Best Jewellery Shops & Brands
My Jewellery Story 🏆 2026
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Excellent piece of jewellery. Prompt service. Would not hesitate to recommend this company
Belle Fever 🏆 2026
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When purchasing, BelleFever were quick to reply to my on line order, I gave the go ahead to complete the order. Great communication, friendly and helpful staff Show details
Strapify 🏆 2026
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I contacted customer service because I hadn’t received my order after about 9 days. They quickly investigated and found that the post office had lost… Read more
my package. The team was very helpful, friendly, and fast in arranging a replacement strap, which was processed within one day :)
Really happy with the overall experience and the great customer service.
Eclectic Collection 🏆 2026
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Nicely boxed good quality bracelet .Given as present and very well received. Will buy again from this company. Also prompt delivery . Thank you. Show details
Linda & Co
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Noelle who helped us was amazing and patient. Love the service and the shop Show details
Camile & Stone
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I was missing one of the earrings I ordered and they kindly and quickly were able to replace it for me and very helpful and kind. Very happy with the service. Also the quality of the earrings are amazing Show details
The Silver Store
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Chose a large engraved dogtag necklace for my son’s 40th. Made a small change to the engraving with assistance from staff. Speed of delivery and quality of product was amazing. Can’t wait to give it to my son. Show details
Pure Envy Jewellery
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Professionalism, Passion & Perfection – Working with Pure Envy was a great decision. As someone who had very little knowledge, I was blown away by how seamlessly they guided me through… Read more
every step of the journey. From our very first conversation, it was evident Emily, Cathy & Scott are not only incredibly skilled but also genuinely passionate about what they do. Their professionalism is unmatched, yet they make you feel like you're collaborating with old friends rather than just business partners. What I appreciated most was their relatability. They took the time to truly understand my vision and aspirations for the product, and then worked tirelessly to bring it to life. The quality of their work – simply impeccable. Every detail, from the design to the final product, exceeded expectation. If you're looking for a partner to turn your vision into reality, look no further than Pure Envy – you won't be disappointed.
White Fox Boutique
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Zero cumtomer service or support! If you don't mind that, you can purchase from them.
Michael Hill
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Poor quality. I am bought a pearl ring, not even a year old and the pearl has fallen off twice. I had purchased the 10 year warranty looks like I will be using it a lot. I will never buy from here again. Waste of money and time. Show details
Atolea Jewelry
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I've had my "Rainbow dainty chocker" bead necklace, since October 2024, I never take it off!!! Shower, beach, pool, sleeping, gardening, running,… Read more
etc etc ... I wear it always. It is as beautiful today as the day I got it!! Truly. I often get compliments on it. I wear it with layers too, it adds some colour to the look ... love it! Now, I've ordered my name on a chain and am soooo looking forward to getting it and wearing it with my bead necklace. :)
Culture Kings
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Every add I get for shoes has the same issue..no sizes...Why advertise something you've got jack trash stock of..Waste of time. Show details
Jogia Diamonds
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Awesome!! – Great experience working with Yogesh and Nikhil!! Yogesh helped guide me in selecting an amazing diamond and Nikhil helped bring the ring to life,… Read more
while allowing for my custom design input. The ring turned out amazing and was a fantastic experience from start to finish. Thanks again to the whole team at Jogia Diamonds.
Ice Jewellery
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Ice Jewellery Online 9ct Yellow Gold Plain 25mm Sleeper Earrings – Wore the earrings twice and by the end of day 2 both were missing. One was found on the kitchen floor, the other hasn't been found. The hinge and the earrings are flimsy and not worth the over $100 price tag Show details
TimePiece Store
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I was very pleased by the efficient, courteous and responsive service. I happily recommend TimePiece Store to prospective buyers.
Vine Apparel
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Purchased Camilla Crop Barrel Leg Jeans in size 12, sizing way too big, the product is disappointing due to cheap heavy denim used, Wakee branded… Read more
label made in China, the service is expensive as no exchange is allowed and returns are at your own cost, so to return and reorder will increase the cost. Will not use again.
Starbuy
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I’ve bought many watches from Starbuy over the last 7-8 years and always had a faultless experience. Great comms when purchasing or even just asking… Read more
questions about availability of certain watches or when asking about price matching etc. Would definitely recommend to anyone to trust the Starbuy team.
The Salty Fox
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They have great choices, efficient service & quick delivery. They are prompt with replies to any queries. Definitely buy again. Show details
Trollbeads
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Troll bead Exceptional – Service beyond excellence, all staff members are approachable and full of knowledge regards the product they sell, the team at Troll beads Melbourne have met my every expectation regards the items I have bought. Thank you
The Littl
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I've bought many quality and stylish pieces for myself and my daughter. We wear pieces everyday and they still look perfect as they did the day we… Read more
received them. I love getting things on sale too. The Littl is our go to website for jewellery purchases
SkinKandy
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I went to Ipswich central for my first ever piercings and was so nervous but my piercer Ciara was so nice and made me feel comfortable while getting my lobes done Show details
Auswara
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I am very happy with my Auswara bracelet. Ordering was easy and Jay was helpful with his support and prompt service. John V Show details
Astra Straps
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The 2 watch bands I order were both good quality. Delivery took 17 days which was a little disappointing. Show details
OzStraps
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Very efficient and friendly service. I'm very happy with the quality and the price of the straps that I have purchased. Show details
Shiels
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Nice customer service. Products well presented with choices. Store in a convenient location. Show details
Nbeads
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Great all around!! – Great packaging! Great quality! Sooo many options! And the prices are Out of this world!! Show details
Statement Collective
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Disappointed with engraving – Ordered a signet ring with the initials “CC” engraved. Chose a font that seemed nice. The ring arrived but the letters don’t look like CC at all, it… Read more
looks like “DD”. I emailed them. Their reply agreed that’s what it looks like, but added they can’t do anything about it as I chose the font. I think at that price ($35 for the engraving) this is disappointing & posting a review so others can consider before purchasing. I made the purchase after seeing positive reviews. It was for a gift so now have bought a different ring elsewhere.
TummyToys
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Tummy toys is my go-to when it comes to body jewellery. I purchased two items recently and they are both lovely and super comfortable to wear. The… Read more
customer service is excellent and the products last a very long time. They have a wide range of jewellery. I would purchase again.
Define Watches
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My first watch purchase from Define and I doubt it will be my last. Service was exceptional, with clear communication from day 1. My watch had to… Read more
be ordered in and the timeframe to posting was spot on. The watch arrived promptly, beautifully and securely packaged and is a truly gorgeous piece. Peter also threw in some unexpected but very welcome gifts, which were very gratefully received. As a long standing collector, this is exactly how you want online purchasing to go. I cannot recommend Peter and Define watch highly enough. Outstanding.
Karma East
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I've bought several garments and the cotton fabrics and sewing standards have consistently been excellent. Easy returns process when needed. The… Read more
sizing charts showing garment sizes have been revamped recently and seem very usable and accurate. My garments have been nicely packaged including a usable cloth bag. Well priced and good value.
Types of jewellery stores
Looking for a jewellery store to buy your next piece (or gift) can be daunting because there's so much choice out there. We narrow stores down to three main types - you can read the pros and cons of each to see which one you might prefer supporting.
Chain jewellery stores
Chain jewellers are often the ones you see advertising on TV and radio. A lot of the time, the jewellery these stores make is mass-produced, and so are often cheaper but lower quality. These stores will often have a large choice in store and lots of inventory, so there's little chance of you seeing a style and then it being completely sold out.
While being considered more affordable, often chains will also sell higher end jewellery for those who want a more luxe piece.
Independent jewellery stores
Independent jewellery stores usually create a more personal experience when you shop. There is often a jeweller on site who you can meet and discuss your options with.
Online jewellery stores
Online jewellery stores are usually cheaper than independent jewellery stores, and depending on the store, may even be cheaper than a lot of chains. Quality, price range and service varies from store to store.
What to consider when choosing a jeweller
Product range
The first thing you should consider is what you're looking for. Often stores will have a particular 'style' of jewellery they sell, which can help you easily figure out whether you think you'll find something there for you.
It's also worth considering looking at specialty stores if you're after specific, such as a dainty engagement ring or a watch with an unusual aesthetic. The staff here will often have more unique knowledge in the type of jewellery you're after.
Quality and authenticity
Depending on what you want to buy, quality and authenticity may be a deciding factor when choosing a jewellery store. If you're buying something with diamonds, are the diamonds GIA-certified? Is your piece of jewellery laser-inscribed with a serial number for security purposes? Does the store provide certification papers?
If you're buying a more luxury item, it's worth checking if the jeweller is part of reputable industry organisations, such as the Jewellers' Association of Australia and the Gemmological Association of Australia.
Budget
A piece of jewellery can cost anything from a few bucks to thousands and thousands of dollars, so it's a good idea to have some sense of what you want to spend before going shopping. Of course, your idea of budget may change once you've seen the quality, style and price range of what's in store.
Customer service
Different stores will have differing levels of customer service. In some stores, you'll be left to peruse at your leisure, while others may have an attendant who can walk you through all the possible options for you.
It's important to also consider after-sales service, particularly for more expensive items. Many jewellers will offer free lifetime cleaning services and jewellery inspection for more valuable pieces. Ensure you know about the returns and warranty policies if you're splashing out some savings on something more pricey.
Read reviews to see what a store's customer service is like
It's hard to tell before going in store to determine what kind of service you'll receive when you shop. That's why reading customer reviews is so important. Read up on how helpful and friendly staff were, whether or not they were pushy to make a sale, and how they communicated when something went wrong or there was an issue with a purchase.
Popular brands to look out for
There are many Australian and international brands that are popular. In addition to scrolling through the top-rated jewellery stores and brands on ProductReview.com.au, it's worth checking out popular shops to see what all the fuss is about.
Affordable jewellery shops and brands
Buying stylish jewellery doesn’t always mean you have to spend hundreds. Here are some popular shops and brands to consider:
- Lovisa: an inexpensive, trendy chain jewellery shop popular with kids, tweens and young adults.
- Colette Hayman: an affordable chain jewellery store that also sells handbags.
Mid-range jewellery shops and brands
These shops and brands sell mid-range items, and usually have pieces you can buy for under $100 as well as more luxe jewellery:
- Michael Hill: a chain jewellery store selling silver and gold jewellery, as well as watches, engagement and wedding rings.
- Prouds: a slightly more affordable chain jewellery brands that specialises in gold and silver jewellery, watches, and giftware.
- Angus & Coote: another chain jewellery brand that sells a range of styles.
- Zamel's Jewellery: a chain jewellery store that sells pieces starting from $10 to select pieces around $20,000 and higher.
- Goldmark: a more budget to mid-range chain jeweller.
- Swarovski: a brand specialising in crystal jewellery and accessories, as well as jewellery with gemstones.
- Pandora: a popular jeweller that's known for their charm bracelets.
- Mimco: Mimco sells statement jewellery as well as bags and wallets.
Luxury jewellery shops and brands
You'll likely have to fork out quite a bit for these brands:
- Tiffany & Co.: an American luxury jewellery brand that's known for its sterling silver and diamond jewellery, as well as it's signature blue packaging.
- Designers like Chanel and Louis Vuitton also sell high-end jewellery.
Conclusion
Overall, whether you’re on the hunt for dainty sleeper earrings or gold bangles, buying good-quality jewellery doesn’t always mean you have to drain your bank account to do so. There are many different stores and brands catering to different budgets and occasions, as well as different styles and personalities.
We are sorry to hear this has been your experience… Read more