .

Zasel

Zasel

4.5 Summary
  • Thumbnail
  • Thumbnail
  • Thumbnail
  • See allThumbnail
Zeina2 posts
 

Excellent service from purchase to delivery. Very quick turnaround. Highly recommend. Show details

Taking Shape

Taking Shape

3.2 Summary
  • Thumbnail
  • Thumbnail
  • Thumbnail
  • See allThumbnail
Cooper9 posts
 

AUTOMONY TO THE MAX – Management at the RSC is strictly dictatorial. CEO, Head of Retail and Head of planning! All make the ultimate decision, often taking no notice of… Read more

FACTS. But of course take no responsiblity for the decision. Some of the above of bullies, in the manner that they speak their colleagues. If you have retail experience, either in allocations, analyst, planner, designer DO NOT take a position with this company.

Sports Bras Direct

Sports Bras Direct

5.0 Summary
RebeccaWA8 posts
 

10/10 – The service is fast and lovely, the bra (Shock Absorber Infinity Front Close Power Bra) is amazing! I exercise a lot and tried many bra's, BUT it's the first time I can really recommend 10/10!!

Ktena Knitting Mills

Ktena Knitting Mills

4.9 Summary
Marc S.VIC
  Verified

I have purchased numerous merino baselayers from several different brands and Ktena, to me, is the best by a significant margin. Simply excellent quality products, excellent service and excellent after sales support. Show details

Magic Bra Australia

Magic Bra Australia

3.1 Summary
  • Thumbnail
  • Thumbnail
  • Thumbnail
  • See allThumbnail
SuzySA2 posts
 

Poor quality, cheaply made, cups too small, Just flimsy. USELESS help centre asks for photos, order no etc if you can get that far. Designed to give up. What I got paying peanuts i guess. DO NOT BUY. Show details

Magic Bra Australia
Magic Bra Australia    

Hello Suzy, Thank you for taking the time to… Read more

Newchic

Newchic

2.7 Summary
  • Thumbnail
  • Thumbnail
  • Thumbnail
  • See allThumbnail
BenevolentSpiritNSW3 posts
 

Did an online search, phoned and booked in. Matt, popped around and installed my new Merlin roller door motor, after he took me through a range of… Read more

replacement motors. Lovely young chap, no fuss, just got stuck into it. 3 remotes, 2 for the cars and one for the abode. Followed by a quick demo and double checked everything was in working order. I filled out the warranty online. Matt cleaned up the site after he finished and took away my old motor to dispose of it. Top notch replacement motor and service.

Gooleys Online

Gooleys Online

3.7 Summary
Bevo8 posts
 

Call Service and Paul packaging…!!! – In a Akubra rough rider for my son‘s 21st the hat was packed in oversized box with no bubble wrap or packing around. It arrived from Lismore brim out… Read more

of shape damaged. I contacted girlies and was given the option to send the hat back or $30 refund to have the brim reshape at a hat shop, upon emailing to accepting the $30 offer of a refund As I couldn’t wait to have another hat shipped as it was a present. I was told virtually to reshape it myself or send that back. The offer of the $30 refund was removed….!!!

Oroton

Oroton

2.7 Summary
  • Thumbnail
  • Thumbnail
  • Thumbnail
  • See allThumbnail
Flower8 posts
 

I bought Oroton Brighton eyes glasses in 2023 it’s one of the expensive glass frame I ever bought. Buying Oroton glasses from especially metal ones… Read more

they are rubbish buying is like you have thrown your money in the rubbish. First three months the screws become lose and the lens . Does screw start getting loose and lens of glass fall off. Try to fix it through Opsm that’s where I bought it from and 2or 3 days later it happened again and they put glue on the screws so they don’t fall. I have wearing glasses all my life but I never come across this type of eyeglass frame. The thread becomes very bad that you can’t screw the screws back on. This particular colour brand is not good. Please don’t buy it or don’t waste your money. Stay away from this brand because buying this brand eyeglass is like you flushing your money down the toilet stay away from that brand.

Ad

Featured review: Website is easy to navigate, with sizes guide true to manufacturers listing. Apple Pay is a real bonus as makes checkout quick and stress-free. Fantastic boxers. Really comfortable, soft fabrics and fantastically good quality. Breathable and cool to wear in higher temperatures. Thoroughly recommend trying if you haven’t already.