Best Jewellery Shops & Brands

Based on 24,110 reviews
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My Jewellery Story

My Jewellery Story 🏆 2026

4.9 Summary
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SallyanneVictoria10 posts
  Verified

I love my new stud earrings that look just like diamonds without the pricetag . Ordering was easy Shipping was fast Satisfaction.was 10/10 Thanks again MYJS Show details

Belle Fever

Belle Fever 🏆 2026

4.9 Summary
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Shez2 posts
  Verified

I have now received myStackable Classic Silver Ring and I love it. I didn’t get any engraving done as I wanted a plain silver ring and that is what I… Read more

received. Perfect size and looks really nice. This is probably the seventh or eighth piece of jewellery that Bellefever has made for me and I have been really happy with every piece. Thank you BF

Strapify

Strapify 🏆 2026

4.9 Summary
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Kerry MNSW
 

I bought a QuickFit strap for my husbands Garmin from Strapify and it has been brilliant. My husband loves the fit and comfort, and the strap itself… Read more

feels really well made. When we needed a replacement, the Strapify team were amazing, super responsive, efficient, and had a new one on the way in no time. It’s rare to find products and service this good. I’d highly recommend Strapify to anyone looking for quality straps and reliable support.

Eclectic Collection

Eclectic Collection 🏆 2026

4.9 Summary
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Phyllis Smith
  Verified

Nicely boxed good quality bracelet .Given as present and very well received. Will buy again from this company. Also prompt delivery . Thank you. Show details

Linda & Co

Linda & Co

4.9 Summary
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Roberto E.2 posts
 

My wife and I bought ladies watches at this outlet today and was graciously looked after by Josie. This store never disappoints providing best price.… Read more

I have bought a number of watches at Linda & Co (once at Rhodes and now twice at Macquarie) and I will surely come back again for any future purchases.

Camile & Stone

Camile & Stone

4.1 Summary
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Justine S.
  Fair Incentive Verified

The Lotus sapphire earrings are beautifully made with such detail. Perfect sizing for my little ones ears that look so sweet and dainty. Show details

The Silver Store

The Silver Store

4.8 Summary
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Linda3 posts
 

I received exactly what I ordered, looked great & my husband is happy with it. Thanks.

Pure Envy Jewellery

Pure Envy Jewellery

5.0 Summary
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Casey K.SA
 

Professionalism, Passion & Perfection – Working with Pure Envy was a great decision. As someone who had very little knowledge, I was blown away by how seamlessly they guided me through… Read more

every step of the journey. From our very first conversation, it was evident Emily, Cathy & Scott are not only incredibly skilled but also genuinely passionate about what they do. Their professionalism is unmatched, yet they make you feel like you're collaborating with old friends rather than just business partners. What I appreciated most was their relatability. They took the time to truly understand my vision and aspirations for the product, and then worked tirelessly to bring it to life. The quality of their work – simply impeccable. Every detail, from the design to the final product, exceeded expectation. If you're looking for a partner to turn your vision into reality, look no further than Pure Envy – you won't be disappointed.

White Fox Boutique

White Fox Boutique

3.5 Summary
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Mchelen6 posts
 

Non existent customer service, they gaslight you and then tell you they will move you to the back of the queue if you email them more than once. I… Read more

paid the extra delivery fee but my order did not arrive and they are ignoring my requests for updates. If they explained what the delay was I could understand, but lying, gaslighting and then ignoring a customer proves what a farce this greedy rip off company is, probably choosing not to spend money on employing more staff just to make more money.

Michael Hill

Michael Hill

3.6 Summary
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TigVIC6 posts
 

Poor quality. I am bought a pearl ring, not even a year old and the pearl has fallen off twice. I had purchased the 10 year warranty looks like I will be using it a lot. I will never buy from here again. Waste of money and time. Show details

Michael Hill
Michael Hill    

We are sorry to hear this has been your experience… Read more

Atolea Jewelry

Atolea Jewelry

4.1 Summary
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Jess M4 posts
  Verified

I purchased the Sea Sparkle Earrings and Dainty Emerald Ring in late September 2025, and by mid February 2026, in both the earrings and the ring, the… Read more

stones had fallen out.

I reached out to Atolea, and at first they were happy to provide me a new pair of replacement earrings due to the low quality fault, however when I reached out a couple days later when the same thing happened to my ring from the same order, they refused, claiming they only cover faults for 90 days.

Clearly if the exact same fault has happened with both similar pieces of jewellery from the same order, it is faulty and a manufacturing issue.

Would not purchase again. They claim that the jewellery is 'durable' and 'you never need to take it off" but clearly not.

Culture Kings

Culture Kings

3.8 Summary
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stylesc712 posts
 

Every add I get for shoes has the same issue..no sizes...Why advertise something you've got jack trash stock of..Waste of time. Show details

Jogia Diamonds

Jogia Diamonds

4.9 Summary
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Carmelo
 

Awesome!! – Great experience working with Yogesh and Nikhil!! Yogesh helped guide me in selecting an amazing diamond and Nikhil helped bring the ring to life,… Read more

while allowing for my custom design input. The ring turned out amazing and was a fantastic experience from start to finish. Thanks again to the whole team at Jogia Diamonds.

Ice Jewellery

Ice Jewellery

4.5 Summary
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micherri20127 posts
 

Ice Jewellery Online 9ct Yellow Gold Plain 25mm Sleeper Earrings – Wore the earrings twice and by the end of day 2 both were missing. One was found on the kitchen floor, the other hasn't been found. The hinge and the earrings are flimsy and not worth the over $100 price tag Show details

TimePiece Store

TimePiece Store

4.9 Summary
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Leif ENSW
  Verified

I was very pleased by the efficient, courteous and responsive service. I happily recommend TimePiece Store to prospective buyers.

Vine Apparel

Vine Apparel

3.8 Summary
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PauletteWA
  Verified

Just received my order for the Whitely Jeans. They are a perfect size match and they look incredible on. They have a good stretch, so as a size 14… Read more

girl, they actually sit nicely across the tummy, almost flattening the usual bloat look. Highly recommend these jeans, and the price point for denim is fabulous at $69

Trollbeads

Trollbeads

4.7 Summary
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Maybebaby9 posts
 

Troll bead Exceptional – Service beyond excellence, all staff members are approachable and full of knowledge regards the product they sell, the team at Troll beads Melbourne have met my every expectation regards the items I have bought. Thank you

The Salty Fox

The Salty Fox

4.4 Summary
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SusiekewSA5 posts
  Verified

They have great choices, efficient service & quick delivery. They are prompt with replies to any queries. Definitely buy again. Show details

Starbuy

Starbuy

4.4 Summary
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Chelsea.RNSW
  Fair Incentive

My purchase from Starbuy was fast and efficient. Delivery was quick and the watch was packaged and protected well! All information, receipts and warranty was sent through fast. Cannot wait to give the watch to my partner for our Wedding! Show details

Astra Straps

Astra Straps

4.0 Summary
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JennyVIC
  Fair Incentive

Took a little while to receive in mail but very happy with quality and fit. Feels comfortable and is easy to adjust. Really like this band and would buy again.

SkinKandy

SkinKandy

3.6 Summary
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Everett
 

Maddie at the Riccarton store is amazing!! She was super clear with what was happening during the piercings and give me a snazzy certificate which made the experience even better

Auswara

Auswara

4.7 Summary
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Kelly P.4 posts
 

The medical bracelet i bought was for an adult woman. Advertised to extend up to 22cm. It was a child's size bracelet with a tiny thin chain to… Read more

extend it. This will NOT work as the original links are triple the size and heavy.

The chain is designed to be a SAFETY chain.. not an extension for a childs bracelet.

Do not buy! Atleast they refunded me no questions asked which was weird. I didn't even ask for it.. they just sent it.

OzStraps

OzStraps

3.9 Summary
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SeanQLD
  Verified

I bought a nylon loop and a leather strap. With their discounts, both cost me just under $70 AUD. They are at best worth $5-10 each. There is not a lot too them. I don’t understand how they can charge so much for these products. Show details

The Littl

The Littl

3.7 Summary
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KateNSW
 

Despite several attempts to contact the company about the status of an order (paid for), I have received no response. No confirmation of the… Read more

purchase; no expected delivery; no acknowledgement at all. Tried to email via webpage and email to their hello@thelittl.com ... and still no response ...

Shiels

Shiels

3.2 Summary
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Deanne
  Verified

Dear Manager, I’d love to share how exceptional Kirra’s service was at your Runaway Bay store this morning. She was not only warm and friendly but… Read more

demonstrated genuine expertise. She took the time to understand what we needed and made the whole experience shopping for my birthday gift feel special. Kirra is an asset to your team.

Nbeads

Nbeads

5.0 Summary
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Teri M.
  Fair Incentive Verified

Great all around!! – Great packaging! Great quality! Sooo many options! And the prices are Out of this world!! Show details

Statement Collective

Statement Collective

4.8 Summary
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Anonymous
 

Disappointed with engraving – Ordered a signet ring with the initials “CC” engraved. Chose a font that seemed nice. The ring arrived but the letters don’t look like CC at all, it… Read more

looks like “DD”. I emailed them. Their reply agreed that’s what it looks like, but added they can’t do anything about it as I chose the font. I think at that price ($35 for the engraving) this is disappointing & posting a review so others can consider before purchasing. I made the purchase after seeing positive reviews. It was for a gift so now have bought a different ring elsewhere.

TummyToys

TummyToys

4.8 Summary
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SaniNSW
 

Tummy toys is my go-to when it comes to body jewellery. I purchased two items recently and they are both lovely and super comfortable to wear. The… Read more

customer service is excellent and the products last a very long time. They have a wide range of jewellery. I would purchase again.

Define Watches

Define Watches

4.9 Summary
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Richard N.NSW
 

My first watch purchase from Define and I doubt it will be my last. Service was exceptional, with clear communication from day 1. My watch had to… Read more

be ordered in and the timeframe to posting was spot on. The watch arrived promptly, beautifully and securely packaged and is a truly gorgeous piece. Peter also threw in some unexpected but very welcome gifts, which were very gratefully received. As a long standing collector, this is exactly how you want online purchasing to go. I cannot recommend Peter and Define watch highly enough. Outstanding.

Karma East

Karma East

4.9 Summary
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SunflowermargNSW11 posts
  Verified

I've bought several garments and the cotton fabrics and sewing standards have consistently been excellent. Easy returns process when needed. The… Read more

sizing charts showing garment sizes have been revamped recently and seem very usable and accurate. My garments have been nicely packaged including a usable cloth bag. Well priced and good value.

A bride wearing a diamond wedding ring on her finger.

Types of jewellery stores

Looking for a jewellery store to buy your next piece (or gift) can be daunting because there's so much choice out there. We narrow stores down to three main types - you can read the pros and cons of each to see which one you might prefer supporting.

Chain jewellery stores

Chain jewellers are often the ones you see advertising on TV and radio. A lot of the time, the jewellery these stores make is mass-produced, and so are often cheaper but lower quality. These stores will often have a large choice in store and lots of inventory, so there's little chance of you seeing a style and then it being completely sold out.

While being considered more affordable, often chains will also sell higher end jewellery for those who want a more luxe piece.

Pros
Often have affordable options.
Usually have large choice in store.
Can make it simpler to shop, as you can get the same styles at different stores.
Cons
Tend to stock lower quality jewellery than some independent jewellers, however this doesn't mean that their products are low quality.

Independent jewellery stores

Independent jewellery stores usually create a more personal experience when you shop. There is often a jeweller on site who you can meet and discuss your options with.

Pros
Often offer high quality pieces.
More likely to offer a personalised shopping experience.
Can sometimes offer custom designs.
Cons
Tend to not have a large choice of more affordable pieces.

Online jewellery stores

Online jewellery stores are usually cheaper than independent jewellery stores, and depending on the store, may even be cheaper than a lot of chains. Quality, price range and service varies from store to store.

Pros
Often have a large choice of affordable and high end options.
It can be easier to find more specific pieces of jewellery online, such as crystal jewellery or jewellery that isn't silver or gold.
Have the convenience of being able to shop from the comfort of your couch.
Cons
If there's an issue or you need after-sales service, the type and level of service you get with an online shop may be unreliable - some online stores offer great customer service while for others this is non-existent.

What to consider when choosing a jeweller

Product range

The first thing you should consider is what you're looking for. Often stores will have a particular 'style' of jewellery they sell, which can help you easily figure out whether you think you'll find something there for you.

It's also worth considering looking at specialty stores if you're after specific, such as a dainty engagement ring or a watch with an unusual aesthetic. The staff here will often have more unique knowledge in the type of jewellery you're after.

Quality and authenticity

Depending on what you want to buy, quality and authenticity may be a deciding factor when choosing a jewellery store. If you're buying something with diamonds, are the diamonds GIA-certified? Is your piece of jewellery laser-inscribed with a serial number for security purposes? Does the store provide certification papers?

If you're buying a more luxury item, it's worth checking if the jeweller is part of reputable industry organisations, such as the Jewellers' Association of Australia and the Gemmological Association of Australia.

Budget

A piece of jewellery can cost anything from a few bucks to thousands and thousands of dollars, so it's a good idea to have some sense of what you want to spend before going shopping. Of course, your idea of budget may change once you've seen the quality, style and price range of what's in store.

Customer service

Different stores will have differing levels of customer service. In some stores, you'll be left to peruse at your leisure, while others may have an attendant who can walk you through all the possible options for you.

It's important to also consider after-sales service, particularly for more expensive items. Many jewellers will offer free lifetime cleaning services and jewellery inspection for more valuable pieces. Ensure you know about the returns and warranty policies if you're splashing out some savings on something more pricey.

Read reviews to see what a store's customer service is like

It's hard to tell before going in store to determine what kind of service you'll receive when you shop. That's why reading customer reviews is so important. Read up on how helpful and friendly staff were, whether or not they were pushy to make a sale, and how they communicated when something went wrong or there was an issue with a purchase.

Popular brands to look out for

There are many Australian and international brands that are popular. In addition to scrolling through the top-rated jewellery stores and brands on ProductReview.com.au, it's worth checking out popular shops to see what all the fuss is about.

Affordable jewellery shops and brands

Buying stylish jewellery doesn’t always mean you have to spend hundreds. Here are some popular shops and brands to consider:

  • Lovisa: an inexpensive, trendy chain jewellery shop popular with kids, tweens and young adults.
  • Colette Hayman: an affordable chain jewellery store that also sells handbags.

Mid-range jewellery shops and brands

These shops and brands sell mid-range items, and usually have pieces you can buy for under $100 as well as more luxe jewellery:

  • Michael Hill: a chain jewellery store selling silver and gold jewellery, as well as watches, engagement and wedding rings.
  • Prouds: a slightly more affordable chain jewellery brands that specialises in gold and silver jewellery, watches, and giftware.
  • Angus & Coote: another chain jewellery brand that sells a range of styles.
  • Zamel's Jewellery: a chain jewellery store that sells pieces starting from $10 to select pieces around $20,000 and higher.
  • Goldmark: a more budget to mid-range chain jeweller.
  • Swarovski: a brand specialising in crystal jewellery and accessories, as well as jewellery with gemstones.
  • Pandora: a popular jeweller that's known for their charm bracelets.
  • Mimco: Mimco sells statement jewellery as well as bags and wallets.

Luxury jewellery shops and brands

You'll likely have to fork out quite a bit for these brands:

  • Tiffany & Co.: an American luxury jewellery brand that's known for its sterling silver and diamond jewellery, as well as it's signature blue packaging.
  • Designers like Chanel and Louis Vuitton also sell high-end jewellery.

Conclusion

Overall, whether you’re on the hunt for dainty sleeper earrings or gold bangles, buying good-quality jewellery doesn’t always mean you have to drain your bank account to do so. There are many different stores and brands catering to different budgets and occasions, as well as different styles and personalities.