Best Jewellery Shops & Brands

Based on 24,979 reviews
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My Jewellery Story

My Jewellery Story 🏆 2026

5.0 Summary
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KarlaACT5 posts
 

My three pairs of Bella earings arrived quickly. The quality of the crystals is lovely. But the design of the hooks which are bent at a strange… Read more

unhelpful angle and the closer at the back, coupled with the thickness and bluntness of the actual hook made it very difficult to get them in. It took almost 10 mins and a bit of soreness. I hope this gets easier with time. I have never had trouble getting earings in before and have worn many different styles in my long (almost 70) life.

Belle Fever

Belle Fever 🏆 2026

5.0 Summary
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mscrazycattQueensland2 posts
  Verified

I was looking for a stacker ring, contacted BelleFever asking if I could add a birth stone. Staff recommended the birth stone ring and I added my own… Read more

touch personalising it. I really like my ring I received. Wear it every day. I would recommend BellFever as my purchase is the best.

Strapify

Strapify 🏆 2026

4.9 Summary
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Fiona AuglysNSW
  Fair Incentive Verified

Great range of products. Excellent customer service. Easy to navigate website. Show details

Eclectic Collection

Eclectic Collection 🏆 2026

5.0 Summary
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Sue McKenzieWA3 posts
 

I bought two pairs of earings & absolutely love both of them. Service has been exceptional & the postage very prompt - I would thoroughly recommend this small Australian-owned business & will certainly shop with them again in future. Show details

Camile & Stone

Camile & Stone

4.2 Summary
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Mel BakerQLD6 posts
  Fair Incentive

Absolutely love my Camille & Stone jewellery and look forward to giving some of my purchases as Christmas gifts. Beautiful quality & design and love… Read more

how quickly it was all delivered. Had a problem with one of the gift boxes and it was dealt with promptly with a new one on its way, thank you and thank you for the huge discount code you sent me. Mel

Linda & Co

Linda & Co

4.9 Summary
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Marie-Louise LeeNSW
  Verified

Thankyou David for designing these amazing 3 rings & Fadia your service, was exceptional (as always!) I’m so very happy with my purchase & will… Read more

definitely be back! This jewellery store stands way above the rest for their kindness, price & attention to detail. I highly recommend Linda & Co…….. a must for all your jewellery needs!

The Silver Store

The Silver Store

4.9 Summary
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CAMMVIC
  Verified

We ordered a silver-look heart keyring for our daughter's 18th. It's a lovely piece with a good weight to it and it arrived in a timely manner. We… Read more

had both sides engraved - the side with our daughter's name looks great but the side where we added more text is very tiny and quite tricky to read. If I'd known it would come out so small, I probably would have saved myself $15 and only engraved one side. Hot tip: if engraving text, keep it simple and short to get the most effective look.

Pure Envy Jewellery

Pure Envy Jewellery

5.0 Summary
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Casey K.SA
 

Professionalism, Passion & Perfection – Working with Pure Envy was a great decision. As someone who had very little knowledge, I was blown away by how seamlessly they guided me through… Read more

every step of the journey. From our very first conversation, it was evident Emily, Cathy & Scott are not only incredibly skilled but also genuinely passionate about what they do. Their professionalism is unmatched, yet they make you feel like you're collaborating with old friends rather than just business partners. What I appreciated most was their relatability. They took the time to truly understand my vision and aspirations for the product, and then worked tirelessly to bring it to life. The quality of their work – simply impeccable. Every detail, from the design to the final product, exceeded expectation. If you're looking for a partner to turn your vision into reality, look no further than Pure Envy – you won't be disappointed.

Michael Hill

Michael Hill

3.6 Summary
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BBBVIC15 posts
 

Very disappointing experience with Michael Hill. My partner spent thousands on my engagement ring in 2021 and also purchased a care plan. At no point… Read more

was he told that this particular design could only be resized to a certain point.

After losing a significant amount of weight, my ring is now too large to wear safely. When I contacted Michael Hill, I was told they cannot resize it further and was essentially advised to either try an independent jeweller or purchase a new engagement ring.

I understand that a ring cannot be modified if it risks damaging the setting, but what is disappointing is that such a significant limitation was never explained at the time of purchase. Rather than offering a meaningful solution, the response has essentially been to spend more money.When we went in store for the care plan check up we were told to see an independent jeweller and void all warranties and the care plan or wear the ring on another finger and buy a new one.

After this experience, we will be purchasing our wedding bands and any future engagement ring elsewhere. It’s incredibly disappointing to feel that customer care comes second to another sale.

Choose wisely if you shop here.

Michael Hill
Michael Hill    

Hi, Thank you for reaching out to us - and we do… Read more

White Fox Boutique

White Fox Boutique

3.5 Summary
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Louise M.
  Verified

Really disappointing experience with White Fox. The item literally fell apart without warning during its first wear. There was no visible damage or… Read more

indication anything was wrong before I wore it, so of course the tags had already been removed by the time the fault became apparent.

I contacted White Fox expecting a straightforward refund for a clearly faulty product, only to be told that because the tags had been removed, it was supposedly no longer eligible for a refund under their returns policy. They offered a replacement as a “gesture of goodwill”.

This is not a change-of-mind return. The item failed during normal use on the very first occasion it was worn. Their response also appears inconsistent with Australian Consumer Law, as a retailer’s own returns policy cannot remove a consumer’s rights when a product is faulty.

I’ve also previously purchased jumpers from White Fox and have been really disappointed with the fabric quality. They don’t wash well and several of mine have ended up with strange marks through the fabric that simply won’t come out, despite trying multiple different stain removers.

Between the poor quality of the clothing and the way this faulty item has been handled, I’m extremely disappointed and won’t be purchasing again.

Culture Kings

Culture Kings

3.9 Summary
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stylesc712 posts
 

Every add I get for shoes has the same issue..no sizes...Why advertise something you've got jack trash stock of..Waste of time. Show details

Atolea Jewelry

Atolea Jewelry

4.1 Summary
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samantha.petfield
 

Extremely disappointing experience with ATOLEA. The product quality was poor, but the customer service has been even worse. My first order never… Read more

shipped, and I had to discover the issue myself and contact ATOLEA. My second order arrived with multiple quality concerns and did not look as advertised. After repeatedly requesting escalation, [Name Removed] from management finally contacted me and offered a resolution.

I responded asking for clarification and have now been waiting THREE DAYS with no response, despite multiple follow-ups.

This has been going on for weeks. Customers should not have to repeatedly chase a company just to get a response and resolve an order issue. I tried extensively to handle this privately, but the lack of communication from customer service and management is unacceptable.

Based on my experience, I would not recommend ATOLEA.

Jogia Diamonds

Jogia Diamonds

4.9 Summary
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Carmelo
 

Awesome!! – Great experience working with Yogesh and Nikhil!! Yogesh helped guide me in selecting an amazing diamond and Nikhil helped bring the ring to life,… Read more

while allowing for my custom design input. The ring turned out amazing and was a fantastic experience from start to finish. Thanks again to the whole team at Jogia Diamonds.

Ice Jewellery

Ice Jewellery

4.6 Summary
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micherri20127 posts
 

Ice Jewellery Online 9ct Yellow Gold Plain 25mm Sleeper Earrings – Wore the earrings twice and by the end of day 2 both were missing. One was found on the kitchen floor, the other hasn't been found. The hinge and the earrings are flimsy and not worth the over $100 price tag Show details

Starbuy

Starbuy

4.6 Summary
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Julien K.QLD2 posts
 

Probably the best watch dealer in Australia , I have bought many watches and their weekend specials are something to look forward to every Friday Show details

TimePiece Store

TimePiece Store

4.9 Summary
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RyanWA
 

They were very communicative and helpful with my order. It arrived promptly and in great condition. I highly recommend.

Vine Apparel

Vine Apparel

3.8 Summary
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J-A Y.NSW3 posts
  Verified

I honestly *cannot* speak highly enough of this company and their customer service. From the moment I reached out with a dilemma that affected me… Read more

using a credit note in a timely fashion, they were incredibly responsive, helpful, and accommodating. What really stood out was their flexibility and genuine willingness to find a solution that worked for me, rather than simply applying a one-size-fits-all approach and saying "no".

In a world where great customer service can be hard to find, this team went above and beyond. They were professional, understanding, and made the entire experience completely stress-free. Their commitment to customer satisfaction is truly outstanding, and it's clear they genuinely value their customers.

I will absolutely be purchasing from them again and would recommend them without hesitation. Thank you for such an exceptional experience!

Trollbeads

Trollbeads

4.8 Summary
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Maybebaby9 posts
 

Troll bead Exceptional – Service beyond excellence, all staff members are approachable and full of knowledge regards the product they sell, the team at Troll beads Melbourne have met my every expectation regards the items I have bought. Thank you

The Littl

The Littl

4.0 Summary
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CheyneQLD
  Fair Incentive

I've been wearing jewellery from the littl everyday for the last couple years and its held up really well with minimal cleaning required. It elevates every look and I never feel right if I forget to leave the house without them on

The Salty Fox

The Salty Fox

4.3 Summary
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D. HayesNSW2 posts
 

Great quality items fast delivery great service 10/10 great prices Show details

Astra Straps

Astra Straps

4.0 Summary
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Jenny MatchettNSW
  Fair Incentive

Beautiful product and great quality! Would definitely recommend this product as it doesn’t disappoint Show details

Auswara

Auswara

4.8 Summary
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John V
 

I am very happy with my Auswara bracelet. Ordering was easy and Jay was helpful with his support and prompt service. John V Show details

SkinKandy

SkinKandy

3.7 Summary
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cara
  Verified

I have been a consistent and regular customer at Skin Kandy Miranda, and I’ve always had such great experiences. I’ve had multiple ear piercings and… Read more

my belly piercing done here, and the staff have always been friendly, professional and helpful.

Unfortunately, I had a very different experience yesterday when I went in to have my helix downsized. I had two helix piercings directly above one another, the bottom one was only one week old and still very fresh and painful, while the top one had been pierced eight weeks ago and was the one that needed downsizing.

I specifically explained multiple times that the bottom piercing was the fresh one and the top one was the one that needed changing. During the process I luckily checked my phone camera and realised the staff member had removed the wrong piercing (my one-week old fresh helix.)

It was extremely painful, and although she reassured me that it was “okay” and “fine”, I personally was not fine with it. Helix piercings are already known for being difficult to heal, and I’m now concerned that removing the jewellery from such a fresh piercing may disrupt the healing process.

The piercing I actually went in to downsize also wasn’t properly downsized, only the front was changed, the actaul pole of the earring was not touched. There were several mistakes throughout the appointment, and the whole process took quite a long time for a simple task.

I’m not someone who normally writes negative reviews, but I felt this was important feedback. Although the staff member in this situation was lovely, I do feel newer staff members should have appropriate supervision and support while learning.

Other than this experience, every other visit to Skin Kandy has been fantastic. Cheers to the rest of the team I’ve always loved coming here and hope this was just an isolated experience.

OzStraps

OzStraps

4.1 Summary
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DearnaTAS2 posts
 

Excellent service and really happy with what I purchased. Definitely recommend OzStraps

Nbeads

Nbeads

5.0 Summary
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Teri M.
  Fair Incentive Verified

Great all around!! – Great packaging! Great quality! Sooo many options! And the prices are Out of this world!! Show details

Statement Collective

Statement Collective

4.9 Summary
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Anonymous
 

Disappointed with engraving – Ordered a signet ring with the initials “CC” engraved. Chose a font that seemed nice. The ring arrived but the letters don’t look like CC at all, it… Read more

looks like “DD”. I emailed them. Their reply agreed that’s what it looks like, but added they can’t do anything about it as I chose the font. I think at that price ($35 for the engraving) this is disappointing & posting a review so others can consider before purchasing. I made the purchase after seeing positive reviews. It was for a gift so now have bought a different ring elsewhere.

Shiels

Shiels

3.3 Summary
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Dale G.4 posts
 

Shiels should change their policy in repairs an parts without buying something from them Show details

TummyToys

TummyToys

4.9 Summary
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SaniNSW
 

Tummy toys is my go-to when it comes to body jewellery. I purchased two items recently and they are both lovely and super comfortable to wear. The… Read more

customer service is excellent and the products last a very long time. They have a wide range of jewellery. I would purchase again.

Define Watches

Define Watches

5.0 Summary
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Richard N.NSW
 

My first watch purchase from Define and I doubt it will be my last. Service was exceptional, with clear communication from day 1. My watch had to… Read more

be ordered in and the timeframe to posting was spot on. The watch arrived promptly, beautifully and securely packaged and is a truly gorgeous piece. Peter also threw in some unexpected but very welcome gifts, which were very gratefully received. As a long standing collector, this is exactly how you want online purchasing to go. I cannot recommend Peter and Define watch highly enough. Outstanding.

Karma East

Karma East

5.0 Summary
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SunflowermargNSW11 posts
  Verified

I've bought several garments and the cotton fabrics and sewing standards have consistently been excellent. Easy returns process when needed. The… Read more

sizing charts showing garment sizes have been revamped recently and seem very usable and accurate. My garments have been nicely packaged including a usable cloth bag. Well priced and good value.

A bride wearing a diamond wedding ring on her finger.

Types of jewellery stores

Looking for a jewellery store to buy your next piece (or gift) can be daunting because there's so much choice out there. We narrow stores down to three main types - you can read the pros and cons of each to see which one you might prefer supporting.

Chain jewellery stores

Chain jewellers are often the ones you see advertising on TV and radio. A lot of the time, the jewellery these stores make is mass-produced, and so are often cheaper but lower quality. These stores will often have a large choice in store and lots of inventory, so there's little chance of you seeing a style and then it being completely sold out.

While being considered more affordable, often chains will also sell higher end jewellery for those who want a more luxe piece.

Pros
Often have affordable options.
Usually have large choice in store.
Can make it simpler to shop, as you can get the same styles at different stores.
Cons
Tend to stock lower quality jewellery than some independent jewellers, however this doesn't mean that their products are low quality.

Independent jewellery stores

Independent jewellery stores usually create a more personal experience when you shop. There is often a jeweller on site who you can meet and discuss your options with.

Pros
Often offer high quality pieces.
More likely to offer a personalised shopping experience.
Can sometimes offer custom designs.
Cons
Tend to not have a large choice of more affordable pieces.

Online jewellery stores

Online jewellery stores are usually cheaper than independent jewellery stores, and depending on the store, may even be cheaper than a lot of chains. Quality, price range and service varies from store to store.

Pros
Often have a large choice of affordable and high end options.
It can be easier to find more specific pieces of jewellery online, such as crystal jewellery or jewellery that isn't silver or gold.
Have the convenience of being able to shop from the comfort of your couch.
Cons
If there's an issue or you need after-sales service, the type and level of service you get with an online shop may be unreliable - some online stores offer great customer service while for others this is non-existent.

What to consider when choosing a jeweller

Product range

The first thing you should consider is what you're looking for. Often stores will have a particular 'style' of jewellery they sell, which can help you easily figure out whether you think you'll find something there for you.

It's also worth considering looking at specialty stores if you're after specific, such as a dainty engagement ring or a watch with an unusual aesthetic. The staff here will often have more unique knowledge in the type of jewellery you're after.

Quality and authenticity

Depending on what you want to buy, quality and authenticity may be a deciding factor when choosing a jewellery store. If you're buying something with diamonds, are the diamonds GIA-certified? Is your piece of jewellery laser-inscribed with a serial number for security purposes? Does the store provide certification papers?

If you're buying a more luxury item, it's worth checking if the jeweller is part of reputable industry organisations, such as the Jewellers' Association of Australia and the Gemmological Association of Australia.

Budget

A piece of jewellery can cost anything from a few bucks to thousands and thousands of dollars, so it's a good idea to have some sense of what you want to spend before going shopping. Of course, your idea of budget may change once you've seen the quality, style and price range of what's in store.

Customer service

Different stores will have differing levels of customer service. In some stores, you'll be left to peruse at your leisure, while others may have an attendant who can walk you through all the possible options for you.

It's important to also consider after-sales service, particularly for more expensive items. Many jewellers will offer free lifetime cleaning services and jewellery inspection for more valuable pieces. Ensure you know about the returns and warranty policies if you're splashing out some savings on something more pricey.

Read reviews to see what a store's customer service is like

It's hard to tell before going in store to determine what kind of service you'll receive when you shop. That's why reading customer reviews is so important. Read up on how helpful and friendly staff were, whether or not they were pushy to make a sale, and how they communicated when something went wrong or there was an issue with a purchase.

There are many Australian and international brands that are popular. In addition to scrolling through the top-rated jewellery stores and brands on ProductReview.com.au, it's worth checking out popular shops to see what all the fuss is about.

Affordable jewellery shops and brands

Buying stylish jewellery doesn’t always mean you have to spend hundreds. Here are some popular shops and brands to consider:

  • Lovisa: an inexpensive, trendy chain jewellery shop popular with kids, tweens and young adults.
  • Colette Hayman: an affordable chain jewellery store that also sells handbags.

Mid-range jewellery shops and brands

These shops and brands sell mid-range items, and usually have pieces you can buy for under $100 as well as more luxe jewellery:

  • Michael Hill: a chain jewellery store selling silver and gold jewellery, as well as watches, engagement and wedding rings.
  • Prouds: a slightly more affordable chain jewellery brands that specialises in gold and silver jewellery, watches, and giftware.
  • Angus & Coote: another chain jewellery brand that sells a range of styles.
  • Zamel's Jewellery: a chain jewellery store that sells pieces starting from $10 to select pieces around $20,000 and higher.
  • Goldmark: a more budget to mid-range chain jeweller.
  • Swarovski: a brand specialising in crystal jewellery and accessories, as well as jewellery with gemstones.
  • Pandora: a popular jeweller that's known for their charm bracelets.
  • Mimco: Mimco sells statement jewellery as well as bags and wallets.

Luxury jewellery shops and brands

You'll likely have to fork out quite a bit for these brands:

  • Tiffany & Co.: an American luxury jewellery brand that's known for its sterling silver and diamond jewellery, as well as it's signature blue packaging.
  • Designers like Chanel and Louis Vuitton also sell high-end jewellery.

Conclusion

Overall, whether you’re on the hunt for dainty sleeper earrings or gold bangles, buying good-quality jewellery doesn’t always mean you have to drain your bank account to do so. There are many different stores and brands catering to different budgets and occasions, as well as different styles and personalities.