Best Jewellery Shops & Brands
My Jewellery Story 🏆 2026
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Extremely helpful when exchanging my items. Very prompt and understanding. Bonus is receiving beautiful crystal earrings.
Strapify 🏆 2026
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Great service! I missed my delivery and they sent it out again free of charge!
Belle Fever 🏆 2026

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I was looking for a stacker ring, contacted BelleFever asking if I could add a birth stone. Staff recommended the birth stone ring and I added my own… Read more
touch personalising it. I really like my ring I received. Wear it every day. I would recommend BellFever as my purchase is the best.
Eclectic Collection 🏆 2026
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I bought two pairs of earings & absolutely love both of them. Service has been exceptional & the postage very prompt - I would thoroughly recommend this small Australian-owned business & will certainly shop with them again in future. Show details
Camile & Stone
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Ordered earrings express post for wedding and they didn’t arrive I emailed them and texted them with no reply Awful service Show details
Linda & Co

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I love my new ring. It was carefully and thoughtfully crafted by Michael, who is such a sweetheart, and at a very reasonable price. The only thing is… Read more
that the shop was quite disorganised. On my first visit, the staff lost my order, and I had to chase them and go in again to place it again with Michael. Then the completion day came and went and I chased them for many weeks. Michael called me so many times re collection, and it was difficult to lock in a time for me to go and collect the ring. But, finally, all ended well!
The Silver Store
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We ordered a silver-look heart keyring for our daughter's 18th. It's a lovely piece with a good weight to it and it arrived in a timely manner. We… Read more
had both sides engraved - the side with our daughter's name looks great but the side where we added more text is very tiny and quite tricky to read. If I'd known it would come out so small, I probably would have saved myself $15 and only engraved one side. Hot tip: if engraving text, keep it simple and short to get the most effective look.
Pure Envy Jewellery
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Professionalism, Passion & Perfection – Working with Pure Envy was a great decision. As someone who had very little knowledge, I was blown away by how seamlessly they guided me through… Read more
every step of the journey. From our very first conversation, it was evident Emily, Cathy & Scott are not only incredibly skilled but also genuinely passionate about what they do. Their professionalism is unmatched, yet they make you feel like you're collaborating with old friends rather than just business partners. What I appreciated most was their relatability. They took the time to truly understand my vision and aspirations for the product, and then worked tirelessly to bring it to life. The quality of their work – simply impeccable. Every detail, from the design to the final product, exceeded expectation. If you're looking for a partner to turn your vision into reality, look no further than Pure Envy – you won't be disappointed.
Michael Hill
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Very disappointing experience. My Michael Hill bracelet came off twice, first at Sydney Airport, where I was incredibly lucky it was found and… Read more
returned, and then again at home.
Despite this, Michael Hill claimed there was no fault and refused a refund. I no longer trust the clasp and would not risk wearing the bracelet again.
For jewellery at this price point, this is unacceptable. Very poor product confidence and customer service.
White Fox Boutique
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Very disappointing customer service experience, if I could give ono stars then I would I have been a loyal White Fox customer and have always been… Read more
happy to support the brand, which is why this experience has been extremely disappointing.
I received my order on 22 September. At the time, I was recovering from surgery and didn’t actually try the item on until 25 September. When I did, I found that the item was made extremely small and unfortunately didn’t fit.
I contacted White Fox straight away to explain the situation. What followed was weeks of back-and-forth communication that caused me a great deal of unnecessary stress over something that could have been resolved so easily.
Most importantly, I was initially given information by White Fox confirming that I could proceed with the return, and I was provided with a return portal to do so. I relied on that information and followed the process I was given.
Afterwards, I was told that the item was actually considered final sale and that the return could not be accepted. I explained that I had contacted them promptly, had relied on the original advice from their customer service team, and had even been given the return portal. Despite this, after going back and forth with them, they ultimately refused to honour what I had originally been told.
My last email to them was on 8 October, and unfortunately the response was still that there was nothing they were willing to do.
For me, this was never about the small amount of money involved. It was about the principle and the way a loyal customer was treated. The sizing issue was something that could have been resolved very easily, particularly given that I contacted them promptly and was initially told the return could go ahead.
Instead, I experienced inconsistent information, weeks of back-and-forth communication and customer service that left me feeling extremely frustrated and stressed.
I had previously left White Fox a very positive review, but after this experience I feel I need to be honest about what happened. I am extremely disappointed because this situation could have been handled so differently.
After being a loyal customer, I will unfortunately no longer be choosing White Fox, and I would advise other customers to think carefully about purchasing from the company and to be aware of how difficult things can become when there is an issue with an order.
Very disappointing experience from a company I previously had a lot of confidence in.
Culture Kings
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Staff were friendly and patient with my sons purchase. Great store with lots a stock and prenlsentation was great. Show details
Atolea Jewelry
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I bought 3 necklaces after reading good reviews. However I haven't been able to wear them, they turn around and dangle the clasp and the extra length… Read more
and look silly. Even if I clasp without extra length, they turn around and look crap. Very sad as the designs were nice.
Starbuy
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the entire team, from Deepak and Olivia have been nothing but exceptional in and from all aspects of the inquiry, purchase and delivery. simply superb. thank you all. Show details
Jogia Diamonds
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Excellent communication and service. Provided quality custom jewellery and delivered across the country without issue. Show details
Ice Jewellery
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Ice Jewellery Online 9ct Yellow Gold Plain 25mm Sleeper Earrings – Wore the earrings twice and by the end of day 2 both were missing. One was found on the kitchen floor, the other hasn't been found. The hinge and the earrings are flimsy and not worth the over $100 price tag Show details
TimePiece Store
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Bought the TISSOT PR 100 Sport Chronograph Ladies Watch [T101.917.22.031.00] for my wife. Exactly as described and delivered in time. Thanks Show details
Vine Apparel
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I bought two dresses in a size 18, my regular size is 16/18, but both dresses fitted like a size 14, when I requested them to be returned, it got… Read more
rejected flatly saying that only return reason would be if there was manufacturer fault, like missing button or faulty zip or unfinished seam but not a wrong sizing! So they said that I should list it on a site that swaps and sells which I don’t want to hassle with! I will never get another item from this company again and will tell anyone who wants to purchase anything from them not to buy. Now I’m stuck with two new dresses that I can’t wear
Hi Mira, Thanks for your feedback. Unfortunately,… Read more
The Littl
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The jewellery of the Littl is absolutely gorgeous, with such lovely attention to detail and quality! You can truly see the care and passion that goes… Read more
into every piece. My daughters also adore and recommend the Littl jewellery to their friends, loving the way it can be worn for years without tarnishing or breaking. The Littl delivers honest, professional and genuine caring customer service that goes above and beyond (sending so much gratitude and appreciation to Penelope). If you’re looking for beautiful jewellery and a lovely shopping experience, I highly recommend giving this little gem of a business a try!
Trollbeads
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Troll bead Exceptional – Service beyond excellence, all staff members are approachable and full of knowledge regards the product they sell, the team at Troll beads Melbourne have met my every expectation regards the items I have bought. Thank you
The Salty Fox
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I do love my watch strap. I will be looking to add another in the near future.
OzStraps
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I have bought a number of straps from OzStraps, they look good, last a long time and are so comfortable. I just recently upgraded from Fenix 5 to… Read more
Fenix 8 and my old Fenix 5 strap was still going after many years. As soon as I replaced the strap from Garmin (on my Fenix 8) with a new one from OzStraps it felt way better, the Garmin one chaffed and was a bit stiff, the new one was so superior.
One word of caution i made a mistake and did not realise that the strap I bought had a quick attachment, I mistakenly thought I had to get special tools or go to a jeweller to replace the strap, I emailed customer service and they pointed out how to do it and in all honesty it took me less than 30 seconds to change the band without any tools whatsoever, so 100% 5 stars and would buy again. Maybe buy a couple of different colours and change the bands for different reasons.
Astra Straps
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Received bmy watch band within a reasonable timeframe. Just started wearing it and feels comfortable.
Auswara
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Dina is amazing!!! The care, craftsmanship,the dedication and very speedy delivery, are pure perfection!! The bracelet does not look like a severely… Read more
clinical medical alert, it looks like a top notch charm bracelet! Especially love the fact that she caters for Christian women, as a Baptist woman I really nice charm bracelet with crosses, and she has even catered to that! And her bracelets are so budget friendly! Thank you Dina, love it!!
SkinKandy
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My daughter had an appointment with Jackarah for her first piercings in her lobes. The last time she had them done was when she was 7 and it was… Read more
amazing to see how informative and clean Jackarah was, providing the information of how they try to prevent infections like such from happening with newer equipment. Jackarah was was just overall lovely, having a calming personality that is lovely to see depending one how many are brought down by customers who have no respect for people just doing their job.
Jackarah just has a beautiful personality and it was lovely to see how inviting the SkinKandy studio was!
Nbeads
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Great all around!! – Great packaging! Great quality! Sooo many options! And the prices are Out of this world!! Show details
Statement Collective
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Disappointed with engraving – Ordered a signet ring with the initials “CC” engraved. Chose a font that seemed nice. The ring arrived but the letters don’t look like CC at all, it… Read more
looks like “DD”. I emailed them. Their reply agreed that’s what it looks like, but added they can’t do anything about it as I chose the font. I think at that price ($35 for the engraving) this is disappointing & posting a review so others can consider before purchasing. I made the purchase after seeing positive reviews. It was for a gift so now have bought a different ring elsewhere.
Shiels
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The earings I paid for were supposed to be genuine silver and turqoise. They are plastic and steel. I have requested a refund but not had a response. Very disapointed. Show details
TummyToys
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Tummy toys is my go-to when it comes to body jewellery. I purchased two items recently and they are both lovely and super comfortable to wear. The… Read more
customer service is excellent and the products last a very long time. They have a wide range of jewellery. I would purchase again.
Define Watches
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My first watch purchase from Define and I doubt it will be my last. Service was exceptional, with clear communication from day 1. My watch had to… Read more
be ordered in and the timeframe to posting was spot on. The watch arrived promptly, beautifully and securely packaged and is a truly gorgeous piece. Peter also threw in some unexpected but very welcome gifts, which were very gratefully received. As a long standing collector, this is exactly how you want online purchasing to go. I cannot recommend Peter and Define watch highly enough. Outstanding.
Karma East
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I've bought several garments and the cotton fabrics and sewing standards have consistently been excellent. Easy returns process when needed. The… Read more
sizing charts showing garment sizes have been revamped recently and seem very usable and accurate. My garments have been nicely packaged including a usable cloth bag. Well priced and good value.
Types of jewellery stores
Looking for a jewellery store to buy your next piece (or gift) can be daunting because there's so much choice out there. We narrow stores down to three main types - you can read the pros and cons of each to see which one you might prefer supporting.
Chain jewellery stores
Chain jewellers are often the ones you see advertising on TV and radio. A lot of the time, the jewellery these stores make is mass-produced, and so are often cheaper but lower quality. These stores will often have a large choice in store and lots of inventory, so there's little chance of you seeing a style and then it being completely sold out.
While being considered more affordable, often chains will also sell higher end jewellery for those who want a more luxe piece.
Independent jewellery stores
Independent jewellery stores usually create a more personal experience when you shop. There is often a jeweller on site who you can meet and discuss your options with.
Online jewellery stores
Online jewellery stores are usually cheaper than independent jewellery stores, and depending on the store, may even be cheaper than a lot of chains. Quality, price range and service varies from store to store.
What to consider when choosing a jeweller
Product range
The first thing you should consider is what you're looking for. Often stores will have a particular 'style' of jewellery they sell, which can help you easily figure out whether you think you'll find something there for you.
It's also worth considering looking at specialty stores if you're after specific, such as a dainty engagement ring or a watch with an unusual aesthetic. The staff here will often have more unique knowledge in the type of jewellery you're after.
Quality and authenticity
Depending on what you want to buy, quality and authenticity may be a deciding factor when choosing a jewellery store. If you're buying something with diamonds, are the diamonds GIA-certified? Is your piece of jewellery laser-inscribed with a serial number for security purposes? Does the store provide certification papers?
If you're buying a more luxury item, it's worth checking if the jeweller is part of reputable industry organisations, such as the Jewellers' Association of Australia and the Gemmological Association of Australia.
Budget
A piece of jewellery can cost anything from a few bucks to thousands and thousands of dollars, so it's a good idea to have some sense of what you want to spend before going shopping. Of course, your idea of budget may change once you've seen the quality, style and price range of what's in store.
Customer service
Different stores will have differing levels of customer service. In some stores, you'll be left to peruse at your leisure, while others may have an attendant who can walk you through all the possible options for you.
It's important to also consider after-sales service, particularly for more expensive items. Many jewellers will offer free lifetime cleaning services and jewellery inspection for more valuable pieces. Ensure you know about the returns and warranty policies if you're splashing out some savings on something more pricey.
Read reviews to see what a store's customer service is like
It's hard to tell before going in store to determine what kind of service you'll receive when you shop. That's why reading customer reviews is so important. Read up on how helpful and friendly staff were, whether or not they were pushy to make a sale, and how they communicated when something went wrong or there was an issue with a purchase.
Popular brands to look out for
There are many Australian and international brands that are popular. In addition to scrolling through the top-rated jewellery stores and brands on ProductReview.com.au, it's worth checking out popular shops to see what all the fuss is about.
Affordable jewellery shops and brands
Buying stylish jewellery doesn’t always mean you have to spend hundreds. Here are some popular shops and brands to consider:
- Lovisa: an inexpensive, trendy chain jewellery shop popular with kids, tweens and young adults.
- Colette Hayman: an affordable chain jewellery store that also sells handbags.
Mid-range jewellery shops and brands
These shops and brands sell mid-range items, and usually have pieces you can buy for under $100 as well as more luxe jewellery:
- Michael Hill: a chain jewellery store selling silver and gold jewellery, as well as watches, engagement and wedding rings.
- Prouds: a slightly more affordable chain jewellery brands that specialises in gold and silver jewellery, watches, and giftware.
- Angus & Coote: another chain jewellery brand that sells a range of styles.
- Zamel's Jewellery: a chain jewellery store that sells pieces starting from $10 to select pieces around $20,000 and higher.
- Goldmark: a more budget to mid-range chain jeweller.
- Swarovski: a brand specialising in crystal jewellery and accessories, as well as jewellery with gemstones.
- Pandora: a popular jeweller that's known for their charm bracelets.
- Mimco: Mimco sells statement jewellery as well as bags and wallets.
Luxury jewellery shops and brands
You'll likely have to fork out quite a bit for these brands:
- Tiffany & Co.: an American luxury jewellery brand that's known for its sterling silver and diamond jewellery, as well as it's signature blue packaging.
- Designers like Chanel and Louis Vuitton also sell high-end jewellery.
Conclusion
Overall, whether you’re on the hunt for dainty sleeper earrings or gold bangles, buying good-quality jewellery doesn’t always mean you have to drain your bank account to do so. There are many different stores and brands catering to different budgets and occasions, as well as different styles and personalities.
Hi Monika, Thank you for your feedback. We're so… Read more