Best Jewellery Shops & Brands

Based on 24,673 reviews
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My Jewellery Story

My Jewellery Story 🏆 2026

5.0 Summary
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Gail C.2 posts
  Verified

I love, love, love my new earnings. The light pink ones match my glasses. Sooooooo happy with my purchases Show details

Belle Fever

Belle Fever 🏆 2026

5.0 Summary
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JacB2 posts
  Verified

I’m so lucky to have purchased a beautiful memorial necklace. The range available was great and you could even request your own input. I picked… Read more

something that resonated with me and the materials used are perfect. I get to hold my love one close to my heart. Can I say the customer service experience was wonderful. Well done Belle Fever. I hope you are around for others to try your fine products. I’m so happy I found you.

Strapify

Strapify 🏆 2026

4.9 Summary
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Liz6 posts
 

Strapify provides responsive and excellent customer service. My Garmin watch band has been causing me grief when I sweat. My skin gets itchy and… Read more

rashy under the band. I was so pleased to find that they offer a breathable and affordable band for my watch in all kinds of colours. Unfortunately I ordered an 18 mm band instead of 20 mm but Strapify were very understanding and arranged an exchange without any problems. Looking forward to receiving the right size and seeing if I have a “no sweat”solution to my problem.

Eclectic Collection

Eclectic Collection 🏆 2026

5.0 Summary
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Phyllis Smith
  Verified

Nicely boxed good quality bracelet .Given as present and very well received. Will buy again from this company. Also prompt delivery . Thank you. Show details

Linda & Co

Linda & Co

4.9 Summary
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JPJPNSW2 posts
 

I normally do not get involved in review comments and referrals, but there are two exceptions I'm making. Linda & Co Jewellers. You have an employee… Read more

at your Rhodes Store who's name is Fadia. It would be remiss of me not inform you of just how professional, supportive and caring Fadia is. She is just outstanding and I can tell. Fadia has the human personality of a seraph, she's down to earth, she listens and understands and answer question before the question is asked. I cannot praise her enough. I left the stor with my new rare Citizen Satellite GPS Watch after a exhausting attempt to find this watch which started with Sabin. Sabin is also very special. If it wasn't for Sabin two important things would not have occurred. Firstly, Sabin located this watch I purchased from Linda & Co Jewellers, through the most unusual circumtances, which ultimately paved the way for me to own this special limited edition watch. Sabin is just outstanding, easy to converse with as it was with Fadia who ultimately finished of the purchase. Linda & Co you have two very special dedicated staff members who represent Linda & Co as if they own the business. Please don't loose them. I work for the Australian Federal Police and they would fit nicely into the AFP. That's just how good these two people are. James Prentice

Camile & Stone

Camile & Stone

4.2 Summary
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Angel
 

I reached out to customer service to help me with the replacement of one of my earrings that were damaged. Krisaleen was incredibly responsive,… Read more

professional and helpful. I couldn’t possible ask for a better customer service experience, not something you see often anymore! Highly recommend!!

The Silver Store

The Silver Store

4.9 Summary
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SalS
 

Chose a large engraved dogtag necklace for my son’s 40th. Made a small change to the engraving with assistance from staff. Speed of delivery and quality of product was amazing. Can’t wait to give it to my son. Show details

Pure Envy Jewellery

Pure Envy Jewellery

5.0 Summary
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Casey K.SA
 

Professionalism, Passion & Perfection – Working with Pure Envy was a great decision. As someone who had very little knowledge, I was blown away by how seamlessly they guided me through… Read more

every step of the journey. From our very first conversation, it was evident Emily, Cathy & Scott are not only incredibly skilled but also genuinely passionate about what they do. Their professionalism is unmatched, yet they make you feel like you're collaborating with old friends rather than just business partners. What I appreciated most was their relatability. They took the time to truly understand my vision and aspirations for the product, and then worked tirelessly to bring it to life. The quality of their work – simply impeccable. Every detail, from the design to the final product, exceeded expectation. If you're looking for a partner to turn your vision into reality, look no further than Pure Envy – you won't be disappointed.

Michael Hill

Michael Hill

3.6 Summary
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Nish
 

We had an excellent experience at the Michael Hill Bourke Street store on 07-07-2026 thanks to Chris. He demonstrated outstanding sales skills,… Read more

excellent product knowledge, and a genuinely professional approach throughout my visit.Chris listened carefully to what I was looking for, explained the available options clearly, and provided helpful recommendations without making me feel pressured. His friendly personality, patience, and attention to detail made the entire shopping experience enjoyable and memorable.Chris is truly an asset to the Michael Hill team. I highly recommend him to anyone looking for exceptional customer service and professional jewellery advice. Thank you, Chris, for going above and beyond

Nish & Rosh

White Fox Boutique

White Fox Boutique

3.5 Summary
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Emily H.QLD
  Verified

I ordered an item during the EOFY sale and was sent the completely wrong item. I contacted customer service immediately, only to wait several days… Read more

for a response. When they finally replied, I was simply told to submit a refund request.

I explained that I didn't want a refund—I wanted the item I had actually purchased. I was then told it had sold out and that my only options were a refund or store credit. The problem is that I purchased the item during the EOFY sale, so the refund amount won't even be enough to buy the same item again at full price. Why should I be disadvantaged because of their mistake?

After receiving no reasonable resolution, I decided to request a refund instead because I no longer want to deal with this company. Since submitting the return request, I have emailed multiple times and sent messages through their online chat, yet I have received no response whatsoever. I still haven't been told how to return the incorrect item or what the next steps are.

To make matters worse, they have advised that they will only refund the cost of the item and not the original shipping costs. This is completely unacceptable. I did not change my mind or order the wrong product—they sent me the wrong item. I should not be left out of pocket because of an error that was entirely theirs.

The lack of communication, slow response times, and unwillingness to properly resolve a mistake they made has been incredibly disappointing. I would not recommend this company based on my experience.

Atolea Jewelry

Atolea Jewelry

4.1 Summary
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AdeleSouth Australia5 posts
 

Love thr bracelet and necklace I bought but the earrings HURT my ears so mich i cant wear them. Im usually not super sensitive to the metal used but it must not be hypo allergenic. I contacted the company weeks ago. They never even replied. Show details

Culture Kings

Culture Kings

3.9 Summary
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stylesc712 posts
 

Every add I get for shoes has the same issue..no sizes...Why advertise something you've got jack trash stock of..Waste of time. Show details

Jogia Diamonds

Jogia Diamonds

4.9 Summary
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Carmelo
 

Awesome!! – Great experience working with Yogesh and Nikhil!! Yogesh helped guide me in selecting an amazing diamond and Nikhil helped bring the ring to life,… Read more

while allowing for my custom design input. The ring turned out amazing and was a fantastic experience from start to finish. Thanks again to the whole team at Jogia Diamonds.

Ice Jewellery

Ice Jewellery

4.6 Summary
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micherri20127 posts
 

Ice Jewellery Online 9ct Yellow Gold Plain 25mm Sleeper Earrings – Wore the earrings twice and by the end of day 2 both were missing. One was found on the kitchen floor, the other hasn't been found. The hinge and the earrings are flimsy and not worth the over $100 price tag Show details

TimePiece Store

TimePiece Store

4.9 Summary
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Leif ENSW
  Verified

I was very pleased by the efficient, courteous and responsive service. I happily recommend TimePiece Store to prospective buyers.

Vine Apparel

Vine Apparel

3.8 Summary
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Kate G.
  Verified

Purchased Camilla Crop Barrel Leg Jeans in size 12, sizing way too big, the product is disappointing due to cheap heavy denim used, Wakee branded… Read more

label made in China, the service is expensive as no exchange is allowed and returns are at your own cost, so to return and reorder will increase the cost. Will not use again.

Starbuy

Starbuy

4.5 Summary
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AlexNSW
  Fair Incentive Verified

Had been shopping for a Seiko 5 Field (SRPJ85K) when I found a link to the Starbuy site through Google with an excellent discount I simply couldn't… Read more

turn down. Very glad I purchased through Starbuy - was an excellent purchasing experience start to finish! Extremely prompt and efficient with getting the order ready for collection next-day in-store at Alexandria - also itself a very polished and professional retail experience; I felt very VIP needing to be buzzed access into the showroom, and Deepak was very warm and accomodating during my visit. I was also kept abreast of the order progress through multiple prompt emails, including the factory warranty already being submitted before I picked up the watch. Starbuy is a third-generation business that clearly understands the business of selling quality timepieces; I'd be only too happy to recommend others purchase their watches from this business! In fact - I recommended Starbuy to my father, who then used Starbuy to purchase a much more expensive Bulova Lunar Pilot "snoopy", and he was also equally impressed with the rapid purchase process and after-sales support. Following the success of these two orders I have also recommended a few of my discerning watch-buying friends check out Starbuy when they're next in the market for a new piece, and will continue to do so. Thanks Starbuy & Deepak - two very happy purchases so far!

Trollbeads

Trollbeads

4.8 Summary
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Maybebaby9 posts
 

Troll bead Exceptional – Service beyond excellence, all staff members are approachable and full of knowledge regards the product they sell, the team at Troll beads Melbourne have met my every expectation regards the items I have bought. Thank you

The Littl

The Littl

4.0 Summary
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CheyneQLD
  Fair Incentive

I've been wearing jewellery from the littl everyday for the last couple years and its held up really well with minimal cleaning required. It elevates every look and I never feel right if I forget to leave the house without them on

The Salty Fox

The Salty Fox

4.4 Summary
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Zoe B.WA
 

The Silicon band last two months. The metal clips which connect to the watch to hold it in place feel out. This could have damaged my Ultra Watch.… Read more

Warranty replacement sent but wrong size sent !! Now they want me to pay $16 to send it back so they can resend the correct size. Do your self a favor and never buy from this site bad quality and bad customer service. [Name Removed] from this company has the worst customer service I have ever come across. Buy genuine Apple bands they last forever not just 2 months. You don’t want your watch to get damaged by having a faulty band !!!

The Salty Fox
The Salty Fox    

Hi Zoe, thanks so much for taking the time to leave… Read more

SkinKandy

SkinKandy

3.7 Summary
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Shell K.
 

My daughter brought me a flat back earring for mother's Day and one for herself, cost her $70, they didn't last a month, very disappointed

SkinKandy
SkinKandy    

Hi Shell, We're so sorry to hear this and understand… Read more

Auswara

Auswara

4.8 Summary
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John V
 

I am very happy with my Auswara bracelet. Ordering was easy and Jay was helpful with his support and prompt service. John V Show details

Astra Straps

Astra Straps

4.0 Summary
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Phil GQLD2 posts
 

Great product, great options for other watch straps, delivery a bit slow, but overall a 10/10 experience. Show details

OzStraps

OzStraps

4.0 Summary
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fishermanVIC3 posts
  Fair Incentive

I looked at the availability of straps and decided on the metal strap despite my reservations as to its quality. When it arrived I was really impressed with the quality and ease of fitting it and then wearing it. Highly recommended

Nbeads

Nbeads

5.0 Summary
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Teri M.
  Fair Incentive Verified

Great all around!! – Great packaging! Great quality! Sooo many options! And the prices are Out of this world!! Show details

Statement Collective

Statement Collective

4.9 Summary
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Anonymous
 

Disappointed with engraving – Ordered a signet ring with the initials “CC” engraved. Chose a font that seemed nice. The ring arrived but the letters don’t look like CC at all, it… Read more

looks like “DD”. I emailed them. Their reply agreed that’s what it looks like, but added they can’t do anything about it as I chose the font. I think at that price ($35 for the engraving) this is disappointing & posting a review so others can consider before purchasing. I made the purchase after seeing positive reviews. It was for a gift so now have bought a different ring elsewhere.

Shiels

Shiels

3.3 Summary
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Erin
 

I always hesitate to leave a bad review online, but I would like to caution shoppers with my experience at Shiels Chermside. I bought a Seiko watch… Read more

from the store in February. Within two weeks I noticed that my automatic watch was not working as intended (losing/gaining time consistently despite all day wear). I brought it back to the store and raised my concerns with the team who then sent it off to the Seiko workshop, with a lead time of 8 weeks.

Three months later, I received my watch & was told that there were no issues identified and it works as intended. I was then advised on how to take better care of my watch. Within 2 weeks, the same issues arose, but now the watch also stops every night despite all day wear. I had taken extra care to abide by the advice of automatic watch care (keeping it away from electronics, wearing it as much as possible etc.). With this, I decided to take my concerns to Shiels head office, who then also sent me the manual on how to take care of my watch.

Despite countless phone calls with the Chermside team requesting a refund/change of goods, it was not until I left the watch in store overnight for observation in June that I felt like the team actually believed my concerns. I first raised my concerns in March, and received my first offer of a refund today at the end of financial year (21/06).

I was especially disappointed in Shiels lack of customer focus and support, which made this refund process a lot longer and more frustrating than it needed to be. An in store staff member was especially condescending and dismissive. When my sister and I tried to raise our disappointment with our experience at Shiels, she flatly stated that (at least) “you received your refund, I’m not sure what else you want us to do.”

While Shiels offers good discounts, this experience has taught me that I would happily pay a premium if it meant I received working products, decent client service and was treated like my business was valued. For anyone looking to make an investment into some jewelry, I don’t recommend doing your shopping at Shiels.

Shiels
Shiels    

Hi Erin, thanks for your review. Your feedback has been… Read more

TummyToys

TummyToys

4.9 Summary
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SaniNSW
 

Tummy toys is my go-to when it comes to body jewellery. I purchased two items recently and they are both lovely and super comfortable to wear. The… Read more

customer service is excellent and the products last a very long time. They have a wide range of jewellery. I would purchase again.

Define Watches

Define Watches

5.0 Summary
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Richard N.NSW
 

My first watch purchase from Define and I doubt it will be my last. Service was exceptional, with clear communication from day 1. My watch had to… Read more

be ordered in and the timeframe to posting was spot on. The watch arrived promptly, beautifully and securely packaged and is a truly gorgeous piece. Peter also threw in some unexpected but very welcome gifts, which were very gratefully received. As a long standing collector, this is exactly how you want online purchasing to go. I cannot recommend Peter and Define watch highly enough. Outstanding.

Karma East

Karma East

5.0 Summary
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SunflowermargNSW11 posts
  Verified

I've bought several garments and the cotton fabrics and sewing standards have consistently been excellent. Easy returns process when needed. The… Read more

sizing charts showing garment sizes have been revamped recently and seem very usable and accurate. My garments have been nicely packaged including a usable cloth bag. Well priced and good value.

A bride wearing a diamond wedding ring on her finger.

Types of jewellery stores

Looking for a jewellery store to buy your next piece (or gift) can be daunting because there's so much choice out there. We narrow stores down to three main types - you can read the pros and cons of each to see which one you might prefer supporting.

Chain jewellery stores

Chain jewellers are often the ones you see advertising on TV and radio. A lot of the time, the jewellery these stores make is mass-produced, and so are often cheaper but lower quality. These stores will often have a large choice in store and lots of inventory, so there's little chance of you seeing a style and then it being completely sold out.

While being considered more affordable, often chains will also sell higher end jewellery for those who want a more luxe piece.

Pros
Often have affordable options.
Usually have large choice in store.
Can make it simpler to shop, as you can get the same styles at different stores.
Cons
Tend to stock lower quality jewellery than some independent jewellers, however this doesn't mean that their products are low quality.

Independent jewellery stores

Independent jewellery stores usually create a more personal experience when you shop. There is often a jeweller on site who you can meet and discuss your options with.

Pros
Often offer high quality pieces.
More likely to offer a personalised shopping experience.
Can sometimes offer custom designs.
Cons
Tend to not have a large choice of more affordable pieces.

Online jewellery stores

Online jewellery stores are usually cheaper than independent jewellery stores, and depending on the store, may even be cheaper than a lot of chains. Quality, price range and service varies from store to store.

Pros
Often have a large choice of affordable and high end options.
It can be easier to find more specific pieces of jewellery online, such as crystal jewellery or jewellery that isn't silver or gold.
Have the convenience of being able to shop from the comfort of your couch.
Cons
If there's an issue or you need after-sales service, the type and level of service you get with an online shop may be unreliable - some online stores offer great customer service while for others this is non-existent.

What to consider when choosing a jeweller

Product range

The first thing you should consider is what you're looking for. Often stores will have a particular 'style' of jewellery they sell, which can help you easily figure out whether you think you'll find something there for you.

It's also worth considering looking at specialty stores if you're after specific, such as a dainty engagement ring or a watch with an unusual aesthetic. The staff here will often have more unique knowledge in the type of jewellery you're after.

Quality and authenticity

Depending on what you want to buy, quality and authenticity may be a deciding factor when choosing a jewellery store. If you're buying something with diamonds, are the diamonds GIA-certified? Is your piece of jewellery laser-inscribed with a serial number for security purposes? Does the store provide certification papers?

If you're buying a more luxury item, it's worth checking if the jeweller is part of reputable industry organisations, such as the Jewellers' Association of Australia and the Gemmological Association of Australia.

Budget

A piece of jewellery can cost anything from a few bucks to thousands and thousands of dollars, so it's a good idea to have some sense of what you want to spend before going shopping. Of course, your idea of budget may change once you've seen the quality, style and price range of what's in store.

Customer service

Different stores will have differing levels of customer service. In some stores, you'll be left to peruse at your leisure, while others may have an attendant who can walk you through all the possible options for you.

It's important to also consider after-sales service, particularly for more expensive items. Many jewellers will offer free lifetime cleaning services and jewellery inspection for more valuable pieces. Ensure you know about the returns and warranty policies if you're splashing out some savings on something more pricey.

Read reviews to see what a store's customer service is like

It's hard to tell before going in store to determine what kind of service you'll receive when you shop. That's why reading customer reviews is so important. Read up on how helpful and friendly staff were, whether or not they were pushy to make a sale, and how they communicated when something went wrong or there was an issue with a purchase.

There are many Australian and international brands that are popular. In addition to scrolling through the top-rated jewellery stores and brands on ProductReview.com.au, it's worth checking out popular shops to see what all the fuss is about.

Affordable jewellery shops and brands

Buying stylish jewellery doesn’t always mean you have to spend hundreds. Here are some popular shops and brands to consider:

  • Lovisa: an inexpensive, trendy chain jewellery shop popular with kids, tweens and young adults.
  • Colette Hayman: an affordable chain jewellery store that also sells handbags.

Mid-range jewellery shops and brands

These shops and brands sell mid-range items, and usually have pieces you can buy for under $100 as well as more luxe jewellery:

  • Michael Hill: a chain jewellery store selling silver and gold jewellery, as well as watches, engagement and wedding rings.
  • Prouds: a slightly more affordable chain jewellery brands that specialises in gold and silver jewellery, watches, and giftware.
  • Angus & Coote: another chain jewellery brand that sells a range of styles.
  • Zamel's Jewellery: a chain jewellery store that sells pieces starting from $10 to select pieces around $20,000 and higher.
  • Goldmark: a more budget to mid-range chain jeweller.
  • Swarovski: a brand specialising in crystal jewellery and accessories, as well as jewellery with gemstones.
  • Pandora: a popular jeweller that's known for their charm bracelets.
  • Mimco: Mimco sells statement jewellery as well as bags and wallets.

Luxury jewellery shops and brands

You'll likely have to fork out quite a bit for these brands:

  • Tiffany & Co.: an American luxury jewellery brand that's known for its sterling silver and diamond jewellery, as well as it's signature blue packaging.
  • Designers like Chanel and Louis Vuitton also sell high-end jewellery.

Conclusion

Overall, whether you’re on the hunt for dainty sleeper earrings or gold bangles, buying good-quality jewellery doesn’t always mean you have to drain your bank account to do so. There are many different stores and brands catering to different budgets and occasions, as well as different styles and personalities.