Best Jewellery Shops & Brands

Finding the right gift can be tricky. Not sure what present to buy for that special occasion? Jewellery is a crowd-pleaser and a great way to show someone that you care about them. Whether you’re searching for a romantic Valentine’s Day gift, a birthday present for a friend, or wedding rings, this guide will help you find the right jewellery store for you. Continue reading...

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Based on 20,604 reviews
Belle Fever

Belle Fever 🏆 2024

4.9  (1,624) Summary
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AJ H.
AJ H.VIC
  Verified
My Jewellery Story

My Jewellery Story 🏆 2024

4.9  (2,340) Summary
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Brian B
Brian B
  Verified
Eclectic Collection

Eclectic Collection

4.9  (560) Summary
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Clare
ClareWA2 posts
  Verified
Perfect presentsAccurate description of goods, arrived promptly and a fair price. My granddaughters love their bracelets. Show details
Luxe.It.Fwd

Luxe.It.Fwd

4.9  (270) Summary
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Kelly
KellyWA3 posts
 
Pure Envy Jewellery

Pure Envy Jewellery

5.0  (149) Summary
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Casey K.
Casey K.SA
 
The Silver Store

The Silver Store

4.9  (192) Summary
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DDim
DDimVIC
 
Great Australian buisnessItem as described. Excellent customer service, very helpful in providing support to make item, item arrived promptly and happy with purchase. Would highly recommend. Show details
Strapify

Strapify

4.7  (395) Summary
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josh18210
josh18210TAS
  Verified
They'll take your money and runOrdered a watch strap with specific instructions of what I wanted as per their instructions. Was sent the wrong item that was different to what was in the confirmation email. I was made to pay return postage and they took zero responsibility for the wrong strap being sent. Avoid!! Show details
Linda & Co

Linda & Co

4.8  (219) Summary
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Bob
Bob
 
Thankyou Linda and co staffVery happy with all aspects of my recent purchase,great price prompt service quality product,I have used Linda and co before and I will certainly use them again. Show details
Ice Jewellery

Ice Jewellery

4.7  (141) Summary
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Sean
Sean NSW3 posts
 
Anniversary ringHorrible service. Firstly didn’t get a response for 10 days until I chased it up and then when finally the ring came after 22 days it was the wrong one. Instead of then trying to fix up the mistake and give me the ring I ordered they said I would have to cancel. Never use them Show details
Jogia Diamonds

Jogia Diamonds

4.8  (89) Summary
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Carmelo
Carmelo
 
Awesome!!Great experience working with Yogesh and Nikhil!! Yogesh helped guide me in selecting an amazing diamond and Nikhil helped bring the ring to life, while allowing for my custom design input. The ring turned out amazing and was a fantastic experience from start to finish.
Thanks again to the whole team at Jogia Diamonds.
TimePiece Store

TimePiece Store

4.8  (81) Summary
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chris j.
chris j.
 
Trollbeads

Trollbeads

4.7  (77) Summary
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Maybebaby
Maybebaby8 posts
 
Troll bead ExceptionalService beyond excellence, all staff members are approachable and full of knowledge regards the product they sell, the team at Troll beads Melbourne have met my every expectation regards the items I have bought. Thank you
The Salty Fox

The Salty Fox

4.5  (116) Summary
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Carolyn K
Carolyn K
 
Super fast delivery & good productSurprised & delighted by the free next-day delivery. Watch band & face are exactly as advertised & seem of decent quality. Very happy with The Salty Fox ! Show details
Culture Kings

Culture Kings

4.2  (641) Summary
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Thomas
ThomasTAS4 posts
  Online Store
Don't buy UFC shirts from Culture KingsI have bought many items and most have been fine but the UFC shirts appear to be turning up with holes in them. That's fine for a short time but after a few washes, a small hole turns into a massive one and at $50 a shirt, that's not good enough. Show details
Oddball Crystals

Oddball Crystals

4.7  (64) Summary
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Chris
Chris
 
Great crystalItem exactly as advertised - well packed - prompt delivery - thank you Show details
Statement Collective

Statement Collective

5.0  (42) Summary
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Katie Santiago
Katie Santiago
 
White Fox Boutique

White Fox Boutique

4.1  (1,887) Summary
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Sarah baker
Sarah baker
  Fair Incentive
Amazing ProductsGreat quality and variety with a wide range of products, and quick and easy payment and delivery. Show details
Nbeads

Nbeads

5.0  (37) Summary
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Teri M.
Teri M.
  Fair Incentive Verified
Great all around!!Great packaging! Great quality! Sooo many options! And the prices are
Out of this world!! Show details
OzStraps

OzStraps 🏆 2024

4.2  (157) Summary
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Luke W.
Luke W.
 
Excellent, friendly and speedy serviceFantastic service. We I ordered the wrong size, they were happy to exchange it. When it broke, they were happy to replace it. Both times they were quick to respond and polite in everything. Show details
Camile & Stone

Camile & Stone

3.9  (424) Summary
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Lisette Bell
Lisette Bell
 
Very helpfulReally helpful and understanding, I received a present off a friend and the condition on the earrings went very good so I emailed them and they offered me a store credit, so I’m super greatful as I’ve never done that before.
Linden Cook Jewellery

Linden Cook Jewellery

4.3  (64) Summary
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Meg
Meg
 
A magical mementoI had an impressions necklace created with my 2 year olds finger print and was blown away by the result. It was so special and unique I can even feel the ripples of my little boys finger print. I will definitely be getting another one for my daughter. The team were also really helpful when I struggled to do the print myself. Show details
The Littl

The Littl

3.9  (198) Summary
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Gwen
Gwen WA3 posts
  Verified
Disengenious marketingI have been accumulating alleged Littl Dollars over 3 yrs but inconveniently for me I have no access to redeem them on this Companies web page. Disengenious marketing. Show details
The Littl
The Littl   DM   
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Watch Depot

Watch Depot

4.0  (103) Summary
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chris
chrisQLD2 posts
  Fair Incentive
Happy CustomerAlba watch excellent value and very fast delivery couldnt be happier Show details
EverettBrookes Jewellers

EverettBrookes Jewellers

5.0  (26) Summary
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Lucy
LucySA
  Physical store
Great service and fantastic staffDavid the manager offered to do a medal engraving for free! Found the medal to be fantastic and shiny. It’s as good as gold. And staff were amazing and helpful! Show details
Atolea Jewelry

Atolea Jewelry

3.8  (201) Summary
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edmary1812
edmary1812
 
Terrible costumer service, no chance of returning the items - AVOIDI wasn’t happy with the earrings I ordered so I sent an email to request a refund. After 6 days and two emails each day, I still have no response. I gave up trying to get their response and started reporting fraud and a claim to dispute the charge via my bank. Show details
Auswara

Auswara

4.6  (35) Summary
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Suzanne K.
Suzanne K.NSW
 
Practical and prettyI love my medical bracelet. It is so fine and delicate. It also catered for my more lengthy medical condition details when many do not.
Really impressed with the service over Easter. I was upgraded to express post to ensure I received it before flying overseas.
Highly recommend. Show details
Michael Hill

Michael Hill

3.7  (1,485) Summary
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Berni and Shane
Berni and ShaneQLD
  Physical store
Excellent staff serviceWe were served by Echo at Cairns Central store and she was genuine, warm, friendly and very helpful. Thank you for this wonderful service. Show details ·  1
Define Watches

Define Watches

4.8  (28) Summary
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Hermie
Hermie3 posts
  Online store
Starbuy

Starbuy

4.1  (54) Summary
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Clay.M
Clay.MNSW
 
Purchase and refundHave seen ads for the appearing recently. Extremely poor and unprofessional customer service team regarding the refund process Show details
Vine Apparel

Vine Apparel

3.5  (415) Summary
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Michelle Gray
Michelle GrayNSW
 
Claremont DressI absolutely love my Claremont dress in multicolour size 10. Perfect fit and so floaty, dreamy and comfortable to wear. I wore it to a birthday party and got many compliments on how beautiful it is. Show details

A bride wearing a diamond wedding ring on her finger.

Types of jewellery stores

Looking for a jewellery store to buy your next piece (or gift) can be daunting because there's so much choice out there. We narrow stores down to three main types - you can read the pros and cons of each to see which one you might prefer supporting.

Chain jewellery stores

Chain jewellers are often the ones you see advertising on TV and radio. A lot of the time, the jewellery these stores make is mass-produced, and so are often cheaper but lower quality. These stores will often have a large choice in store and lots of inventory, so there's little chance of you seeing a style and then it being completely sold out.

While being considered more affordable, often chains will also sell higher end jewellery for those who want a more luxe piece.

Pros
Often have affordable options.
Usually have large choice in store.
Can make it simpler to shop, as you can get the same styles at different stores.
Cons
Tend to stock lower quality jewellery than some independent jewellers, however this doesn't mean that their products are low quality.

Independent jewellery stores

Independent jewellery stores usually create a more personal experience when you shop. There is often a jeweller on site who you can meet and discuss your options with.

Pros
Often offer high quality pieces.
More likely to offer a personalised shopping experience.
Can sometimes offer custom designs.
Cons
Tend to not have a large choice of more affordable pieces.

Online jewellery stores

Online jewellery stores are usually cheaper than independent jewellery stores, and depending on the store, may even be cheaper than a lot of chains. Quality, price range and service varies from store to store.

Pros
Often have a large choice of affordable and high end options.
It can be easier to find more specific pieces of jewellery online, such as crystal jewellery or jewellery that isn't silver or gold.
Have the convenience of being able to shop from the comfort of your couch.
Cons
If there's an issue or you need after-sales service, the type and level of service you get with an online shop may be unreliable - some online stores offer great customer service while for others this is non-existent.

What to consider when choosing a jeweller

Product range

The first thing you should consider is what you're looking for. Often stores will have a particular 'style' of jewellery they sell, which can help you easily figure out whether you think you'll find something there for you.

It's also worth considering looking at specialty stores if you're after specific, such as a dainty engagement ring or a watch with an unusual aesthetic. The staff here will often have more unique knowledge in the type of jewellery you're after.

Quality and authenticity

Depending on what you want to buy, quality and authenticity may be a deciding factor when choosing a jewellery store. If you're buying something with diamonds, are the diamonds GIA-certified? Is your piece of jewellery laser-inscribed with a serial number for security purposes? Does the store provide certification papers?

If you're buying a more luxury item, it's worth checking if the jeweller is part of reputable industry organisations, such as the Jewellers' Association of Australia and the Gemmological Association of Australia.

Budget

A piece of jewellery can cost anything from a few bucks to thousands and thousands of dollars, so it's a good idea to have some sense of what you want to spend before going shopping. Of course, your idea of budget may change once you've seen the quality, style and price range of what's in store.

Customer service

Different stores will have differing levels of customer service. In some stores, you'll be left to peruse at your leisure, while others may have an attendant who can walk you through all the possible options for you.

It's important to also consider after-sales service, particularly for more expensive items. Many jewellers will offer free lifetime cleaning services and jewellery inspection for more valuable pieces. Ensure you know about the returns and warranty policies if you're splashing out some savings on something more pricey.

Read reviews to see what a store's customer service is like

It's hard to tell before going in store to determine what kind of service you'll receive when you shop. That's why reading customer reviews is so important. Read up on how helpful and friendly staff were, whether or not they were pushy to make a sale, and how they communicated when something went wrong or there was an issue with a purchase.

Popular brands to look out for

There are many Australian and international brands that are popular. In addition to scrolling through the top-rated jewellery stores and brands on ProductReview.com.au, it's worth checking out popular shops to see what all the fuss is about.

Affordable jewellery shops and brands

Buying stylish jewellery doesn’t always mean you have to spend hundreds. Here are some popular shops and brands to consider:

  • Lovisa: an inexpensive, trendy chain jewellery shop popular with kids, tweens and young adults.
  • Colette Hayman: an affordable chain jewellery store that also sells handbags.

Mid-range jewellery shops and brands

These shops and brands sell mid-range items, and usually have pieces you can buy for under $100 as well as more luxe jewellery:

  • Michael Hill: a chain jewellery store selling silver and gold jewellery, as well as watches, engagement and wedding rings.
  • Prouds: a slightly more affordable chain jewellery brands that specialises in gold and silver jewellery, watches, and giftware.
  • Angus & Coote: another chain jewellery brand that sells a range of styles.
  • Zamel's Jewellery: a chain jewellery store that sells pieces starting from $10 to select pieces around $20,000 and higher.
  • Goldmark: a more budget to mid-range chain jeweller.
  • Swarovski: a brand specialising in crystal jewellery and accessories, as well as jewellery with gemstones.
  • Pandora: a popular jeweller that's known for their charm bracelets.
  • Mimco: Mimco sells statement jewellery as well as bags and wallets.

Luxury jewellery shops and brands

You'll likely have to fork out quite a bit for these brands:

  • Tiffany & Co.: an American luxury jewellery brand that's known for its sterling silver and diamond jewellery, as well as it's signature blue packaging.
  • Designers like Chanel and Louis Vuitton also sell high-end jewellery.

Conclusion

Overall, whether you’re on the hunt for dainty sleeper earrings or gold bangles, buying good-quality jewellery doesn’t always mean you have to drain your bank account to do so. There are many different stores and brands catering to different budgets and occasions, as well as different styles and personalities.

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