Best Jewellery Shops & Brands

Finding the right gift can be tricky. Not sure what present to buy for that special occasion? Jewellery is a crowd-pleaser and a great way to show someone that you care about them. Whether you’re searching for a romantic Valentine’s Day gift, a birthday present for a friend, or wedding rings, this guide will help you find the right jewellery store for you. Continue reading...

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Based on 20,916 reviews
Belle Fever

Belle Fever 🏆 2024

4.9  (1,652) Summary
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Veronica
Veronica
  Verified
Exceptional!!When I first saw the memory creation necklace iI loved it. But I looked at other sites, however I always came back to Belle Fever. I had a few questions, which were promptly answered and I got mine customised. The pricing was reasonable and it arrived in prompt time beautifully packaged. And I loved it. Couldn't be happier. Show details ·  1
My Jewellery Story

My Jewellery Story 🏆 2024

4.9  (2,433) Summary
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Hermini M.
Hermini M.NSW
  Verified
Happy with the priceI am happy with the price but wasn't impress with one of the jewelry I got. The light purple look more light blue to me unfortunately. Show details
Eclectic Collection

Eclectic Collection

4.9  (575) Summary
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Cindy Clapperton
Cindy Clapperton
  Verified
Sterling silver studsItem arrived in good time and well packaged. Overall I am happy with the quality of the item purchased as well. Lovely little earrings. Show details ·  1
Pure Envy Jewellery

Pure Envy Jewellery

5.0  (149) Summary
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Casey K.
Casey K.SA
 
Strapify

Strapify

4.8  (475) Summary
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Jhanna B.
Jhanna B.
  Fair Incentive
Great bandThe Watch band looks great. Lovely people with great service. Show details
The Silver Store

The Silver Store

4.9  (199) Summary
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Gayle P
Gayle PQLD2 posts
 
Engraved bangleSuch a beautiful product will be purchasing other items in the future. The option to add engraving is amazing as not many companies provide this service Show details
Linda & Co

Linda & Co

4.8  (236) Summary
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Louie Lu
Louie LuNSW
  Fair Incentive Verified
KnowledgeableHelpful, knowledgable, experienced and friendly. Would recommend for new watch buyers Show details
Ice Jewellery

Ice Jewellery

4.7  (141) Summary
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Sean
Sean NSW3 posts
 
Anniversary ringHorrible service. Firstly didn’t get a response for 10 days until I chased it up and then when finally the ring came after 22 days it was the wrong one. Instead of then trying to fix up the mistake and give me the ring I ordered they said I would have to cancel. Never use them Show details
Jogia Diamonds

Jogia Diamonds

4.8  (89) Summary
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Carmelo
Carmelo
 
Awesome!!Great experience working with Yogesh and Nikhil!! Yogesh helped guide me in selecting an amazing diamond and Nikhil helped bring the ring to life, while allowing for my custom design input. The ring turned out amazing and was a fantastic experience from start to finish.
Thanks again to the whole team at Jogia Diamonds.
TimePiece Store

TimePiece Store

4.8  (84) Summary
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Ratichon
RatichonACT9 posts
 
Trollbeads

Trollbeads

4.7  (77) Summary
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Maybebaby
Maybebaby7 posts
 
Troll bead ExceptionalService beyond excellence, all staff members are approachable and full of knowledge regards the product they sell, the team at Troll beads Melbourne have met my every expectation regards the items I have bought. Thank you
The Salty Fox

The Salty Fox

4.5  (116) Summary
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Julie
Julie
 
Beautiful products and great serviceThank you so much for my beautiful products. They arrived in perfect condition within a couple of working days after ordering. The whole process was seamless. I am so happy and would highly recommend Salty Fox as a reliable and excellent place to purchase Apple watch bands and accessories. Show details ·  1
Culture Kings

Culture Kings

4.2  (644) Summary
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Thomas R.
Thomas R.Tasmania2 posts
  Verified Online Store
Statement Collective

Statement Collective

5.0  (42) Summary
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Katie Santiago
Katie Santiago
 
White Fox Boutique

White Fox Boutique

4.1  (1,978) Summary
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Vesna
VesnaWA
  Verified
I believe this company is a ScamNever received any of my 5 orders , they stated it was delivered, but nothing came , l believe they are a SCAM
Nbeads

Nbeads

5.0  (37) Summary
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Teri M.
Teri M.
  Fair Incentive Verified
Great all around!!Great packaging! Great quality! Sooo many options! And the prices are
Out of this world!! Show details
OzStraps

OzStraps 🏆 2024

4.1  (158) Summary
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Brad
Brad
 
Excellent serviceExcellent service. Needed extra screwdrivers for my Garmin watch and they sent them at no charge immediately. Happy customer!
Linden Cook Jewellery

Linden Cook Jewellery

4.3  (64) Summary
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Meg
Meg
 
A magical mementoI had an impressions necklace created with my 2 year olds finger print and was blown away by the result. It was so special and unique I can even feel the ripples of my little boys finger print. I will definitely be getting another one for my daughter. The team were also really helpful when I struggled to do the print myself. Show details
Camile & Stone

Camile & Stone

3.8  (462) Summary
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NothappyJan
NothappyJan
 
The Littl

The Littl

3.9  (201) Summary
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bungle
bungle
 
smaller and thinner than anticipatedAlot smaller and thinner and lighter than I anticipated - not good for a gift Show details
The Littl
The Littl   DM   
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EverettBrookes Jewellers

EverettBrookes Jewellers

5.0  (26) Summary
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Lucy
LucySA
  Physical store
Great service and fantastic staffDavid the manager offered to do a medal engraving for free! Found the medal to be fantastic and shiny. It’s as good as gold. And staff were amazing and helpful! Show details
Watch Depot

Watch Depot

3.9  (110) Summary
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Phil
PhilWA
 
Michael Hill

Michael Hill

3.6  (1,488) Summary
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Wild_Indigo
Wild_IndigoNSW14 posts
  Verified Physical store
Michael Hill
Michael Hill   DM   
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Define Watches

Define Watches

4.8  (28) Summary
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Hermie
Hermie3 posts
  Online store
Starbuy

Starbuy

4.2  (56) Summary
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Naoise
Naoise2 posts
 
Everything worked as expected, with very competive pricingOrdered a Citizen Promaster Eco-Drive at a very competitive price on a Sunday. The watch arrived by Wednesday in original packaging with Citizen warranty card for registering. Happy with service, price and product.
Auswara

Auswara

4.5  (36) Summary
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Greg
GregNSW2 posts
 
Great productIt’s nice be wearing a medical braclet that looks smart and is well made.It arrived promptly and the price was very reasonable.My colleges have asked were did I purchase it from.Highly recommended Show details
Atolea Jewelry

Atolea Jewelry

3.7  (210) Summary
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Gen
GenNSW8 posts
  Verified
Order not delivered and no response from AtoleaPlaced an order on 30/6 and received email saying delivery within 7 days. It’s now the 19/7 and still waiting on my order and a response from customer service. Show details
TummyToys

TummyToys

4.6  (32) Summary
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Ruthie
RuthieMelbourne3 posts
  Online store
Excellent service and productBought a belly button piercing for pregnancy. The lady that helped me over the phone was so knowledgable and helpful. Ordered express and it was just perfect for my expanding bump as my current one was getting too small. Show details
Vine Apparel

Vine Apparel

3.6  (429) Summary
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L.Smith
L.SmithNSW2 posts
  Verified
Happy customer great service & great jeans can’t wait to wear themPurchased a pair of jeans on line on Wednesday & they arrived today (2 days later) tried them on & they fit like a glove - will certainly buy again - happy customer Show details
Astra Straps

Astra Straps

3.9  (62) Summary
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Marcusj123
Marcusj123AU3 posts
 
Apple Watch magnetic bandBought two straps. First one broke quickly so thought I’d try again. Second one has now broken after 3 months. Have contacted them to see what their customer service is like. Will see what happens. Show details

A bride wearing a diamond wedding ring on her finger.

Types of jewellery stores

Looking for a jewellery store to buy your next piece (or gift) can be daunting because there's so much choice out there. We narrow stores down to three main types - you can read the pros and cons of each to see which one you might prefer supporting.

Chain jewellery stores

Chain jewellers are often the ones you see advertising on TV and radio. A lot of the time, the jewellery these stores make is mass-produced, and so are often cheaper but lower quality. These stores will often have a large choice in store and lots of inventory, so there's little chance of you seeing a style and then it being completely sold out.

While being considered more affordable, often chains will also sell higher end jewellery for those who want a more luxe piece.

Pros
Often have affordable options.
Usually have large choice in store.
Can make it simpler to shop, as you can get the same styles at different stores.
Cons
Tend to stock lower quality jewellery than some independent jewellers, however this doesn't mean that their products are low quality.

Independent jewellery stores

Independent jewellery stores usually create a more personal experience when you shop. There is often a jeweller on site who you can meet and discuss your options with.

Pros
Often offer high quality pieces.
More likely to offer a personalised shopping experience.
Can sometimes offer custom designs.
Cons
Tend to not have a large choice of more affordable pieces.

Online jewellery stores

Online jewellery stores are usually cheaper than independent jewellery stores, and depending on the store, may even be cheaper than a lot of chains. Quality, price range and service varies from store to store.

Pros
Often have a large choice of affordable and high end options.
It can be easier to find more specific pieces of jewellery online, such as crystal jewellery or jewellery that isn't silver or gold.
Have the convenience of being able to shop from the comfort of your couch.
Cons
If there's an issue or you need after-sales service, the type and level of service you get with an online shop may be unreliable - some online stores offer great customer service while for others this is non-existent.

What to consider when choosing a jeweller

Product range

The first thing you should consider is what you're looking for. Often stores will have a particular 'style' of jewellery they sell, which can help you easily figure out whether you think you'll find something there for you.

It's also worth considering looking at specialty stores if you're after specific, such as a dainty engagement ring or a watch with an unusual aesthetic. The staff here will often have more unique knowledge in the type of jewellery you're after.

Quality and authenticity

Depending on what you want to buy, quality and authenticity may be a deciding factor when choosing a jewellery store. If you're buying something with diamonds, are the diamonds GIA-certified? Is your piece of jewellery laser-inscribed with a serial number for security purposes? Does the store provide certification papers?

If you're buying a more luxury item, it's worth checking if the jeweller is part of reputable industry organisations, such as the Jewellers' Association of Australia and the Gemmological Association of Australia.

Budget

A piece of jewellery can cost anything from a few bucks to thousands and thousands of dollars, so it's a good idea to have some sense of what you want to spend before going shopping. Of course, your idea of budget may change once you've seen the quality, style and price range of what's in store.

Customer service

Different stores will have differing levels of customer service. In some stores, you'll be left to peruse at your leisure, while others may have an attendant who can walk you through all the possible options for you.

It's important to also consider after-sales service, particularly for more expensive items. Many jewellers will offer free lifetime cleaning services and jewellery inspection for more valuable pieces. Ensure you know about the returns and warranty policies if you're splashing out some savings on something more pricey.

Read reviews to see what a store's customer service is like

It's hard to tell before going in store to determine what kind of service you'll receive when you shop. That's why reading customer reviews is so important. Read up on how helpful and friendly staff were, whether or not they were pushy to make a sale, and how they communicated when something went wrong or there was an issue with a purchase.

Popular brands to look out for

There are many Australian and international brands that are popular. In addition to scrolling through the top-rated jewellery stores and brands on ProductReview.com.au, it's worth checking out popular shops to see what all the fuss is about.

Affordable jewellery shops and brands

Buying stylish jewellery doesn’t always mean you have to spend hundreds. Here are some popular shops and brands to consider:

  • Lovisa: an inexpensive, trendy chain jewellery shop popular with kids, tweens and young adults.
  • Colette Hayman: an affordable chain jewellery store that also sells handbags.

Mid-range jewellery shops and brands

These shops and brands sell mid-range items, and usually have pieces you can buy for under $100 as well as more luxe jewellery:

  • Michael Hill: a chain jewellery store selling silver and gold jewellery, as well as watches, engagement and wedding rings.
  • Prouds: a slightly more affordable chain jewellery brands that specialises in gold and silver jewellery, watches, and giftware.
  • Angus & Coote: another chain jewellery brand that sells a range of styles.
  • Zamel's Jewellery: a chain jewellery store that sells pieces starting from $10 to select pieces around $20,000 and higher.
  • Goldmark: a more budget to mid-range chain jeweller.
  • Swarovski: a brand specialising in crystal jewellery and accessories, as well as jewellery with gemstones.
  • Pandora: a popular jeweller that's known for their charm bracelets.
  • Mimco: Mimco sells statement jewellery as well as bags and wallets.

Luxury jewellery shops and brands

You'll likely have to fork out quite a bit for these brands:

  • Tiffany & Co.: an American luxury jewellery brand that's known for its sterling silver and diamond jewellery, as well as it's signature blue packaging.
  • Designers like Chanel and Louis Vuitton also sell high-end jewellery.

Conclusion

Overall, whether you’re on the hunt for dainty sleeper earrings or gold bangles, buying good-quality jewellery doesn’t always mean you have to drain your bank account to do so. There are many different stores and brands catering to different budgets and occasions, as well as different styles and personalities.

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